Our whole marketing department is run using Marketo.
Overall Satisfaction with Adobe Marketo Engage
Marketo Engage becomes powerful when using it across a range of compatible products. Dynamic segmentation and target messaging boost participation. Campaign optimization metrics are now real-time. Its email campaign management is efficient. The promise of prospect monitoring, automated workflows, and contact management by Marketo was auspicious. We were pretty thrilled to be using the application, but the main functionalities turned out to be more annoying than providing us with an avenue to explore its other features.
Pros
- Efficient email campaign management.
- Powerful across compatible products.
- Dynamic segmentation and target messaging enhance participation.
Cons
- High cost and additional charges for premium features.
- Dependence on individual's technical expertise.
- Difficulty in personalizing landing page and email templates.
- Cleans up and supplies data entry points to Salesforce.
- Helps in marketing planning due to its versatility and integrations.
- Allows customization of user interface for data flow and customer portfolio.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes


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