Item: Adobe Journey Optimizer
Rating: 8
Author: Verified User

Overall Satisfaction with Adobe Journey Optimizer

Use Cases and Deployment Scope

I create marketing emails

Pros and Cons

Pros

creates journeys
analyzes the journey
creates segmentation for each journey

Cons

faster response on errors and ticket respoonse
better notification when there is an upgrade which can cause issues to the system

Return on Investment

improve engagment
improve reaquisition

Adobe Journey Optimizer is designed to orchestrate impactful customer journeys via unified data through 1:1 level personalization. Please explain how you utilize Adobe Journey Optimizer to provide an impactful customer Journey?

it has improved engagement rate through personalization

Adobe Journey Optimizer allows you to communicate with customers in real time across all channels (i.e. email, web, app, mobile, etc.) in the moments that matter most. How has this impacted your day to day?

I use AJO daily.

Usability

AJO is not very user friendly. It requires training.

Key Insights

Do you think Adobe Journey Optimizer delivers good value for the price?

Yes

Are you happy with Adobe Journey Optimizer's feature set?

Yes

Did Adobe Journey Optimizer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Journey Optimizer go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Journey Optimizer again?

Yes

Likelihood to Recommend

creates good marketing journeys

Comments

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Lucia's Adobe Journey Optimizer Review