Dated UI and email template language but does the job
February 28, 2023
Dated UI and email template language but does the job
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- marketing activities
Overall Satisfaction with Adobe Marketo Engage
We use it as the email marketing platform for our company. We create email flows, design templates and modify code. We have to do our own versioning of our templates on a git-based platform outside since Marketo doesn't do this. The UI unfortunately looks like it was from the 2000s of web and is rather unintuitive but gets the job done once you become familiar with the platform. From an engineering perspective Marketo uses velocity templating language which is a Java-based templating engine so it's got a learning curve and is a bit of a pain to use. But the integration with the tokens of user variables is convenient for each user and testing and saving users is also convenient to do.
I would love it if had some sort of foundational email library so that we can ensure our emails work with Outlook Desktop because that is still a pain to debug and manage separately.
I would love it if had some sort of foundational email library so that we can ensure our emails work with Outlook Desktop because that is still a pain to debug and manage separately.
Pros
- Email campaigns
- Design and preview email templates
- Create and save users for testing emails
Cons
- Unintuitive UI
- Dated Velocity Templating Language
- Lead Management
The email campaigns and triggers work well for targeting our customers to manage leads in a timely manner.
I am not a decision maker for this and did not use or evaluate other services. However it does seem like other services provide existing email templates that are guaranteed to work cross-platform.
10,000 to 25,000
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
No
Would you buy Adobe Marketo Engage again?
No
Comments
Please log in to join the conversation