Push Notifications Software

Push Notifications Software Overview

Push notifications software automates the sending of information to customers, employees, and the general public. These proactive notifications are sent through a web browser, a mobile app, or a desktop app. The notification usually includes the brand logo, notification title, message and image, a call-to-action button or link, and an emoji. Users can send push notifications in real-time, on a set schedule, on a recurring basis, or in response to automatic triggers.

The software provides customizable rules and triggers that generate push notifications based on user behavior, geographical location, change in account status, time of day, or time intervals since the last customer interaction. These notifications are device and browser independent and can be delivered through apps even when they are not open. Push notifications software commonly provides opt-in prompts for push notifications to avoid bothering uninterested users. Personal information is not required for opt-in users, easing privacy concerns.

Push notifications software supports marketing activities, is effectively deployed by eCommerce businesses and social media companies, and allows businesses and governmental organizations to promptly communicate time-sensitive and critical information. It is used to communicate information about sales promotions, outstanding shopping cart items, and appointment reminders. Push notifications can also inform investors of significant market fluctuations and advise and alert citizenry during public safety emergencies. Notifications can be monetized by pushing advertising to your audience.

Push notification features are often included in customer engagement platforms and mobile marketing software. They also commonly provide in-software A/B testing tools.

Top Rated Push Notifications Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Push Notifications Products

(1-25 of 57) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Intercom
Customer Verified
Top Rated

Intercom creates modern Customer Service software that aims to redefine how businesses support their customers. The platform connects businesses directly to customers using powerful messaging and automation. According to the vendor, Intercom enables teams to scale support without…

Iterable
Customer Verified

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Key Features

  • List management (45)
    85%
    8.5
  • A/B testing (44)
    83%
    8.3
  • Email deliverability reporting (53)
    81%
    8.1
Braze

Braze is a comprehensive customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across…

Amazon Simple Notification Service (SNS)

Amazon Web Services offers the Amazon Simple Notification Service (SNS) which provides pub/sub messaging and push notifications to iOS and Android devices. It is meant to operate in a microservices architecture and which can support event-driven contingencies and support the decoupling…

VWO Engage

Wingify offers VWO Engage (formerly PushCrew), a web push notifications platform. With features like audience segmentation, smart triggered campaigns, multi-website support, custom images, cart abandonment, and more, VWO Engage aims to offer everything a business needs to re-engage…

SendPulse

SendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.

Key Features

  • Email deliverability reporting (22)
    85%
    8.5
  • Dynamic content (12)
    70%
    7.0
  • WYSIWYG email editor (12)
    65%
    6.5
OneSignal

OneSignal in Mountain View offers their push notification platform, meant to support high volume push notifications across platforms with unlimited devices and notifications, limitless segments and delivery scheduling with automated delivery, and analytics.

AppMetrica

AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.

CleverTap

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’…

WebEngage

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook…

Key Features

  • Ability to test dynamic content (6)
    76%
    7.6
  • Dynamic content (6)
    72%
    7.2
  • Email deliverability reporting (6)
    70%
    7.0
Leanplum

Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.

Omnisend

Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.

Key Features

  • Dynamic content (5)
    73%
    7.3
  • Email deliverability reporting (8)
    65%
    6.5
  • WYSIWYG email editor (5)
    64%
    6.4
Pusher

London-based Pusher supports mobile application development with pub/sub messaging and "presence channel" which supports discovery of live users of applications as well as messaging or chat room capabilities to applications, and finally location services as well (e.g. geolocation)…

Localytics

Localytics in Boston offers their mobile marketing applications which features personalized messaging and push notifications enriched with embedded video or GIF support, as well as user-lifecycle analytics for app optimization and discovery analytics.

Kumulos

Kumulos offers their mobile app development platform supporting mobile app marketing automation, mobile app performance, push notifications, and other features.

Vero Workflows

Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.

iZooto

iZooto is a user engagement and retention tool that is designed to leverage web push notifications to help business to drive repeat traffic, leads and sales. iZooto, Datability’s first product was rolled out publicly in Feb 2016. The vendor says the fundamental difference between…

AlertMedia

AlertMedia headquartered in Austin offers their eponymous platform as a multi-channel emergency notification system, providing an intuitive mass communication solution, which may also be used to provide two-way communications, shipping alerts, or other related functions.

Airship

Airship (formerly Urban Airship) is a mobile marketing and push notification application, supporting customer segmentation with highly personalized messaging, and email notifications.

Infobip

Infobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.

MoEngage

MoEngage, a small company with offices in San Francisco, Bangalore, and Calcutta, offers a push notification application for web, in-app messaging, and SMS.

PushEngage

PushEngage offers a proactive push notification service, supporting abandoned cart triggering, dynamic segmentation, automatic responders, and advanced analytics, as well as other features.

Truepush

TruePush is forever-free push notification company for both web and mobile. Bloggers, Marketer, App owners & developers from varied industries including Media houses and E-Commerce websites are sending millions of notifications every day. TruePush has advanced features like…

Singlewire InformaCast

Singlewire Software headquartered in Madison develops and supports a suite of InformaCast software solutions to help add value to existing technology and build a robust notification ecosystem. Whether to broadcast IP phones, send SMS text messages, reach a wide array of devices,…

Learn More About Push Notifications Software

What is Push Notifications Software?

Push notifications software automates the sending of information to customers, employees, and the general public. These proactive notifications are sent through a web browser, a mobile app, or a desktop app. The notification usually includes the brand logo, notification title, message and image, a call-to-action button or link, and an emoji. Users can send push notifications in real-time, on a set schedule, on a recurring basis, or in response to automatic triggers.

The software provides customizable rules and triggers that generate push notifications based on user behavior, geographical location, change in account status, time of day, or time intervals since the last customer interaction. These notifications are device and browser independent and can be delivered through apps even when they are not open. Push notifications software commonly provides opt-in prompts for push notifications to avoid bothering uninterested users. Personal information is not required for opt-in users, easing privacy concerns.

Push notifications software supports marketing activities, is effectively deployed by eCommerce businesses and social media companies, and allows businesses and governmental organizations to promptly communicate time-sensitive and critical information. It is used to communicate information about sales promotions, outstanding shopping cart items, and appointment reminders. Push notifications can also inform investors of significant market fluctuations and advise and alert citizenry during public safety emergencies. Notifications can be monetized by pushing advertising to your audience.

Push notification features are often included in customer engagement platforms and mobile marketing software. They also commonly provide in-software A/B testing tools.

Push Notifications Software Features

Push notifications software commonly includes many of these features.

  • Mobile app, browser, and web app notifications
  • Notification templates
  • Drop and drag creation
  • Audience segmentation
  • Personalization
  • Triggers
  • Scheduling
  • Offline notifications
  • Opt-in/opt-out settings for target customers
  • A/B testing
  • Response tracking
  • Campaign analytics
  • Reporting
  • Dashboards
  • GDPR compliance
  • Multi-browser and device support
  • Integrations

Push Notifications Software Comparison

Consider the following when purchasing push notifications software.

Targeting: Robust audience segmentation features, such as A/B testing, can make a significant contribution to the success of your push notifications marketing campaigns. If your audience is complex or if you need to deepen your knowledge of how your audience engages with your marketing tools, look for push notifications software that includes these kinds of testing and segmentation features.

Analytics: Robust analytics that track click rates and conversions help optimize push notification campaigns. If push notifications are important to your overall marketing and communications plan, select a push notifications tool that allows you to closely monitor the performance of your notifications.

Integrations: Determine how your selection will integrate with your current marketing automation and CRM platforms. Easy integrations streamline marketing efforts, so look for a product that fully supports your existing tools or is part of a broader marketing and CRM platform.

Pricing Information

Push notifications software pricing is based on the number of subscribers and features offered. Depending on the vendor, pricing for 10,000 subscribers can range from $50 to $200 a month. The price usually includes unlimited notifications. Enterprise-scale operations will need to obtain a price quote. Free versions and free trials are available with limited features and a limited number of subscribers.

Related Categories

Frequently Asked Questions

What does push notifications software do?

Push notifications software allows businesses and organizations to communicate with customers and individuals through notifications that appear on a user’s mobile app, desktop app, or web browser. They facilitate the sharing of time-sensitive and critical information and provide updates on subjects that interest the recipient.

What are the benefits of using push notifications software?

Push notifications software offers ease of use and direct message delivery. Users can receive important information in a convenient, timely manner. Push notifications have higher opening and click rates than email, promoting customer engagement and retention.

What are the best push notifications software products?

Popular push notifications software includes:

How much does push notifications software cost?

Pricing for push notifications is driven by feature set and number of supported subscribers. Pricing for 10,000 subscribers can range from $50 to $200 a month and usually includes unlimited notifications. Price quotes are required for enterprise-scale operations. Limited free versions and trials are available.