Adobe: curate easy newsletters
March 13, 2023

Adobe: curate easy newsletters

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization

Overall Satisfaction with Adobe Marketo Engage

We used this product to release newsletters and announcements, it addressed a communication problem to university affiliates and associates. I once used it to send to about 30k folks for an event we were hosting. We’ve been able to reach consistent followers and stakeholders via Marketo.
  • Easy user interface
  • Good communication
  • Nice layout
  • Random bugs
  • Limited photo sizes
  • Product Launches
  • Customer Service
  • Prospecting / New Business
For each scenario, I’m trying to maintain a loyal following and receive feedback on new press releases, etc. it facilitates my organization’s goals by letting me easily create announcements with an accessible template.
I think the user interface is better with Adobe.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

For newsletters and announcements I would use this tool. For more casual notices and short form updates, I would use email or some other tool.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
6
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
8
Dashboards
8
Standard reports
9
Custom reports
8
API
8
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7