If you can image it, you can do it!
Updated September 06, 2023

If you can image it, you can do it!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Adobe Marketo Engage

We use Marketo to manage our entire database. We also use Marketo to host all of our forms and manage all of our email campaigns. It has significantly helped our company become more streamlined when it comes to all of our marketing campaigns. We have automated most of our processes with Marketo.

Pros

  • Automation is very powerful.
  • If you can imagine it, you can do it in Marketo.
  • Database is very intuitive and easy to set up.

Cons

  • Visual flowcharts would be a nice addition.
  • A more colorful UI.
  • Better customer support.
  • Product Launches
  • Upsell
  • Lead Management
Marketo has helped us reach our goals by allowing us to set up multiple, automated drip campaigns that target our leads. It took a lot to set up but now that it's up and running it is performing very well. Marketo has also helped us manage our database very well.
Marketo is the most flexible automation product compared to any other software solution I've tried. If you can imagine it, you can do it in Marketo. I found other software more limited in functionality. That being said, it takes a full team to run Marketo. So if you are on limited resources I HIGHLY recommend using a different program.
1 to 5 million
Both
Marketo excels when you have a team of at least 3-4 employees to run it. It takes a lot of work to set it up and make sure everything is running smoothly. Marketo is a must if you are trying to set up complicated nurture drips. You can pretty much set up anything you can imagine.

Adobe Marketo Engage Feature Ratings

6.3
WYSIWYG email editor
1
Dynamic content
4
Ability to test dynamic content
8
Landing pages
2
A/B testing
7
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
7.0
Calendaring
4
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
9.0
Dashboards
9
Standard reports
10
Custom reports
8
6.5
API
10
Role-based workflow & approvals
3
Customizability
3
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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