Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

helps my team gain valuable insight into potential sales leads. without it, we wouldn't have such a deep insight into the people and or companies that are interested in purchasing from my company. I then use the data to plan out my day and see where I can reach warm leads at.

Pros and Cons

easy to use interface
interactive
accessible

better integrations with salesforce

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Lead Management
Prospecting / New Business

We use Adobe Marketo Engage to find potential leads. For example, whenever I see that a potential prospect visited our website, I am then compelled to reach out as I know they are at least engaging with something on our website and or ads. Easy to use, simple to execute.

Number of Contacts (List Size)

Less than 10,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Adobe Marketo Engage is well suited for sales teams trying to see who to reach out to and which companies might be ready to engage with our teams and or companies. Adobe Marketo Engage helps us understand prospect behavior and can help us predict next steps leads our leads might take.

Go with Marketo

Modules Used

Overall Satisfaction with Adobe Marketo Engage