95% is great / 5% could be better
February 23, 2023

95% is great / 5% could be better

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We use it to make our communication automated and to track the generation of leads. We also use it to mature our leads with the scoring function in order to mature them into prospects. Globaly marketo is doing a great job for us, the only drawback is the text editor which often messes up the html code making it difficult to create perfect mails/landing pages.

Pros

  • Run automated compaigns
  • Track KPIs
  • Ameliorations possibilities with API

Cons

  • Text editor in mail / Landing pages
  • Lead Management
  • Prospecting / New Business
  • Other
Our goal is to generate and manage new leads, which is working well. The next step is to track with the scoring system which leads are likely to make a purchase. When it's the case, our sales can then contact them.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

It's doing the job pretty well since our utilisation is only for automated marketing, it's really easy to import people with the list/smart list system and we have a very wide range of decision on who to target thanks to the batch / trigger system. Didn't really encounter scenarios where it was less appropriate for our use case.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
4
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
7
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
10
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9

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