Automation is not the only thing you should look for
March 08, 2023

Automation is not the only thing you should look for

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

We use it and we help our customers use it. In my opinion, as long as Marketo will keep their horrible non existence customer service we will keep migrating customers to other options out there. This became our main business in the past 2 years. We used to love Marketo and we still think they have the most holistic solution. But that is not enough.

Pros

  • Flows
  • Scoring
  • Triggers

Cons

  • Analytics and reports
  • Customer service
  • API
  • Integrations
  • Attribution
  • Email and Landing pages templates
  • Deliverability
  • Shared IP
  • Lead Management
Once you get Marketo up and running and all the integrations work for you and you developed an Email template and a landing page template, you will be ready to run your first campaign. Marketo has a lot of triggers and filtters to use in smart campaigns to help with your lead management efforts.
We did not select Marketo, it was the only option available at the time we decided we needed Marketing Automation platform.
Today we know that for most of our customers HubSpot is the better solution for many reasons.
We would only recommend Marketo to larger companies with dedicated personnel for design, web developer, and Marketo admin.
100,000 to 250,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

No

Would you buy Adobe Marketo Engage again?

No

Marketo can be good for companies that have in house developers, designers, and a dedicated Marketo employee. If a company does not have those resources, in my opinion, I would not recommend starting with Marketo as a solution. It will take very long to get started and every asset will require a dedicated personnel.

Adobe Marketo Engage Feature Ratings

3.9
WYSIWYG email editor
1
Dynamic content
7
Ability to test dynamic content
7
Landing pages
1
A/B testing
5
Mobile optimization
1
Email deliverability reporting
1
List management
7
Triggered drip sequences
5
6.5
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
5
Automated sales alerts and tasks
8
1.5
Calendaring
1
Event/webinar marketing
2
1.0
Social sharing and campaigns
1
1.0
Dashboards
1
Standard reports
1
Custom reports
1
5.3
API
1
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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