Item: Adobe Marketo Engage
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We used Adobe Marketo as our marketing Automation tool especially for email marketing. We used for data segmentation, creating multiple webinar programs, personalized nurture programs and the best part is it's built in Analytics for better reports also easy to build email templates, landing pages and forms. We also used Lead scoring, A/B testing. For personalized emails we used predictive content which was excellent and no other tool has this feature.

Pros and Cons

Nurture programs
Predictive content
Reports
Lead scoring

Better interface
Easy navigation
More support documents

Using Marketo to Support Sales Goals

Product Launches
Upsell
Cross-Sell
Prospecting / New Business

The most common goal is to bring awareness, consideration to the prospects. Our goal was to give quality leads to sales team. Most prospects need continuous touch with latest information so that they can be converted into quality leads when they are ready to purchase where Marketo helps with best nurture programs and predictive content.

Alternatives Considered

Adobe Marketo is one of best marketing Automation tool i have ever worked it has almost all the features, better AI than any other tools available in the market i have also worked with HubSpot and Pardot but they two tools have some disadvantages like HubSpot lacks better automation AI, reporting, nurture programs whereas Pardot lacks easy email building, landing page forms building capabilities.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

For any company which has larger audience to reach with more personalized and automated content. In my experience it is well suited for email marketing Automation and audience segmentation and dynamic/predictive content also the type of nurture programs. It doesn't suit for smaller organisations because it's costly also they can start with smaller automation tools.

An all in one Powerfull Marketing Automation tool

Modules Used

Overall Satisfaction with Adobe Marketo Engage