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Automation Marketing That Delivers
February 17, 2022

Automation Marketing That Delivers

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is one of our main marketing automation platforms. We use it weekly to send out our monthly drip programs, email blasts, lead generations, etc. The automation and analytics features are wonderful - especially how it seamlessly works without other internal programs. The only flaw is that it's not very user-friendly or easy to learn, but once you get a hang of it, it's great!
  • Marketing automation
  • reporting features/ analytics
  • easy to run marketing campaigns
  • meets our organizations requirements
  • The user interface could use an upgrade
  • Difficult to learn/ not the most user friendly
  • Not too sure
I haven't had to contact anyone recently, however, the experience I've had in the past has been fine.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

As previously mentioned, it's not the most user friendly in the backend/ not the easiest to self-learn. Once you figure out where to find things/ how to set them up, etc it's fine.
Annual bill is helpful, so you dont have to worry about invoicing monthly.
It just takes the guesswork out of running these campaigns manually once you get it set up. We were running a drip program along with a couple of other campaigns at the same time so it was nice to know that once everything was set up we didn't have to worry about it/ could just access the reporting/ analytics when needed.

Adobe Marketo Engage Feature Ratings

8.4
WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
7.0
Social sharing and campaigns
7
8.7
Dashboards
10
Standard reports
8
Custom reports
8
7.8
API
7
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated