Adobe Campaign

Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.

Adobe Campaign has supported our marketing campaigns with 100% assurance of positive results. It has the capability to boost company growth within a short period of time as compared to other marketing tools. It has automated marketing campaigns and reached a large group of our targeted customers. The customer support team has been reliable and when we request support they respond quickly.

It is well suited in marketing campaigns and sales of brands. The user interface enables the user to have full control over its performance. The platform's capability to track and plan how to win more clients into our company has boosted the growth of our organization. We are able to reach out and engage our clients at the right time using their contact information in our database.

The support team of Adobe Campaign is always very effective. We get responses on time when we have inquiries. They have been very supportive in giving our marketing teams updates on new trends and techniques of working with this platform effectively. Learning programs are well updated and given to our team members effectively.

Adobe Campaign is well adapted to design multi-channel campaigns for consumer marketing. [This] tool in Adobe Campaign helps the marketing team to plan [their] ideas, create them, and run them efficiently. This tool provides [an] excellent solution and has a positive impact on my organization's marketing team.

Adobe Campaign Classic is really powerful campaign tool with excellent scalability and flexibility. However, it could be hard for beginners to explore and use all features.

If your client has a LARGE number of recipients, setting up emails can take a long time. If you have more than one campaigns to send at once, you could run into deadlocks. Migrating between Test and Production environments is bulky and not intuitive. If you have a large number of recipients, you could run out of sequence IDs and that could potentially halt your send.

Adobe Campaign is great for marketing because it serves as a central place for all marketing things. We can email, text, and schedule social posts from the platform and do not have to pay for several platforms.

I give a 8, because I am not sure of the use and haven't used the support for Adobe Campaign. I was trained well and haven't had any issues to have to use the Adobe support team just yet.

To give a boost to the internal and external marketing of companies it works very well. It helps a lot in the relationship with people and customers. It allows you to reach a large number of destinations very easily. Generates reports that maximize decision-making power over respective campaigns and products. The flows are better organized when using this resource.

Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.

According to my point of view and experience, Adobe Campaign is incredibly awesome to create, synchronize and deliver dynamic campaigns according to the requirements of customers. These things we can do through email, offline channels, mobile and more. This can improve the marketing campaigns. Customer data management is also too much easy with Adobe Campaign. Only need some time for learning and using the dashboard for beginners.

I am giving this rating because according to my experience the support of the Adobe Campaign is really awesome. The first thing I never found any issues during the use of this amazing platform. I can easily manage things through the dashboard. Whenever I have a question, I read online their support articles and I have increased my knowledge of the Adobe Campaign.

Working with CMS tools would be of great benefit, due to the enormous facilities that are achieved with adobe campaign after its integrations with services such as WordPress, which allows us to expand our website in a way that better retains customer contact information, from any section of the site. If you are going to work with entirely personalized campaigns Adobe Campaign offers many different modalities, which is excellent depending on the type of customer or target we are trying to reach, and thus ensure better results for the development of our marketing. Depending on whether it is a website with constant activity or not, the marketing operations we execute are varied, so we can work on the basis of different marketing goals based on our current traffic level, so that the targeting functions are more accurate.

There is a good evaluation from our side towards the support experience we have obtained from Adobe Campaign, which presents a highly skilled support team in most of the marketing development functions within the platform, or at least enough to provide extensive solutions.

We recommend Adobe Campaign as it is suitable for advertising and marketing our product, or service to get more demand and customers. It is an excellent alternative to analyze those customers and perform actions that make them feel that we are perfect to fulfill their needs.

The customer service is quite fast. [Since] we have been using Adobe Campaign, we have only had a couple of errors when we tried to set it up for the first time and in no more than 24 hours, they were able to solve it remotely and efficiently.

We recommend Adobe Campaign because it is ideal for marketing products or services with its main section of creating advertising strategies for different dissemination channels. It is also an excellent option to be able to control multiple advertising campaigns. It offers features that we have not found in similar applications.

We have no complaints about the customer service, it is excellent in all aspects.

Adobe Campaign is well suited for:
1.) Sending email marketing communications to big email lists (over a million records).
2.) Businesses with short sales cycle - 3 months or less. Businesses that are fast moving and transactional in nature. Examples of companies which may benefit from this platform are financial services, consumer businesses; pure eCommerce websites with direct online sales of fast moving goods and repeat buys.
3.) If you would like to activate email, SMS, direct mail campaign as well as social media like Facebook, Twitter and LinkedIn in one marketing automation platform.
4.) If you have a specialist Adobe Campaign developer/technical resource as an average/ non-technical marketing manager, [they] may struggle to maximise all its features as some programming is needed for data related activities; setting up API connections and building of templatised automated workflow journeys.

