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Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management.
It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems.https://dudodiprj2sv7.cloudfront.net/product-logos/5r/Hs/WLT1ZQW6D8MC.PNGAdobeGreat product if you have the right implimentation partner2019-03-19T17:06:03.768ZAdobe Campaign is best for large institutions who are wanting to get in touch with their consumers. It is used by the marketing team as a campaign management tool for CRM activities, automated and ad-hoc marketing communication aimed at both leads and the existing customer base. Email is the premiere channel for communicating with the customers and this product makes it so easy. It has a native integration with AEM to author the content.,The application Integrates easily with CRM, has a large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.
It is a great social marketing tool that allows you to get even closer to your client with ease.
Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective.,While the software overall is easy to use, some of the setup menus can be confusing. It can be challenging to find the right tools as every campaign program works differently and we have used many over the years.
Some have complained about the steep learning curve. However, this can be offset by a comprehensive implementation strategy.
It crashes occasionally, which makes working difficult. Further, this system isn't super user-friendly.,8,We were looking for prospects conversion, customer retention, reducing churn, automation of marketing campaigns and increasing customer loyalty.Benefits included but were not limited to, increased control of customer life cycle, reducing un-subscriptions by getting customers to go through a short survey, increased conversions by triggering marketing campaigns based on customer behavior and very useful tracking capabilities of received emails through open and click-rates and much more.,Marketo and Oracle Eloqua,Email
SMS
Direct Mail,Both,The seamless integration with existing Adobe products like AEM, Adobe Target and Adobe Analytics, just helped complete the entire story and create a tightly coupled digital eco-system along with the campaign attribution model.Parveen DudyAdobe Campaign Standard is Helping Us Understand Who we Interact With2019-03-07T15:18:37.147ZI work at our corporate headquarters. Across our multiple ministries, different email systems were being used. We had no idea how many emails our donors and others were getting. We also wanted to start to develop a profile of who we interact with, and consolidating email systems was an important piece of the puzzle.,Adobe Campaign has a very powerful workflow engine that has helped us personalize our partners' journeys.
Adobe Campaigns has helped us implement a double opt-in process, which is important because we are a Global organization.
Creating and sending an email is simple.
A single email can be sent in multiple languages.,The HTML behind the emails still gets messed up at times.
Integrations between other Adobe products isn't as straightforward as you would think.
They still need some work on the UI.,9,We have seen great improvements in deliverability. We are also beginning to use personalization within emails, more the male/female. We are now able to track how many emails individuals are receiving and the overlap between ministries. The Double Opt-in process is also helping keep our list clean, and an audit trail of where someone came from.,Mailchimp, AWeber and Constant Contact,Email,B2C,We are using Adobe Analytics and abandoned cart functionality. AEM, we're just starting, to share Content. Customer Attribute sharing, to drive Targets. Launch for Mobile, and we're starting to configure in-app messaging.Verified UserExcellent product!2019-01-04T17:49:41.463ZAdobe Campaign is the best marketing tool for our organization! It is great for a small organization like ours with 15 employees. I've been supporting and managing 2 team members who have used it for over a year now in our marketing department, and I couldn't imagine using another program to help market our organization. I definitely recommend it to anyone looking to help market and promote their business of any size. It is so helpful,It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
It consolidates our performance data and analyzes all of our campaigns
It has great personalization tools to create custom and creative campaigns,If you are not used to using Adobe products they can be a bit complicated to navigate and learn
There are too many tools and options to learn, takes time.,8,MailChimp,We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from themVerified UserAdobe Campaign: A Marketing Automation Platform Leader2017-12-07T18:42:12.487ZWe are a consulting firm that offers Adobe Campaign implementation and managed services offerings to clients who are interested in the platform or would like our point of view on how Adobe Campaign may fit into their current marketing automation ecosystem.
Adobe Campaign is a full-scale marketing automation solution that allows marketers to send communications across multiple channels such as email, SMS, and call center while also allowing marketers a fully integrated view of all customer touchpoints once a campaign is deployed and robust reporting that can align with proper KPIs for the organization.,The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.,The reporting engine needs to be improved. It is difficult to build custom reporting.
Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
It does require some technical knowledge to manage and operate on a daily basis.,7,Lowered campaign operation costs
Better attribution to business ROI and KPIs
Streamlined content development and deployment procesess,Salesforce Marketing Cloud,100,000 to 250,000,Both,Adobe Analytics, Adobe Experience Manager, Adobe TargetMarty IdziakA Satisfactory Learning Tool for the Beginning Market.2017-12-12T17:22:36.666ZSince we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base.,Your customer database can be customized to your liking.
Channel and marketing success can be achieved with essentially an all in one tool.
User interface has been revamped for increased workflow productivity.,The user interface can be difficult to grasp for marketers
Include full integration for other Adobe marketing software.
Plenty of features need heavy customization for optimal performance,6,Better tracking of responses and customers.
All in one tool so we don't have to cross train multiple employees on multiple programs
Has given set goals for further expansion.,,10,000 to 25,000,B2C,Hootsuite EnterpriseBrandon Stuhr
Unspecified
Adobe Campaign
105 Ratings
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