Marketo: The only MA platform for the Enterprise Space
September 05, 2023

Marketo: The only MA platform for the Enterprise Space

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

Marketo is used for all outbound email follow-ups and is regularly integrated with our system to replace in-product emails fully. The flexibility of Marketo's templates and how easily they can dynamically insert information from our API makes using the platform super easy. The other major advantage of Marketo is the amount of flexibility in the their reporting and automation rules which allow us to meet all use cases

Pros

  • Marketing automation
  • Lead scoring
  • Bulk Email
  • Integrations
  • Reporting

Cons

  • Erase of use
  • UI
  • Connection with the rest of the Adobe quite of platforms
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Marketo is used for all of our email communications Product Launches, up sells, cross-selling, and customer service. We also use it for NPS surveys, ENPS surveys, customer service in general, lead management all all of our prospecting. The automation and flows that can be used for sales prospecting can be set to be incredibly advanced and all communications can integrate with our salesforce campaigns and other content which makes tracking success and ROI very easy
100,000 to 250,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Any situation where marketing automation or highly advanced email capabilities are needed is a perfect fit for Marketo's tools. They are likely the best Enterprise MA platform available today. Marketo is easy to integrate with other systems such as our Salesforce CRM and ERP platform and the reporting and lead scoring capabilities are very robust.

Adobe Marketo Engage Feature Ratings

9.1
WYSIWYG email editor
6
Dynamic content
10
Ability to test dynamic content
10
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
9.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
7
5.5
Calendaring
8
Event/webinar marketing
3
9.0
Social sharing and campaigns
9
9.3
Dashboards
9
Standard reports
9
Custom reports
10
9.3
API
7
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10

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