Dated UI and email template language but does the job
February 28, 2023

Dated UI and email template language but does the job

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • marketing activities

Overall Satisfaction with Adobe Marketo Engage

We use it as the email marketing platform for our company. We create email flows, design templates and modify code. We have to do our own versioning of our templates on a git-based platform outside since Marketo doesn't do this. The UI unfortunately looks like it was from the 2000s of web and is rather unintuitive but gets the job done once you become familiar with the platform. From an engineering perspective Marketo uses velocity templating language which is a Java-based templating engine so it's got a learning curve and is a bit of a pain to use. But the integration with the tokens of user variables is convenient for each user and testing and saving users is also convenient to do.

I would love it if had some sort of foundational email library so that we can ensure our emails work with Outlook Desktop because that is still a pain to debug and manage separately.

Pros

  • Email campaigns
  • Design and preview email templates
  • Create and save users for testing emails

Cons

  • Unintuitive UI
  • Dated Velocity Templating Language
  • Lead Management
The email campaigns and triggers work well for targeting our customers to manage leads in a timely manner.
I am not a decision maker for this and did not use or evaluate other services. However it does seem like other services provide existing email templates that are guaranteed to work cross-platform.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

No

If you want customized emails you can do anything under the sun but you also have the pain of having to test and ensure it works on every email platform (I'm looking at you Outlook Desktop client). There must be some way for Marketo to integrate and allow you to test this more easily.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
4
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
4
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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