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A vast and useful platform - more than I was expecting
March 24, 2022

A vast and useful platform - more than I was expecting

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

I create a variety of campaigns, ranging from regular/single emails to nurture/engagements, and manage the database in terms of email segmentation and communication. I also run the analytics for my campaigns, as well as the analytics for our existing Marketo admin, whom I shall be replaced in the coming months.
  • Simplicity of use.
  • Analytics
  • Tokens make life easier.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

There is a big learning curve to understand the vastness of what is involved with using or navigating through Adobe Marketo Engage, and the amount of content to remember is huge. But once you start to use it, it is pretty intuitive and easy. The layout of the platform is easy to find what you want to do, and it's in some cases self-explanatory for building email campaigns.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
8.5
Lead nurturing automation
9
Data quality management
8
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.3
API
9
Role-based workflow & approvals
9
Customizability
7

Using Adobe Marketo Engage

  • Still working on it.
  • Not yet defined.
  • Program costs sometimes undefined.

Adobe Marketo Engage Support

I haven't had too many interactions with Adobe Marketo Engage directly but my team encountered a glitch/error, and I saw the email that came from the Adobe Marketo technician/advisor, and it was incredibly detailed and informative. He worked through the entire process, gave suggestions, was professional but very friendly and personable. It was super nice

Using Adobe Marketo Engage

The scale at which you can deploy Adobe Marketo Engage truly depends on the size and scope of your company's objectives. At my current workplace, we not only have the budget for Adobe Marketo Engage, but also the scale of members to whom we can run campaigns. It's much easier at this size than previous jobs with a smaller database of clients.