Marketo is one of the best in class marketing automation platform out there
December 13, 2021
Marketo is one of the best in class marketing automation platform out there
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Adobe Marketo Engage
I have been using Marketo for almost 3 years now and it's been a great tool in managing our lead management requirements and email campaigns. It's very easy to use and it's pretty straightforward. The help docs are a great resource for newbies, as well as the Marketo community. Their help desk is also very helpful with any queries or troubleshooting questions you may have.
- Smart lists.
- Creating scheduled email campaigns.
- Nurture Programs.
- Managing lead duplicates.
- Segmentation - this could be improved.
- Managing objects.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Other
I use Marketo on our prospecting initiatives mostly. I've used different email program types to execute our programs, either using the Nurture Program or just a simple email program. Both have their advantages and disadvantages depending on the type of email program you are running. For example, the only way to do an A/B test is using an email program, the other way around it is by doing a random sample (which doesn't give you the ability to run a true test).
25,000 to 100,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes