Go with Marketo
March 27, 2023

Go with Marketo

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

helps my team gain valuable insight into potential sales leads. without it, we wouldn't have such a deep insight into the people and or companies that are interested in purchasing from my company. I then use the data to plan out my day and see where I can reach warm leads at.

Pros

  • easy to use interface
  • interactive
  • accessible

Cons

  • better integrations with salesforce
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We use Adobe Marketo Engage to find potential leads. For example, whenever I see that a potential prospect visited our website, I am then compelled to reach out as I know they are at least engaging with something on our website and or ads. Easy to use, simple to execute.
Less than 10,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is well suited for sales teams trying to see who to reach out to and which companies might be ready to engage with our teams and or companies. Adobe Marketo Engage helps us understand prospect behavior and can help us predict next steps leads our leads might take.

Adobe Marketo Engage Feature Ratings

8.5
WYSIWYG email editor
Not Rated
Dynamic content
3
Ability to test dynamic content
5
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
8.0
Calendaring
Not Rated
Event/webinar marketing
8
6.0
Social sharing and campaigns
6
8.7
Dashboards
10
Standard reports
9
Custom reports
7
8.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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