Our whole marketing department is run using Marketo.
July 03, 2024

Our whole marketing department is run using Marketo.

Anna Krivets | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Ad Bridge

Overall Satisfaction with Adobe Marketo Engage

Marketo Engage becomes powerful when using it across a range of compatible products. Dynamic segmentation and target messaging boost participation. Campaign optimization metrics are now real-time. Its email campaign management is efficient. The promise of prospect monitoring, automated workflows, and contact management by Marketo was auspicious. We were pretty thrilled to be using the application, but the main functionalities turned out to be more annoying than providing us with an avenue to explore its other features.

Pros

  • Efficient email campaign management.
  • Powerful across compatible products.
  • Dynamic segmentation and target messaging enhance participation.

Cons

  • High cost and additional charges for premium features.
  • Dependence on individual's technical expertise.
  • Difficulty in personalizing landing page and email templates.
  • Cleans up and supplies data entry points to Salesforce.
  • Helps in marketing planning due to its versatility and integrations.
  • Allows customization of user interface for data flow and customer portfolio.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Rapid response time to technical challenges. It has versatility of template and features. It has many features and customizations. It is very easy to use and I recommend it.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
9
Dashboards
7
Standard reports
7
Custom reports
8
API
7
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
7

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