Overall Satisfaction with Adobe Marketo Engage
We are currently using Marketo Engage to up our marketing automation game and drive value for our sales team.
- Marketing automation via Smart lists
- Segmentation
- Dynamic content
- Triggered emails
- Batch updates
- Easily delete assets
- Easy move assets between programs or workspaces
Marketo stands out above and beyond the platforms I've used. I haven't used anything like Oracle or Salesforce Marketing Cloud, however.
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Adobe Marketo Engage Feature Ratings
Using Adobe Marketo Engage
4 - Primarily marketing and some Sales support use.
1 - Primarily we have marketing communications specialists who handle Marketo and use it and some CRM specialist who go in to review data.
- Email marketing
- Database maintenance
- Lead management
- Lead segmentation
- Personalized engagement
- Account based marketing
- Better emails
- Better engagement
- Better database management
Evaluating Adobe Marketo Engage and Competitors
Yes - Act-On was replaced by Marketo Engage. Act-On's reporting and ability to scale and handle our unique requirements did not fit with our organization. We also send multiple emails in multiple languages using the langue project management platform Smartling, which is compatible with Marketo.
The single most important factor in our decision was Marketo's ability to handle our high demand for international marketing.
I don't think we would adjust our evaluation and selection process.
Adobe Marketo Engage Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No
We currently don't require it as we have a consultant that we work with.
When integrating our CRM, SugarCRM, we ran into multiple issues. The issues were on Sugar's side, but Marketo was willing to go above in beyond in helping me find a solution and reach a resolution. Their help literally changed how we did the integration and was a huge
Using Adobe Marketo Engage
Pros | Cons |
---|---|
Like to use Relatively simple Well integrated Convenient Feel confident using | Requires technical support Lots to learn |
- Setting up partitions
- Setting up workspaces
- Sending multiple emails
- Understanding smart campaigns
- Understanding the database setup