TrustRadius
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management.
It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems.https://dudodiprj2sv7.cloudfront.net/product-logos/5r/Hs/WLT1ZQW6D8MC.PNGAdobeAdobe Campaign: A Marketing Automation Platform Leader2017-12-07T18:42:12.487ZWe are a consulting firm that offers Adobe Campaign implementation and managed services offerings to clients who are interested in the platform or would like our point of view on how Adobe Campaign may fit into their current marketing automation ecosystem.
Adobe Campaign is a full-scale marketing automation solution that allows marketers to send communications across multiple channels such as email, SMS, and call center while also allowing marketers a fully integrated view of all customer touchpoints once a campaign is deployed and robust reporting that can align with proper KPIs for the organization.,The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.,The reporting engine needs to be improved. It is difficult to build custom reporting.
Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
It does require some technical knowledge to manage and operate on a daily basis.,7,Lowered campaign operation costs
Better attribution to business ROI and KPIs
Streamlined content development and deployment procesess,Salesforce Marketing Cloud,100,000 to 250,000,Both,Adobe Analytics, Adobe Experience Manager, Adobe TargetMarty IdziakA Satisfactory Learning Tool for the Beginning Market.2017-12-12T17:22:36.666ZSince we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base.,Your customer database can be customized to your liking.
Channel and marketing success can be achieved with essentially an all in one tool.
User interface has been revamped for increased workflow productivity.,The user interface can be difficult to grasp for marketers
Include full integration for other Adobe marketing software.
Plenty of features need heavy customization for optimal performance,6,Better tracking of responses and customers.
All in one tool so we don't have to cross train multiple employees on multiple programs
Has given set goals for further expansion.,,10,000 to 25,000,B2C,Hootsuite EnterpriseBrandon StuhrAdorable marketing campaign using Adobe Campaign (NeoLane) + Adobe Analytics and Adobe Audience Manager.2016-07-22T14:48:02.055ZAdobe Campaign is used as the core email marketing tool (outbound) as well as customer Interactions management tool (Inbound) in the Adobe marketing platform stack. It is used by creative team for email template design, email developers, field marketing, hub managers, partner and channels marketing team to send out adorable marketing campaigns via different channels like email, SMS, direct postal mail, Push and display ADs on our websites. When done right, using predictive and next best message concept, these emails delight customers as they are very relevant to where they are in their discovery / buying journey.
Adobe Campaign should be operationalized, architected and run by a central operations team. Proper user training and on boarding support should be provided. New add on custom developments are done to enable CAN SPAM law compliance, explicit and double opt in, context based marketing, omni channel reach out, web services integration and Adobe Marketing Cloud (AMC) integration via core services for predictive analytics and next best content. AC delivers the right message to the right prospect or customer at the right time on the right channel.
So you will need to run fewer campaigns but they will be more effective ones with higher ROI and conversion rates.,Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
Customer Interaction Management and Offers presentation
Customer Surveys and Subscription,Custom Report Creation can be simplified and made more visual like Tableau
UI can definitely be made more intuitive and slick
Remove limitation of Windows Only for running AC Client Console
Support for RESTful services can be improved
Integration with third party vendors for SMS,Push can be simplified and made bug free,8,Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.,,1 to 5 million,Both,Adobe Analytics, Adobe Audience Manager, Salesforce.com, Adobe Media Optimizer, Acxiom LiveRamp Connect, DemandbaseArvind JainReview of Adobe Campaign2017-12-06T19:06:45.908ZAdobe Campaign is used across various departments in our company, but it is heavily used by our strategic partnership, marketing solutions, and digital content team. Our company uses Adobe Campaign to help create marketing tools for our clients. We also use it for automation of marketing campaigns and increasing customer loyalty.,Overall, the program has great features and is very flexible and easy to manage.
Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.,I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.,7,Our sales and clicks have drastically risen.
We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.,Infusionsoft, ONTRAPORT and Pardot,10,000 to 25,000,Both,Adobe Acrobat DC, Adobe Flash, Adobe AnalyticsVerified UserGreat product for Complex RM Campaigns2017-11-30T15:54:44.137ZAdobe Campaign has been used by my organization to develop and send out emails that need more competitive analytics and more challenging email streams in order for our company to stay competitive with others within our industry. It solves our ability to compete as well as create more dynamic CRM campaigns.,Drag and drop makes it easy for entry level employees to help.
Analytics helps us to see how the campaign is working.
Email streams are created and executed on that have been documented and proven to help our bottom line.,Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
Certification process is a mess.
Training on this product can be dramatically improved.,6,We've seen an increase in customer response rate through our emails.
We've seen a decrease in time that it takes to create complex RM campaigns.
We've seen an increase in the amount of time spent trying to get certified because the certification process is a disaster.,100,000 to 250,000,B2BVerified User
Unspecified
Adobe Campaign
90 Ratings
