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Great for Email Marketing!
March 24, 2022

Great for Email Marketing!

Darshan Advani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage for lead management, email sends to our prospect/customer base, and creating nurture streams.
  • Great at reporting analytics.
  • Easily configurable.
  • Easy to send mass emails.
  • UI is from the 90s, desperately needs an update.
  • Building emails in Adobe Marketo Engage is difficult.
  • Uploading images to marketo is a huge pain.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Great for mass email sending, definitely is one of the most useful marketing tools in our tech stack. Great for lead routing and management too.

Adobe Marketo Engage Feature Ratings

5.6
WYSIWYG email editor
5
Dynamic content
4
Ability to test dynamic content
4
Landing pages
7
A/B testing
7
Mobile optimization
3
Email deliverability reporting
8
List management
6
Triggered drip sequences
6
5.8
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
3
Automated sales alerts and tasks
7
3.5
Calendaring
3
Event/webinar marketing
4
5.0
Social sharing and campaigns
5
6.3
Dashboards
4
Standard reports
8
Custom reports
7
7.8
API
8
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Adobe Marketo Engage

  • Able to message all our customers.
  • Significantly increased our email open rates.
  • Great email management software.

Adobe Marketo Engage Support

Fantastic tool for email marketing. Has some challenges with UI and being able to build emails easily. For the price, we pay I would expect building emails would be significantly easier.

Using Adobe Marketo Engage

The UI is from the 90s, it's challenging to understand and a lot of things are backward. Uploading images is such a huge pain it almost makes us not want to use images in our emails.