Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Overall Satisfaction with Adobe Marketo Engage

Use Cases and Deployment Scope

I use Adobe Marketo Engage whenever we create email campaigns for our customers. the biggest issue we have seen is connectivity issues with all our marketing stacks and being able to work through our segmentation process. Adobe Marketo Engage is not always the easiest to learn and to know what you are doing so I would suggest that the interface becomes a bit more customer-friendly. I have been working in Adobe Marketo Engage for a few years and I enjoy it, it's a good tool.

Pros and Cons

Pros

basic email metrics
basic email link performance
reliable when we use it

Cons

be more easy to navigate
more reporting
customer friendly interface

Return on Investment

provides us email campaign metrics
allows us to reach out to our customers for our various campaigns
allows us to segment our audience

Other Software Used

Slack, Asana

Likelihood to Recommend

Adobe Marketo Engage is a powerful tool for email campaigns, AB testing, and creating segmentation. Sometimes it has problems connecting to some other tools within a company's marketing stack so I would recommend working on being able to scale and continuously looking for new ways to connect to a CRM

Adobe Marketo Engage Feature Ratings

Comments

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Great email campaign management tool

Modules Used