Less appropriate:
1.) Longer B2B sales cycle - if it takes more than 6-18 months for a lead to convert into a sale as its lead nurture capabilities where you build content tracks and streams are harder to setup
2.) If you'd like to track your prospect or customer behaviour through cookies on your website. It's not straightforward to setup.
3.) If you like to keep changing your email templates (as the AC email is sometimes not easily rendered on Microsoft Outlook and other email platforms)

I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support.

A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.

If you want to start with Marketing Automation for your Organization, Adobe Campaigns is one of the best tools in place to have all your Marketing strategies implemented and integrating with other systems

One of the best support services that I ever had is from Adobe. The team is so well trained on the tool and give good recommendations to solve our issues or requirement.

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.

It is well suited for any large organization to support their email/SMS/push notification campaigns. It's a very stable tool and can be integrated with your database. Also, if you use other products from Adobe Suite, this will be a very powerful add-on. But it's not well suited for a small startup or if you need extensive integrations of various channels, their analytics, etc.

Overall, the support has been fine. They have large teams so the pre-sales, sales, and post-sales support will be all different people. That can sometimes be a problem as you might not be able to have the same rapport with everyone. But yeah, apart from that, we didn't face any issues.

It would be perfect to organise a mass market campaign, but totally wrong for managing single interactions with the customers. Still, one of the good thing is the possibility to customise the platform to your needs, even if in the last versions became basically not possible (for what I know).

Yes, you can interact with Adobe, also it depends a lot in your level of partnership with them in which kind of support you can expect. But in general the platform have a huge userbase which makes the life easier, but unfortunately when you have for instance to prepare for a certification there is no real preparation except yours, yes, you could follow their courses, but they are too much time consuming and the concept of hours listening to someone explaining you step by step what to do it’s a little outdated.

If you need to track user behavior, which honestly everyone should want to do in order to deliver customized responses, campaigns, and feedback, this is the right tool for you.

Adobe Campaign excels in coordinating integrated marketing campaigns that utilize 3 or more channels. It can be used for singular channel campaigns, but that's not where its full abilities lie. In addition, organizations that use campaign would benefit from using other Adobe products, as it integrates best with them.

Support is heavily dependent on the contract you have with Adobe. At the most basic level, Adobe provides online learning and tutorials that any organization is able to use. These self-service modules are very helpful, and can help answer more 'platform 101' type questions. On the other end of the spectrum is Adobe managed services, which is essentially more dedicated and deeper support.

Very well suited where we want marketing automation and a secure channel of communication.

I had a good experience chatting to the support team looking for some answers for specific client use cases.

Adobe Campaign holds a strong position while sharing files with customers and also while discussing special events in the meetings. Some features like editing letters should be there as these features can make Adobe more versatile but overall it's a nice experience using it. Security locker and password protection can make the files more secure and trustworthy while sharing with other customers.

Simple, reliable, secure, trustworthy, easy to use, no extra coaching required, easy to learn, easy to teach, hope to see some new good features soon, Adobe campaign should get feedback options more readable so people reach out to them in a much easier way. Just waiting to see some extra designing features in Adobe.

It is very well suited for entire lifecycle of customer starting from gaining customer behaviour to convert then into customer and after purchase communicating with them regarding future launches or any other promotional activities. It helps in providing a 360-degree view of the customer starting from the prospect phase to the customer phase. It helps in providing relevant information to customers rather than providing irrelevant ones.

Support is excellent throughout the product lifecycle. We get regular updates and any issue can be addressed via sending mail or calling a toll-free customer support number which is available 24*7 days. While implementing the team was very helpful. They taught us how to operate the software and maintain it.

As a[n] Adobe tool, it is easy to integrate with other Adobe tools like AEM, Adobe Analytics, Adobe Target compare to other tools. Also, it is an effective marketing tool to manage campaigns for multiple markets for multiple brands at a time very easily and effectively.
Could be less appropriate for [the] small organization as the onboarding of [the] Adobe Campaign tool is [quite] expensive.

On-time support with any open ticket. Very nice experience with [the] Support team. Their vast knowledge on [the] tool help[s] teams [...] rectify any issue within [the] given time and achieve the customer/client timeline and run the [campaign] on-time [e]specially for any issue with occasional email campaigns.

Great when it comes to email marketing. Campaign creation and execution is a bliss with this software.

• Marketing automation
• Social media marketing
• Communication ability is great
• Advanced features and reliable functionalities

Adobe [Campaign] is well suited for marketing of products to customers by creating multi-channel campaigns to reach your customers making them feel like you know them personally. Customers who receive this form of communication become more loyal to the organization

The customer support is readily available any time that i would want to reach them.They also provide feedback to users within appropriate time

Adobe Campaign is used by many customers so they can automate marketing campaign processes. Adobe can be used by agencies that need to analyze numerous advertising campaigns, you can stay in control of your marketing campaigns or advertising with the software.

Really the support leaves to be desired elEs should update the method of customer service , to leave everything but fast and practical, because every customer deserves excellent support and this increases confidence in sotware .