Automate your interactions with users!
Updated February 18, 2022

Automate your interactions with users!

Oleksandr Torlo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

At Intelza, we developed a voice robot service. One of the directions was a project that automated calls to customers after visiting our client's websites, and these calls were made according to certain conditions. Then I ran into Marketo, which was used by the customer. We made automation using this tool and then began to offer a turnkey solution to our other customers.

Pros

  • Flexible analytics system.
  • Access to the necessary objects and events by API.
  • Excellent reports on everything you need.

Cons

  • The entry threshold is quite high and you need to spend a lot of time studying the materials.
  • API documentation is sometimes incomprehensible.
  • ROI
  • CPA cost lowerance
  • Processes improvements
They have answered all my questions quickly and a very understandable. Great support team, I'm very satisfied.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

The interface is quite useful, but documentation needs to be improved.
The total cost is a little bit higher than we expected.
First of all, Marketo is not a system for small businesses. Our clients already had experience with it, as well as trained and dedicated employees who constantly worked with Marketo. And if you have the resources to implement and maintain such a system, then it will be quite easy to further increase the automation of interaction with customers on it.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
10
Customizability
9

Using Adobe Marketo Engage

2 - This was me (product manager) and the CEO of the company.
2 - - Analytical mind
- Product management experience
- Customer development experienct
- Customer support experience
  • Customer segments analysis
  • Marketing campaigns planning
  • Marketing campaigns performance analysis
  • AI analytics for marketing campaigns
  • Outsourcing of all the marketing activities
It's perfect tool for modern Marketing Manager

Evaluating Adobe Marketo Engage and Competitors

  • Product Features
  • Product Reputation
A few of my friends strongly recommended trying Marketo.
Nothing, I'm satisfied with the process of evaluation and selection.
Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.

Comments

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