Best Push Notifications Software
Push notifications are a mobile marketing software which supports the development of mobile applications that contain push notifications, and also support sending push notifications to app users with the goal of increasing engagement and probability of revisiting an application or site. Additionally push notification may support data collection and visitor or user segmentation, allowing the transmission of personalized mobile messaging in an automated fashion.
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Intercom is an AI-first customer service platform that enhances the customer experience and improves operational efficiency, built on a single AI system with three major components: AI Agent, AI Copilot and AI Analyst (coming soon) to deliver customer service.
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing…
HeyPusher is a web push notification solution for businesses, available with free or premium features.
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
iZooto is a user engagement and retention tool that is designed to leverage web push notifications to help business to drive repeat traffic, leads and sales.
iZooto, Datability’s first product was rolled out publicly in Feb 2016. The vendor says the fundamental difference between how a mobile application and a website works with users is in the level of interaction and personalisation that a mobile application offers. Additionally, the vendor says with iZooto, they are empowering websites to interact with users offering highest level of personalisation. The platform takes a holistic approach…
PushMonkey is a mobile and desktop push notification platform, providing a direct way to reach and re-engage with an audience.
Webpushr is a push notification app from the small company of the same name in San Francisco, free for up to 10k subscribers, and available as a Wordpress add-on.
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no…
PushAssist is a user engagement and retention tool designed to leverage web push notifications to help businesses drive repeat traffic, leads, and sales.
PushAssist offers personalized web push notifications using automatic segmentation of subscribers and auto-responders to send them notifications. It supports trig…
Pushover is a simple notification tool, offering real-time notifications to users on their Android, iPhone, iPad, and Desktop, as well as Android Wear and Apple Watch. In addition to its Android and iPhone/iPad mobile client apps, Pushover can deliver notifications to a desktop with…
Pushwoosh in Washington DC offers their push notification-focused mobile and web messaging platform supporting automated personalized in-app messaging and geozoning of messaging.
Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.
SuprSend (SOC 2, HIPPA, GDPR compliant) is a notification infrastructure that streamlines product notifications with an API-first approach. Users can create and deliver transactional, crons, and engagement notifications on multiple channels with a single notification API.
SuprSend includes:…
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels:
- Web Messages
- In-app Messages
- Push Notifications
- Web Push Notification
- Email Marketing
- SMS Marketi…
PushEngage offers a proactive push notification service, supporting abandoned cart triggering, dynamic segmentation, automatic responders, and advanced analytics, as well as other features.
Beamer is a notification center and changelog that promises to help you announce important news, latest products, special offers and more.
The vendor says this little announcement helper will get you up to 10x more user engagement and convert more users into paying customers.
Gravitec is a digital marketing solution used to encourage subscriptions and repeat visits with fully-automated and targeted push notifications. It can be used to news, updates, or special offers, with desktop or mobile notifications.
WonderPush is a platform offering mobile and web push notification, in-app messaging for iOS, Android and websites. The solution enables thousands of developers and marketers to send more than 350,000 notifications per second.
WonderPush pricing starts at €1.00 p…
Ocamba is a marketing solution offering push notifications, web and mobile analytics, and ad exchange technologies.
Currently, Ocamba Marketeer features 2 apps - Hood Engage and Adex.
It is aimed at publishers, advertisers, e-commerce owners, affiliates, or anyone else who wishes to scale up the…
Courier is a notification-creation program for app developers that offers push notifications, emails, chat, slack, and custom channels
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Learn More About Push Notifications Software
What is Push Notifications Software?
Push notifications software automates the sending of information to customers, employees, and the general public. These proactive notifications are sent through a web browser, a mobile app, or a desktop app. The notification usually includes the brand logo, notification title, message and image, a call-to-action button or link, and an emoji. Users can send push notifications in real-time, on a set schedule, on a recurring basis, or in response to automatic triggers.
The software provides customizable rules and triggers that generate push notifications based on user behavior, geographical location, change in account status, time of day, or time intervals since the last customer interaction. These notifications are device and browser independent and can be delivered through apps even when they are not open. Push notifications software commonly provides opt-in prompts for push notifications to avoid bothering uninterested users. Personal information is not required for opt-in users, easing privacy concerns.
Push notifications software supports marketing activities, is effectively deployed by eCommerce businesses and social media companies, and allows businesses and governmental organizations to promptly communicate time-sensitive and critical information. It is used to communicate information about sales promotions, outstanding shopping cart items, and appointment reminders. Push notifications can also inform investors of significant market fluctuations and advise and alert citizenry during public safety emergencies. Notifications can be monetized by pushing advertising to your audience.
Push notification features are often included in customer engagement platforms and mobile marketing software. They also commonly provide in-software A/B testing tools.
Push Notifications Software Features
Push notifications software commonly includes many of these features.
- Mobile app, browser, and web app notifications
- Notification templates
- Drop and drag creation
- Audience segmentation
- Personalization
- Triggers
- Scheduling
- Offline notifications
- Opt-in/opt-out settings for target customers
- A/B testing
- Response tracking
- Campaign analytics
- Reporting
- Dashboards
- GDPR compliance
- Multi-browser and device support
- Integrations
Push Notifications Software Comparison
Consider the following when purchasing push notifications software.
Targeting: Robust audience segmentation features, such as A/B testing, can make a significant contribution to the success of your push notifications marketing campaigns. If your audience is complex or if you need to deepen your knowledge of how your audience engages with your marketing tools, look for push notifications software that includes these kinds of testing and segmentation features.
Analytics: Robust analytics that track click rates and conversions help optimize push notification campaigns. If push notifications are important to your overall marketing and communications plan, select a push notifications tool that allows you to closely monitor the performance of your notifications.
Integrations: Determine how your selection will integrate with your current marketing automation and CRM platforms. Easy integrations streamline marketing efforts, so look for a product that fully supports your existing tools or is part of a broader marketing and CRM platform.
Pricing Information
Push notifications software pricing is based on the number of subscribers and features offered. Depending on the vendor, pricing for 10,000 subscribers can range from $50 to $200 a month. The price usually includes unlimited notifications. Enterprise-scale operations will need to obtain a price quote. Free versions and free trials are available with limited features and a limited number of subscribers.
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Frequently Asked Questions
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What are the best push notifications software products?
Popular push notifications software includes: