Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Adobe Marketo Engage to drive perpetual Marketing for our organization. We are a large organization with a lot of SKUs and personas. Adobe Marketo Engage helps us personalize the journey for people from different personas based on their firmographics and interests. We have more than 1.5 M active records in our database and Adobe Marketo Engage helps in managing marketing to those and at the same time ensuring all the Marketing insights gets synced to our Sales platform, i.e., Salesforce as well. We do a lot of complex nurture, email send programs, and event programs for driving our organization's marketing and Adobe Marketo Engage helps very well in all our use-cases.

Pros and Cons

Email Sends
Reporting
Personalization
Lead Management
CRM Sync
Custom Buyer Journey Setup
Segmentations

User Interface could be improved a bit
Resources should be made more practical oriented; the documentation is text heavy and difficult to go through for new users
Support team should be more responsive

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Customer Service
Lead Management
Prospecting / New Business

We do a lot of inbound and outbound marketing using Adobe Marketo Engage. We have nurture setup for prospects based on their interests, firmographics, and buyer stages. Adobe Marketo Engage allows us to create separate life cycle journeys and scoring for prospects and customers which is great as we have really different stages and journeys for customers and prospects. These scalability features allow us build highly customized workflows for people in our databse.

Alternatives Considered

Salesforce Marketing Cloud Email Studio, Pardot and Adobe Campaign

Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - Dynamic Chat, Web personalization, Dynamic Content, etc. some of which comes at an additional cost, but are worth it given that you have got a proper use case for them. Sunc sort of customizability and flexibility isn't always available in the other platforms that I've worked upon/considered.

Number of Contacts (List Size)

1 to 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Adobe Marketo Engage is very well suited for B2B email marketing, persona management, and lead tracking use cases. With its ability to customize almost everything, it's super convenient for all types of customization, integrations with bespoke platforms, etc. Adobe Marketo Engage also has a lot of tools for email personalization and out of the box reporting setup is also good. Adobe Marketo Engage has a relatively steep learning curve and new users/users who aren't very tech-savvy may find it difficult to get adapted to it.

Adobe Marketo Engage - Marketing at Sales with fantastic Customization Options

Modules Used

Overall Satisfaction with Adobe Marketo Engage