Marketo Engage a solid C+ marketing tool
March 24, 2023

Marketo Engage a solid C+ marketing tool

Paul Erlic | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Scope: We use Marketo to send emails and run marketing campaigns in a mainly B2B market.
Business Problems Addressed by Marketo -
  • Mass Email Engagement
  • Form Fills
  • Contact Mangament
  • Emails
  • Content Storage
  • Smart List Creation
  • UI (needs updating feels like im using windows 95')
  • Customer History (really difficult to access easily)
  • Reporting Analytics Tools lack any useful functionality
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
Grow the number of quality users in our database.

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

No

Did Adobe Marketo Engage live up to sales and marketing promises?

No

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

Marketo is a very good program for running email campaigns, that's pretty much it. In my opinion it lacks any decent reporting tools, is very difficult to use if you are not familiar with the software. The support articles online are okay but need to be updated and improved, the support forums are far better for finding answers. In my opinion, this software is poorly suited for setting up dynamic campaigns requires way to much work to set them up. Doing simple things like A+B tests for emails is a headache. Campaign reporting is really poor if you don't set things up right in the beginning of the campaign you will find yourself in hot water later when trying to review campaign performance. Marketo feels like a big Frankenstein of different tools and modules, each individual component feels like it was created in a vacuum with no thought about interacting with the larger system. Also I know I said it already but the user interface is very unfriendly and restrictive if you are not computer savvy.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
2
Ability to test dynamic content
2
Landing pages
5
A/B testing
1
Mobile optimization
3
Email deliverability reporting
8
List management
7
Triggered drip sequences
1
Lead nurturing automation
1
Lead scoring and grading
1
Data quality management
1
Automated sales alerts and tasks
1
Calendaring
1
Event/webinar marketing
2
Social sharing and campaigns
1
Dashboards
1
Standard reports
1
Custom reports
1
API
1
Role-based workflow & approvals
2
Customizability
2