Hey Adobe Marketo Engage Users! Please don't read this!!
Updated September 04, 2023

Hey Adobe Marketo Engage Users! Please don't read this!!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight
  • Deliverability tools

Overall Satisfaction with Adobe Marketo Engage

We have been using Adobe Marketo Engage to manage our organization leads and engage them to convert them to contacts. We have been supporting various Adobe Marketo Engage users for usage and setting up their instances with best practices. We have been working as consultants for various firms and agencies. We are integrating Adobe Marketo Engage with various third-party tools and CRMs. Reporting and Analytics data have been easy to track and analyze. Scoring, re-engaging leads, setting up segmentation, and normalization campaigns.

Pros

  • Reporting
  • Email programs
  • Nurturing
  • Flexibility of email and landing page template creations
  • Event management
  • Scoring and Lifecycle

Cons

  • Please make the UI more user friendly
  • Landing pages should have a 'Used By' and 'created by' details
  • Tokens should have a 'used by' method to track back
  • Spam leads and reasons need to be more detailed
  • Spam trap in emails should be a default functionality
  • Email scanners clicking email links should not be part of email performance or link performance reports
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
To re-engage inactive records To focus on the lifecycle and the stages of each lead reports around MQL and SQL leads and the conversion rates and sources Period cost of programs helps to decide the revenue allocation ROI and reports help to attain the outcome and decide the next investment
Adobe Marketo Engage gives out the best reports. Adobe Marketo Engage provides great flexibility in setting up the Scoring and Grading model. Adobe Marketo Engage also provides various options to customize the landing page templates and email templates. Dynamic content usage has always proven to be very personalized for the customer experience. Lead tracking is an easy process.
1 to 5 million
Both

Do you think Adobe Marketo Engage delivers good value for the price?

No

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Scoring and lead engagement have been the best scenarios to use Adobe Marketo Engage. Database management, event management, dynamic templates are more likely. Landing page and email template flexibility and gives out good reports. Attribution is something that is less appropriate to be used independently. Named Accounts has lots of scope of improvement.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
7
List management
8
Triggered drip sequences
6
8.5
Lead nurturing automation
7
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
10
9.0
Calendaring
8
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
8.3
Dashboards
8
Standard reports
9
Custom reports
8
8.8
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
6

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