Effective for a mid-large sized organization!
March 24, 2022
Effective for a mid-large sized organization!
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Lead Management
Email automation
Form and Landing Page creation
Database Management
Marketing Attribution
Lead Scoring
Email automation
Form and Landing Page creation
Database Management
Marketing Attribution
Lead Scoring
- Email content automation and personalization.
- Lead management using automated workflows to update lead information.
- Lead scoring by tracking activity and inactivity.
- Integrations with marketing, analytics, and CRM platforms.
- Bulk actions are difficult.
- Difficult to download campaign, targeting, tokens information. There should be features to download campaign criteria like Smartlists, tokens, etc so that they can be shared in a report format for stakeholder reviews.
- Third party and marketing platforms integrations are limited.
- Content analysis is limited, reports like heatmap analysis on emails, etc could be helpful.
- A/B test and report functions are limited.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
To acquire new leads for our education programs and increase their conversions from lead to students.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes