Item: Adobe Marketo Engage
Rating: 9
Author: Matthew McAllister

Use Cases and Deployment Scope

We use Marketo Engage to run email campaigns and target prospects. It allows our company to connect with our CRM and export contacts lists easily and efficiently so we don't have to spend all day setting up individual campaigns. We use it on a weekly basis at this point and I foresee us continuing to use it more in the future.

Pros and Cons

Automation
Marketing workflows
Segmentation

Mail blast tools

Using Marketo to Support Sales Goals

Product Launches
Cross-Sell
Prospecting / New Business
Other

Increase engagement with customers or prospects and inform them.

Alternatives Considered

I have not used other competitors.

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

We use Marketo for a number of situations. I'd recommend it for: Segmentation, Workflow Automation and Webinar Integration
But really the most common goal is to bring awareness & consideration to the prospects by using all the technology options that Adobe Marketo Engage provides to us. I would recommend for all the scenarios listed above.

Would Recommend Marketo for B2B SaaS

Modules Used

Overall Satisfaction with Adobe Marketo Engage