Overall Satisfaction with Adobe Marketo Engage
My company is a small business with around 50 employees and we use Marketo as our marketing automation software. Since we are so small and our marketing team is just 2 people we contract a Marketo firm to help us leverage all of its capabilities, but even then we barely scratch the surface of its utilization. Our plan is to leverage it for ABM marketing and lead management but from my experience, it's so in-depth and not user-friendly we have to rely on this outside agency to assist us, with minimal success. In my opinion, for a business of our size Marketo is too robust and requires a specialist to use successfully. I feel smaller businesses would have an easier time creating successful marketing efforts with other automation platforms geared toward smaller companies.
- User Experience
- Small Business Marketing
- Educating User Base
- Product Launches
- Lead Management
- Prospecting / New Business
Product launches - to increase awareness of new offerings to drive sales. Upsell - to increase transaction value. Cross-Sell - to increase conversions and transitions. Lead Management - to accurately track lead behavior to determine buying habits and patterns. Prospecting/New Business - to contact potential new business opportunities and track their engagement with our brand and content.
Do you think Adobe Marketo Engage delivers good value for the price?
Are you happy with Adobe Marketo Engage's feature set?
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Marketo is definitely more well suited for larger enterprise organizations that have a marketing staff with HTML proficiency or a Marketo-specific certification. It's definitely not appropriate for small businesses that have one or two marketing generalists on staff. In my opinion, this piece of software requires extensive knowledge and expertise to operate successfully and have solid marketing efforts.