TrustRadius
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.https://media.trustradius.com/product-logos/5r/Hs/WLT1ZQW6D8MC.PNGAdobe Campaign - Emailing Made Easy!We purchased Adobe Campaign to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift.,Its main strength is automating marketing communications. Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus. It provides the possibility to create any type of campaign, from simple to complex. It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.,It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access. Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.,8,It's a global setup as you have the ease to access multiple customer profiles from a centralized place and analyze your audience after a campaign is launched as well as the performance of the campaign, which is something that I really like about it. In addition to the automotive campaigns and the real-time management, the ease of use and having everything in one place makes for this a must-have tool in your arsenal.,Google Ads (formerly AdWords), Marketo, Oracle Eloqua and Pardot,Email SMS Direct Mail,Both,The integration with Adobe Experience Cloud allows us to create email contents or forms mapped to the Adobe Campaign database directly in Adobe Experience Manager. By default, four templates designed for creating Adobe Campaign email contents are available in AEM. You must use one of these templates to ensure the content's compatibility with Adobe Campaign.You Are at the Right Platform!Adobe Campaign is used for the whole organization. It is mainly used for targeting customers via different communication channels, converting them to buyers, sending welcome emails, real-time offers, and multiple other functionalities. We have a hybrid environment with multiple customer-centric functionalities. As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.,Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language. Survey forms and storage of responses, as well as triggering different workflows based on survey response. Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call. It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined. You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.,Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time. The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day. You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode. Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.,10,I have achieved: 1) Attracting customers to different offers via various communication channels. 2) Importing customer data from third party website via webservice call and import workflows. 3) Creating custome sequences for custom tables. 4) Targeting different types of customers( Loyal, VIP..) and providing them different offers based on their profiles. 5) Achieving sales Revenue on or above target limit. 6) Sending relevant data through webservice call.,Email Push SMS Direct Mail,Both,I have worked in integrations with Salesforce, Microsoft Dynamics, and AEM in different projects.Enterprise level of marketing for digital agenciesWe are active users of Adobe Marketing Cloud since 2016. Adobe makes it easy for us to uniformly brand our content across different marketing channel. This way, we do not need to waste time by updating the brand identity in several places when a client requests an update.We use Adobe Campaign to target, optimize, and evaluate marketing campaigns on behalf of our clients. The platform allows us to create and execute complex marketing campaigns across several channels where advanced targeting put the right message in front of the most engaged audience. Our designers quickly produce stunning web content working directly in both the Marketing or Creative Cloud.,Landing pages creation tool gives the finished pages a polished, professional look. Branding possibilities across all modules. Fair pricing considered the feature set. Direct integration with other platforms.,Not exactly an easy suite of products to master. Adobe often renames products (confusing). Slow onboarding process.,10,We consistently get high open and click rates with the email automation module. It creates personalized email campaigns that ensure high deliverability and response by putting the right message in front of the most appropriate audience. Also, being able to define and maintain the branding consistently between the different modules and channels reduces the extra work hours down to almost zero.,ActiveCampaign and Klaviyo,Email Push SMS,B2C,We closely integrated the Audience Manager for targeted follow-up campaigns and abandoned cart recovery campaigns. These campaigns give an excellent ROI given that we are marketing to already warm audiences with products they already have an interest in.I love using ACS but want a little more to make my life easier!I am using Adobe campaign to implement a digital marketing platform for our customers primarily in North America. It is used for both B2B and B2C Email messaging.,User friendly and clean UI in line with other experience cloud applications. Email designer is cool and was a much awaited feature. Out of box integration with AEM and Marketing/Analytics cloud. Drag and drop campaign workflow build. RDBMS at the backend.,More support for JavaScript and JSON, capabilities to invoke external APIs. The product needs to be more robust to support heavy workloads. Give more control to the developer to address caching issues when extending custom resources. Ability to extend delivery logs and make reporting more robust with inbuilt dashboards. Add more workflow activities.,8,We have been able to achieve the following through our customer implementations: Targeted marketingPersonalized communicationsTriggered transactional emails,Oracle Eloqua and Selligent,Email,Both,Following integrations were leveraged: AEM: Giving authors more control over the design of the emails.Adobe Analytics: AA becomes a single place to view marketing reports.Audience Manager: Sharing audiences across experience cloud.Target: Email Open time personalization.Adobe Campaign ReviewAdobe Campaign has a very convenient interface with all the necessary tools required to create any type of campaign be it simple or complex and comes with intuitive features such as email delivery and integration with third-party apps. It helps our organization attach and send messages internally as well as recover previous messages.,Integration with third-party applications. Customization of the interface. Data privacy. Provides us with constant improvements to the Campaign.,Synchronization is incredibly slow with Google Drive and Adobe Cloud. Crashes frequently. Software could've been more user-friendly. No tutorials for new users.,8,So far we have solved the problem of customer outreach which is attributable to the wonderful email delivery tool of Adobe which cuts spam filters and ensures our email are delivered to our customer base. We have also customized the software to suit the need of our expert and employees which were done on premises.,Email Push Direct Mail,BothManage Every Step Of Your campaignAdobe Campaign is our multi-channel marketing solution, incorporating direct mail, email, and mobile. It has a really intuitive UX that one expects from an Adobe product. It sports a slick, attractive interface that is easy to use and fun to learn and includes a vast array of essential marketing tools, from analytics to campaign management. Adobe Campaign also includes some features that are very nice to have on tap, such as a mobile app, customization, and personalization options. Also, the integration possibilities with other tools are invaluable.,Excellent analytics and reports. CRM features. Great campaign building tools. Well designed templates.,The price is steep. The dashboard is a little complicated with all the features of the product on a single page. Slow at times, especially while starting up.,8,The content creation and editing tools help to give your business a professional look. We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflow and helped our teams deliver exceptional content on time and beyond expectations. By integrating with other tools, Adobe Campaign allows you to target and optimize advertising, manage multi-channel companies, and use mobile and online applications.,,Email,BothAdobe Campaign Classic ReviewWe use Adobe Campaign Classic v7 for offers and emails and deliveries in marketing. We use Postgres for backend database. We design workflows to import data into a Postgres database in the cloud. We use Audience Manager and Adobe Analytics and personalized offers via email and push notifications. This allows for a 360 degree view of your customer.,Delivers a high degree of customer engagement and great experiences. Provides a platform for designing cross-channel customer experiences Adobe Campaign has powerful, user-friendly segmentation,Data import performance The workflow management of backups Allow more databases to access from Adobe Campaign,10,Email Push SMS Direct Mail,BothBest Marketing Automation Tool in the market, if you have a tech team to use it.Photobox Group is using Adobe Campaign as an Enterprise Marketing Platform to manage cross channel marketing for multiple brands (PhotoBox, Moonpig, and Hoffman). In a year, we send more than 2 billion communications via Adobe Campaign for more than 13 business units. Adobe Campaign helped us to deliver the right communication at the right time to the right customer segments, at scale. Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.,The application gives you the flexibility to integrate easily with various Adobe products as well as third-party products. For example, you can connect to AEM, Salesforce CRM, Microsoft Dynamics, etc. Robust tracking capabilities. Strong Workflow engine to deliver 1-1 personalisation with ease. Option to setup remarking and drip campaigns with ease.,Old interface. Adobe Campaign is a developer friendly but lacks a modern, intuitive look. Adobe customer support is not very helpful. Adobe should invest more to have knowledgeable folks at the other end. Adobe should invest more to improve Adobe Campaign classic product. Adobe is doing an excellent job by offering extra features in Adobe Campaign Standard every quarter but not so much in Classic.,10,We have managed to have centralised our email and SMS communications and recipient data in one place. In straightforward terms, we can create an integrated customer profile, 1-1 targeted segmentation, personalisation at scale, cross-channel orchestration, and real-time interactions from our e-commerce stores. We can create complex workflows that have personalised offers and dynamic content to increase engagement with our email communications. We are working on developing more sophisticated and personalized triggered campaigns.,Salesforce Marketing Cloud Email Studio, Selligent and Oracle Eloqua,Email Push SMS Direct Mail,Both,NoNearly Perfect Marketing Automation ToolOur company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.,Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users. Audience targeting based on business parametres. Email tracking and delivery performance measurement. 3rd party integrations via external accounts. Database access and extension capability. End to end campaign management.,Steep learning curve. Meager learning materials. Very difficult for the first time users. Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign. Bugs fixes need to be done(e.g, SMS bugs prior to v7). Absence of in-house inbox/email rendering to check the UI rendered for different email clients.,8,Adobe Campaign has helped our organization in getting leads and process/filter them based on our lead scoring algorithm. It helped us in managing the recipient profiles and conditionally target them for sending marketing emails/SMS. It helped us in hosting our marketing contents like PDF, images etc and integrate them into our post-form fillup events. This tool helped us to conform to the GDPR guidelines and also help us manage a blacklist where our opt-outs are excluded from further communications based on their preference of opt-outs. Most of our activities are scheduled and automated which is made possible by this tool.,Mailchimp,Email SMS Direct Mail,Both,Not applicable.,No,6,There is one particular support person I was working with and I mentioned to her about the other-ticket ignored status. She took it up and provided me the solution even though she was not assigned to the ticket. She is very responsive and quite knowledgable as she provides accurate solutions which are hard to get from some of the other support staffs.Adobe Campaign is the best digital marketing tool, excellent serviceAdobe Campaign has given us the best tools so that we can keep in touch with each one, personally, with our clients. It has facilitated all CRM campaigns and our marketing department has felt good when using Adobe Campaign. It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller.,We permanently receive all software updates, so we are up to date. We were able to efficiently integrate AEM integration as content creation. The possibility of creating in many steps many campaigns on many platforms.,Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost. The program sometimes becomes complex and requires, of course, technical experience.,9,We have really achieved a lot, our campaigns are managed continuously, thanks to this you can have the ability to coordinate profiles uniquely and exclusively. It is the best digital marketing tool on the market, the number of options are endless.,Email Push,BothCampaign Wins in CustomizabilityIt is used by our company to implement one of our clients email marketing programs.,Campaign allows you to be very granular in workflows. Ability to use programming and database selection right in the workflow and message components Persistent delivery landing pages is helpful and unique,Mac client! The ability to be so granular and customizable can be a hinderance to new users We've run into some minor issues with using external data, but it is really a unique issue to our specific use case,8,We spent a long time developing a customer journey with a series of related messages. Customers enter the workflow and over time their actions dictate what path in the workflow they will take. The customizability of the workflows and messages has been perfect for this. We were able to set up the workflow and because all of the options are baked in, we don't have to touch it anymore.,Bronto Marketing Platform and Salesforce Marketing Cloud Email Studio,Email,B2C,We aren't using any other Adobe Experience Cloud solutions, but we are in review of the products to be prepared should the need arise.Robust, user friendly and customizable marketing tool.Adobe Campaign is being used by our digital marketing department in our organization to build target audiences and orchestrate different channels across our entire product catalog and all our clients. As we cover 360º solutions with lots of different customers (offline, online) Adobe Campaign helps us in integrating all channels and achieve a great user experience.,Integrations with most used CRM systems Cross-Channel Marketing that works Robust and easy to use interface,Deep marketing knowledge for the initial setup. The speed of the software, it's slow responding sometimes. A complicated dashboard.,7,One of the outcomes is that we managed to have a workflow to target different segmentation by device (mobile, android / iOS, etc.) and also by other fields like age. That gives us the control to send different campaings to those specific segments and achieve a higher return on investment. That's very useful in the eCommerce market.,Mailchimp,Email Direct Mail,Both,We have Adobe Campaign integrated with our Google Analytics account, and we also have an API integration with our on-premise own ERP to syncronize all user profiles. Thanks to the API we can have a very customized multi-channel integration with contacts across our entire company that we already have centralized in the ERP.Powerful, yet difficult toolAdobe Campaign is being used mostly for email marketing and lead generation.,Powerful tool that supports high levels of customization Sending emails Complicated workflows,Have had a lot of support issues. Not easy to use. The interface is very difficult. Requires a full time front end developer to get the most out of it.,5,Marketo, Pardot, Mailchimp and Constant Contact,Email,B2B,Adobe Analytics: Yes, sending campaign data. AEM: No Target: No,50,1,1Adobe Campaign - Take Your Time To Learn It - It will Save You Time And Money In The Long RunWe utilize Adobe Campaign across our entire company as a way to engage with current and prospective clients in the most engaging way possible ... one on one. It has marketing automation functionality and strong analytics features that integrate seamlessly with our CRM platform. We have been able to customize it to our specific needs and remove roadblocks that have caused us time and money in the past. Now all is handled while we sleep.,It helps us predict what customers will do...then reacts accordingly. AC makes it easy for us to lay out logical workflows and automation with a visual orchestration. Helps us identify and predict the next steps in campaigns.,As great as it is once you get going ... it has a steep learning curve. Althought the tools are there ... sometimes it is hard to find them ... thank God for Google.,9,We have been able to move all our systems into Adobe Campaign. Therefore eliminating time and expense of maintaining and updating multiple resources. We can now rest assured that we have a solid player we can rely on for years...in Adobe. Our customers are happier knowing this as well and we promote it.,,,Both,We are using DreamWeaver and sharing assets freely among them. It is such a tight integration that we now use it seamlessly as part of our workflow. Our team finds it to be a huge timesaver and the ability to quickly edit and update campaigns has improved our quality of work immensely.Versatile, expandable, but good for basics tooHaving recently started to use this software for managing the engagement of schools and public events, we were trying to evaluate this against doing it manually, and this hands down is the easiest way to manage this process. It's great for assigning distinct profiles for easy communication with the schools, and the email creation/manager section is exactly what we needed. There are a few drawbacks though, as it's pretty difficult to get into quickly and not easy to manage unless you're experienced, so it's been a bit of a journey!,Very detail orientated, can do literally everything you'd need for email and customer management Modular components mean you can add anything you like if it isn't already covered in a standard module,Difficult to manage many modules all at once, but might be easier in a bigger corporation where many people would be managing distinct sections Big software package!!,7,Similar to Mailchimp, we were able to streamline our email communication with current, potential and new customers, but in distinct groups. There is good opportunity for customisation of emails, and the ability for further metric analyses is quite interesting, but beyond our scope for now. We wanted the ability to grow into the software, so this is a good point for us.,Mailchimp,Email,B2BIf it's Abode you know it'll be useful!Adobe Campaign helps up track our customer experience and makes email marketing easy to send out. The interface is modern and easy to navigate by even the least computer-savvy staff members! Given that digital marketing is on the rise, it's an excellent tool for any business wanting to expand their client base and for those who pride\ie themselves on customer service.,Collation of tools in one place. Marketing. Customer service expertise.,Expensive. Lack of customization.,9,Our aim was to create better processes for customer service engagement. We have been able to send our structured and informative marketing emails to clients using the templates supplied.,Email,B2CAn effective and very professional marketing solutionWe were using Adobe Campaign internally in our team, to manage offers and email campaigns for our customers. We were recommended it by colleagues from another section and we decided to try it, once we did, it was a pleasant surprise to see the number of options and ease of use in addition to its quality.,Its interface is quite intuitive and comfortable. It has a large number of tools and functions available. Very easy to automate email campaigns.,Price may not be as affordable as other products. Some menus can be a bit confusing and hard to get used to. Could improve reporting functions.,9,In general, in our team - when compared to other programs of the same type - we have achieved greater fluidity when creating campaigns, and have been able to manage them better with Adobe. Having the ability to get customers our offers with better customization when creating campaigns and offers in our emails can make them more attractive and visual.,Adobe Photoshop, Adobe Acrobat DC and Adobe Illustrator CC,Email Push,Both,Adobe Photoshop and Adobe Illustrator. We use them to generate our attractive images and graphics.Helps you to know better your clientWe use Adobe Campaign within our department. The solution is helping us to orchestrate customer journeys across channels. It's an important element on our communication strategy and change management processes, enabled by a complete set of technologies. Using the solution we are able to easily automatize our needs and reach a broader audience efficiently with the right accurate message.,Journey Management -End-to-end complete user experience Integration - Avoid siloed and disparate systems/channels, helping to integrate the journey The new interface- Support for mobility. Analytics - Improves decision making,UI could be reviewed to provide a new experience aligned to Digital and Innovation Space for improvements regarding reports - invest on visualization experience, considering compelling charts and dashboards,9,Our main goal was to better understand our stakeholders, internal and external customers and improve KYC (know your client) capabilities. Having this said, using Adobe Campaign we were able to collect useful data and get valuable insights about our audience, tailoring our processes and methods to address exactly what the customer needs.,,Email Push SMS,B2C,We are not integrating with other solution.Adobe Campaign is a powerful tool with a high learning curve that pays off over time.It is being stood up so that we can support our Marketing Business partners by automating e-mail communications. The Marketing Automation team utilizes this tool within the IT area. Plans are to create a best in class marketing campaign automation across multiple channels to support the initiatives of our Marketing partners.,Campaign automation Multi-touch communications Tracking the customer journey,Very high learning curve, there can be better documentation and resources to provide training. Needs the ability to create custom objects. Adobe support is slow and unresponsive.,8,None at the moment as we are still standing up the application within our organization. The goal is to automate e-mail campaigns to targeted segments and drive the next best action for our customers through the sales funnel. By applying logic to market to customers based on digital channels first, it will also help to lower the cost of direct mail initiatives.,,Email,B2C,Adobe Experience Manager and Adobe Analytics but they are not yet integrated with Adobe Campaign.See the whole customer journey on a single screenThe organization provides digital marketing solutions and support.,Good cross-channel campaigns are built on email. See the whole picture of the customer's journey and how they get to you. Build cross-channel campaigns that talk to your customers when and where they want.,Difficult to find entities in the explorer tree. The workflow activities have very similar icons. It's not easy to understand the workflow at first sight. The database schema is nowhere to be found. It's very difficult to undestand the database without it.,9,Adobe Campaign helps you build customer profiles from data gathered across all of your channels. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. By connecting all of your marketing channels, you’re able to customize the different journey each customer will take in the way that will make sense to them. With this kind of attention to their needs, you’ll increase engagement and loyalty.,Email SMS Direct Mail,B2BUsing Adobe Campaign as enterprise solution for marketingThe Adobe Marketing Cloud is our enterprise solution across a number of departments.,Platform allows you to orchestrate cross-channel campaigns. Marketing business users can set up their own workflows.,User interface of AC Classic is retro, Standard is similar to fellow Adobe products in marketing cloud. AC Classic requires users to be quite technical.,7,Being able to send personalized comms at scale; empowering users across the business to embrace and use email marketing including building their own emails and segmenting their own data.,,Email SMS,B2C,ACS integrated with Audience Manager, Analytics and TargetAdobe Campaign: Real-World UsageWe purchased Adobe Campaign to use as an Enterprise Communication Platform to replace in-house developed services to send email and SMS. We wanted a single product to be used for service and marketing communications to our customers. We required the email tracking capability that Campaign offers to provide us with insights into opens and click-through to gauge the effectiveness of our communications. This was a build or buy decision and building would have taken far more time than to bring in the Adobe Campaign product.,Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails. Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients. Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.,Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access. User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes. Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.,8,We are working towards integrated customer profile and bringing in the data into the Adobe Campaign on-premise instance. It is an opportunity to look at our various data sources and bring in the data relevant to run marketing campaigns. At present, we are still using Unica and SAS to segment and load lists as we work towards bringing data useful to the marketing team into Adobe Campaign. The data modelling work to do this is large task. If we were to do it again, it would be best to tackle a subset of the data and have marketing create their campaigns in Adobe for them to trial out the recurring campaigns with the data that is available. This would provide them feedback on the utility of Adobe Campaign and understand what data it is that they really need.,Salesforce Marketing Cloud Email Studio,Email Push SMS Direct Mail,B2C,We have integrated Adobe Campaign with Adobe Analytics and Audience Manager. Again these are proof of concepts at this time. The leading use case is around cart abandonment where we trigger an Adobe Campaign workflow after a potential customer has abandoned their shopping cart. Another use case being positioned is on a prospects visit to a particular product and for Campaign to trigger an email that provides more educational content around that product.Adobe Campaign is becoming the Lead Marketing Platform!This is mainly used as an email/direct mail delivery mechanism, but we are developing it into our omni-channel communication tool. As of now, we use it to send all external communications (email, direct mail) while consulting on best practices for other organizational value such as SMS/Push notifications. This tool has been easy to use while really driving value as we bring all our customer communication channels under one tool.,Omni-Channel Communication - Able to handle direct mail/email/SMS/Push notifications Technical Architecture - The tool can be implemented seamlessly with our creative suite and IT infrastructure Open platform - You can really customize this tool to suit your organization,Simplified Templates GDPR guidelines IP warming strategies,10,It assisted in the efforts of creating a global brand communication. The customer schema is open enough to handle all of our business use cases and can be partitioned in a way to allow our brand teams to be seperated by country (to handle country specific legislative requirements) or brand. We can then target audiences based on specific business goals and objectives.,IBM Campaign,Email Direct Mail,B2C,Adobe Experience Manager (AEM). This integration has been very straight forward and allows us to manage our creative aspects while pushing them directly to adobe campaign. We haven't personally integrated with any other tools, but have heard that almost all of the tools that Adobe maintains can be integrated fairly easily using a unified profile.Great product if you have the right implimentation partnerAdobe Campaign is best for large institutions who are wanting to get in touch with their consumers. It is used by the marketing team as a campaign management tool for CRM activities, automated and ad-hoc marketing communication aimed at both leads and the existing customer base. Email is the premiere channel for communicating with the customers and this product makes it so easy. It has a native integration with AEM to author the content.,The application Integrates easily with CRM, has a large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple. It is a great social marketing tool that allows you to get even closer to your client with ease. Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective.,While the software overall is easy to use, some of the setup menus can be confusing. It can be challenging to find the right tools as every campaign program works differently and we have used many over the years. Some have complained about the steep learning curve. However, this can be offset by a comprehensive implementation strategy. It crashes occasionally, which makes working difficult. Further, this system isn't super user-friendly.,8,We were looking for prospects conversion, customer retention, reducing churn, automation of marketing campaigns and increasing customer loyalty.Benefits included but were not limited to, increased control of customer life cycle, reducing un-subscriptions by getting customers to go through a short survey, increased conversions by triggering marketing campaigns based on customer behavior and very useful tracking capabilities of received emails through open and click-rates and much more.,Marketo and Oracle Eloqua,Email SMS Direct Mail,Both,The seamless integration with existing Adobe products like AEM, Adobe Target and Adobe Analytics, just helped complete the entire story and create a tightly coupled digital eco-system along with the campaign attribution model.Great customization for large marketing teams but not intuitive for usersAdobe Campaign is used by our marketing analytics team and our marketing operations/automation team. We use the software primarily for sending emails and managing data. It helps us send and track personalized marketing email communications to our database and increase engagement with our subscribers and prospects to increase adoption.,The offers section makes it easy to update and manage personalized offers in one place. Campaigns offer limitless personalization through JavaScript and SQL blocks. Ability to create templates not only for emails but entire campaigns to streamline processes. Very extensive approval capabilities.,Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign. Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through. Very poor in-application email editor. In-application reporting is not intuitive.,8,We have managed to centralize our email communications and recipient data in one place. We have also been able to create complex workflows that have personalized offers and dynamic content to increase engagement with our email communications. We are working on developing more complex and personalized triggered campaigns.,Marketo, Oracle Eloqua, Mailchimp and Pardot,Email,B2C,We have been hoping to integrate with Adobe Target, Adobe Analytics, and Adobe Audience Manager but the integrations are not intuitive in Adobe Campaign Classic so we are still in the process of acquiring resources to get those integrations working.Unspecified
Adobe Campaign
190 Ratings
Score 7.9 out of 101
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Adobe Campaign
190 Ratings
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Score 7.9 out of 101

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Richard Perroset profile photo
Score 8 out of 10
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We purchased Adobe Campaign to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift.
  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
  • It requires administrator rights in order to deploy into an environment.
  • We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
  • There's no easy way to roll back changes.
The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end. They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform.
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Jyoti Yadav profile photo
Score 10 out of 10
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Adobe Campaign is used for the whole organization. It is mainly used for targeting customers via different communication channels, converting them to buyers, sending welcome emails, real-time offers, and multiple other functionalities.
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
  • Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language.
  • Survey forms and storage of responses, as well as triggering different workflows based on survey response.
  • Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call.
  • It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined.
  • You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.
  • Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time.
  • The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day.
  • You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode.
  • Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.
1) I find it best for communications via email, SMS, Direct Mail, and Push Notifications.
2) I find it best for Offer Management, providing various offers to customers.
3) Design of campaigns within certain Plans and programs.
4) The monitoring of Adobe Campaign is also possible via Dashboard.
5) It supports multilingual webforms. You can design a single web form to be displayed in multiple languages.
Read Jyoti Yadav's full review
Adam Farrell profile photo
Score 10 out of 10
Vetted Review
Verified User
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We are active users of Adobe Marketing Cloud since 2016. Adobe makes it easy for us to uniformly brand our content across different marketing channel. This way, we do not need to waste time by updating the brand identity in several places when a client requests an update.
We use Adobe Campaign to target, optimize, and evaluate marketing campaigns on behalf of our clients.
The platform allows us to create and execute complex marketing campaigns across several channels where advanced targeting put the right message in front of the most engaged audience. Our designers quickly produce stunning web content working directly in both the Marketing or Creative Cloud.
  • Landing pages creation tool gives the finished pages a polished, professional look.
  • Branding possibilities across all modules.
  • Fair pricing considered the feature set.
  • Direct integration with other platforms.
  • Not exactly an easy suite of products to master.
  • Adobe often renames products (confusing).
  • Slow onboarding process.
Adobe Campaign is a powerful tool for any agency that needs to manage several parallel advertising campaigns. It connects the advertised products with the right set of potential customers and allows direct contact with them. It is quite a complex piece of software, so it will not be exactly suited for companies that do not plan and execute complex multi-channel campaigns.
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Smriti Bansal profile photo
Score 8 out of 10
Vetted Review
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I am using Adobe campaign to implement a digital marketing platform for our customers primarily in North America. It is used for both B2B and B2C Email messaging.
  • User friendly and clean UI in line with other experience cloud applications.
  • Email designer is cool and was a much awaited feature.
  • Out of box integration with AEM and Marketing/Analytics cloud.
  • Drag and drop campaign workflow build.
  • RDBMS at the backend.
  • More support for JavaScript and JSON, capabilities to invoke external APIs.
  • The product needs to be more robust to support heavy workloads.
  • Give more control to the developer to address caching issues when extending custom resources.
  • Ability to extend delivery logs and make reporting more robust with inbuilt dashboards.
  • Add more workflow activities.
ACS is particularly useful in scenarios where the marketers are in control of creating and executing marketing emails using default features. Not suitable for custom implementations which requires a lot of scripting. Federated data access is not supported.
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Marise Ponnoth profile photo
Score 8 out of 10
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Adobe Campaign has a very convenient interface with all the necessary tools required to create any type of campaign be it simple or complex and comes with intuitive features such as email delivery and integration with third-party apps. It helps our organization attach and send messages internally as well as recover previous messages.
  • Integration with third-party applications.
  • Customization of the interface.
  • Data privacy.
  • Provides us with constant improvements to the Campaign.
  • Synchronization is incredibly slow with Google Drive and Adobe Cloud.
  • Crashes frequently.
  • Software could've been more user-friendly.
  • No tutorials for new users.
It is very well suited for email delivery and tracking within an organization that also helps to pass spam filters to ensure emails get delivered. It is less appropriate to users who have limited knowledge with respect to this software and therefore it has a steep learning curve which can be solved by providing tutorials.
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Michal Mihalick profile photo
Score 8 out of 10
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Adobe Campaign is our multi-channel marketing solution, incorporating direct mail, email, and mobile. It has a really intuitive UX that one expects from an Adobe product. It sports a slick, attractive interface that is easy to use and fun to learn and includes a vast array of essential marketing tools, from analytics to campaign management. Adobe Campaign also includes some features that are very nice to have on tap, such as a mobile app, customization, and personalization options. Also, the integration possibilities with other tools are invaluable.
  • Excellent analytics and reports.
  • CRM features.
  • Great campaign building tools.
  • Well designed templates.
  • The price is steep.
  • The dashboard is a little complicated with all the features of the product on a single page.
  • Slow at times, especially while starting up.
Using Adobe Campaign gives us as an agency more room to create and deliver while on the road from any place. With some extra tools, our team is able to deliver work at their own convenience.
Adobe Campaign could possibly be extremely complex for some newer or unexperienced users making the workflow actually slower.
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Vijaya Cheruku profile photo
Score 10 out of 10
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We use Adobe Campaign Classic v7 for offers and emails and deliveries in marketing. We use Postgres for backend database. We design workflows to import data into a Postgres database in the cloud. We use Audience Manager and Adobe Analytics and personalized offers via email and push notifications. This allows for a 360 degree view of your customer.
  • Delivers a high degree of customer engagement and great experiences.
  • Provides a platform for designing cross-channel customer experiences
  • Adobe Campaign has powerful, user-friendly segmentation
  • Data import performance
  • The workflow management of backups
  • Allow more databases to access from Adobe Campaign
Adobe Campaign has powerful, user-friendly segmentation and targeting features that let you create highly targeted, differentiated offers.

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AMIT KUMAR profile photo
Score 10 out of 10
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Photobox Group is using Adobe Campaign as an Enterprise Marketing Platform to manage cross channel marketing for multiple brands (PhotoBox, Moonpig, and Hoffman). In a year, we send more than 2 billion communications via Adobe Campaign for more than 13 business units. Adobe Campaign helped us to deliver the right communication at the right time to the right customer segments, at scale.

Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.
  • The application gives you the flexibility to integrate easily with various Adobe products as well as third-party products. For example, you can connect to AEM, Salesforce CRM, Microsoft Dynamics, etc.
  • Robust tracking capabilities.
  • Strong Workflow engine to deliver 1-1 personalisation with ease.
  • Option to setup remarking and drip campaigns with ease.
  • Old interface. Adobe Campaign is a developer friendly but lacks a modern, intuitive look.
  • Adobe customer support is not very helpful. Adobe should invest more to have knowledgeable folks at the other end.
  • Adobe should invest more to improve Adobe Campaign classic product. Adobe is doing an excellent job by offering extra features in Adobe Campaign Standard every quarter but not so much in Classic.
Adobe Campaign is suitable for medium to large-sized companies. If you have the right team, Adobe Campaign offers a huge opportunity to customise your instance and have your campaigns meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send honest communications and don't need a lot of customisation. To utilise Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
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Imranul Mazumder profile photo
Score 8 out of 10
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Our company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.
  • Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users.
  • Audience targeting based on business parametres. Email tracking and delivery performance measurement.
  • 3rd party integrations via external accounts.
  • Database access and extension capability.
  • End to end campaign management.
  • Steep learning curve. Meager learning materials. Very difficult for the first time users.
  • Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign.
  • Bugs fixes need to be done(e.g, SMS bugs prior to v7).
  • Absence of in-house inbox/email rendering to check the UI rendered for different email clients.
Excellent marketing automation tool for cross channel seamless, automated and personalized marketing campaigns. Great for crafting flawless user journeys and targetting audience based on certain parameters. Good for building deliveries, forms, landing pages in one place and checking the KPI. When marketing managers need to create complex workflows/queries without requiring SQL knowledge, this tool is very helpful.
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Martin Palermo profile photo
Score 9 out of 10
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Adobe Campaign has given us the best tools so that we can keep in touch with each one, personally, with our clients. It has facilitated all CRM campaigns and our marketing department has felt good when using Adobe Campaign. It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller.
  • We permanently receive all software updates, so we are up to date.
  • We were able to efficiently integrate AEM integration as content creation.
  • The possibility of creating in many steps many campaigns on many platforms.
  • Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost.
  • The program sometimes becomes complex and requires, of course, technical experience.
We use it mainly as an email component; we have automated it to send all correspondence outside our departments. It drives a great incentive in all the respective email channels. Adobe Campaign is used as a cluster promoter and is extremely useful; it is an excellent tool.
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Score 8 out of 10
Vetted Review
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It is used by our company to implement one of our clients email marketing programs.
  • Campaign allows you to be very granular in workflows.
  • Ability to use programming and database selection right in the workflow and message components
  • Persistent delivery landing pages is helpful and unique
  • Mac client!
  • The ability to be so granular and customizable can be a hinderance to new users
  • We've run into some minor issues with using external data, but it is really a unique issue to our specific use case
It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
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Score 7 out of 10
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Adobe Campaign is being used by our digital marketing department in our organization to build target audiences and orchestrate different channels across our entire product catalog and all our clients. As we cover 360º solutions with lots of different customers (offline, online) Adobe Campaign helps us in integrating all channels and achieve a great user experience.
  • Integrations with most used CRM systems
  • Cross-Channel Marketing that works
  • Robust and easy to use interface
  • Deep marketing knowledge for the initial setup.
  • The speed of the software, it's slow responding sometimes.
  • A complicated dashboard.
You can use, as we do, Adobe Campaign to manage marketing campaigns across different departments both with technical and non-technical knowledge. The interface gives you basic and advanced control. The multi-channel workflow is a great visual tool that gives you the opportunity to set up complex targeting across, for example, different devices.
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Score 5 out of 10
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Adobe Campaign is being used mostly for email marketing and lead generation.
  • Powerful tool that supports high levels of customization
  • Sending emails
  • Complicated workflows
  • Have had a lot of support issues.
  • Not easy to use. The interface is very difficult.
  • Requires a full time front end developer to get the most out of it.
Adobe campaign can support some very complicated workflows. It does well with data processing and can integrate (with the correct amount of support) to many other data systems. End-users have a lot of difficulty with the platform. Understanding errors and why they happen is a challenge.
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Score 9 out of 10
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We utilize Adobe Campaign across our entire company as a way to engage with current and prospective clients in the most engaging way possible ... one on one. It has marketing automation functionality and strong analytics features that integrate seamlessly with our CRM platform. We have been able to customize it to our specific needs and remove roadblocks that have caused us time and money in the past. Now all is handled while we sleep.
  • It helps us predict what customers will do...then reacts accordingly.
  • AC makes it easy for us to lay out logical workflows and automation with a visual orchestration.
  • Helps us identify and predict the next steps in campaigns.
  • As great as it is once you get going ... it has a steep learning curve.
  • Althought the tools are there ... sometimes it is hard to find them ... thank God for Google.
The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
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Score 7 out of 10
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Having recently started to use this software for managing the engagement of schools and public events, we were trying to evaluate this against doing it manually, and this hands down is the easiest way to manage this process. It's great for assigning distinct profiles for easy communication with the schools, and the email creation/manager section is exactly what we needed. There are a few drawbacks though, as it's pretty difficult to get into quickly and not easy to manage unless you're experienced, so it's been a bit of a journey!
  • Very detail orientated, can do literally everything you'd need for email and customer management
  • Modular components mean you can add anything you like if it isn't already covered in a standard module
  • Difficult to manage many modules all at once, but might be easier in a bigger corporation where many people would be managing distinct sections
  • Big software package!!
If you interact with customers, or potential customers, this is a great way to manage that. There are loads of options for customising the communications you have with them, and to divide different customers or potentials/leads into separate categories for followup. As all new software, it takes some time to use it well enough and get the most out of it.
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Score 9 out of 10
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Adobe Campaign helps up track our customer experience and makes email marketing easy to send out. The interface is modern and easy to navigate by even the least computer-savvy staff members! Given that digital marketing is on the rise, it's an excellent tool for any business wanting to expand their client base and for those who pride\ie themselves on customer service.
  • Collation of tools in one place.
  • Marketing.
  • Customer service expertise.
  • Expensive.
  • Lack of customization.
Adobe Campaign is excellent for businesses that have access to client emails and details. It may not be as relevant for businesses who do not routinely take down those details or do not have services that include web inquiries or customer service.
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Score 9 out of 10
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We were using Adobe Campaign internally in our team, to manage offers and email campaigns for our customers. We were recommended it by colleagues from another section and we decided to try it, once we did, it was a pleasant surprise to see the number of options and ease of use in addition to its quality.
  • Its interface is quite intuitive and comfortable.
  • It has a large number of tools and functions available.
  • Very easy to automate email campaigns.
  • Price may not be as affordable as other products.
  • Some menus can be a bit confusing and hard to get used to.
  • Could improve reporting functions.
I think it can be appropriate in large or small companies, where they can afford it, to promote their campaigns or offers with appropriate quality, such as fashion stores, or retail sectors.
Perhaps not the most suitable option for very small companies in which others can use other economic or more simple to use solutions.
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Score 9 out of 10
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We use Adobe Campaign within our department. The solution is helping us to orchestrate customer journeys across channels. It's an important element on our communication strategy and change management processes, enabled by a complete set of technologies. Using the solution we are able to easily automatize our needs and reach a broader audience efficiently with the right accurate message.
  • Journey Management -End-to-end complete user experience
  • Integration - Avoid siloed and disparate systems/channels, helping to integrate the journey
  • The new interface- Support for mobility.
  • Analytics - Improves decision making
  • UI could be reviewed to provide a new experience aligned to Digital and Innovation
  • Space for improvements regarding reports - invest on visualization experience, considering compelling charts and dashboards
Adobe Campaign is well suited and acts as a key enabler for the following capabilities and processes: Marketing Campaign, Customer Journey, Change Management, Communication Strategy Execution.
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Score 8 out of 10
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It is being stood up so that we can support our Marketing Business partners by automating e-mail communications. The Marketing Automation team utilizes this tool within the IT area. Plans are to create a best in class marketing campaign automation across multiple channels to support the initiatives of our Marketing partners.
  • Campaign automation
  • Multi-touch communications
  • Tracking the customer journey
  • Very high learning curve, there can be better documentation and resources to provide training.
  • Needs the ability to create custom objects.
  • Adobe support is slow and unresponsive.
Adobe Campaign is best when there is a Marketing campaign that wants to track a customer journey and drive the next best action. It is not good for "one and done" communications or situations where you just want to send information without a call to action. It can do it, but it's a little pointless.
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Score 9 out of 10
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The organization provides digital marketing solutions and support.
  • Good cross-channel campaigns are built on email.
  • See the whole picture of the customer's journey and how they get to you.
  • Build cross-channel campaigns that talk to your customers when and where they want.
  • Difficult to find entities in the explorer tree.
  • The workflow activities have very similar icons. It's not easy to understand the workflow at first sight.
  • The database schema is nowhere to be found. It's very difficult to undestand the database without it.
Amazing for Cross-Channel Campaign Management.

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Score 7 out of 10
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The Adobe Marketing Cloud is our enterprise solution across a number of departments.
  • Platform allows you to orchestrate cross-channel campaigns.
  • Marketing business users can set up their own workflows.
  • User interface of AC Classic is retro, Standard is similar to fellow Adobe products in marketing cloud.
  • AC Classic requires users to be quite technical.
The platform requires high maintenance. So you'd need to make sure to have an agency partner or in-house developers to help implement and configure the platform.
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Canh Tran profile photo
Score 8 out of 10
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We purchased Adobe Campaign to use as an Enterprise Communication Platform to replace in-house developed services to send email and SMS. We wanted a single product to be used for service and marketing communications to our customers. We required the email tracking capability that Campaign offers to provide us with insights into opens and click-through to gauge the effectiveness of our communications. This was a build or buy decision and building would have taken far more time than to bring in the Adobe Campaign product.
  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
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Trevor Benson profile photo
Score 10 out of 10
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This is mainly used as an email/direct mail delivery mechanism, but we are developing it into our omni-channel communication tool. As of now, we use it to send all external communications (email, direct mail) while consulting on best practices for other organizational value such as SMS/Push notifications. This tool has been easy to use while really driving value as we bring all our customer communication channels under one tool.
  • Omni-Channel Communication - Able to handle direct mail/email/SMS/Push notifications
  • Technical Architecture - The tool can be implemented seamlessly with our creative suite and IT infrastructure
  • Open platform - You can really customize this tool to suit your organization
  • Simplified Templates
  • GDPR guidelines
  • IP warming strategies
This tool, in my opinion, is the best-in-suite solution when combined with Adobe's other creative products. The fact we can integrate our Adobe Experience Manager instance with Adobe Campaign allows us to do testing and customization within the same structure while minimizing the need to train on several programs. Then our creative team can push the creative aspects to the tool. However, it can be much less beneficial when you are not using the Adobe Creative Suite.
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Parveen Dudy profile photo
Score 8 out of 10
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Adobe Campaign is best for large institutions who are wanting to get in touch with their consumers. It is used by the marketing team as a campaign management tool for CRM activities, automated and ad-hoc marketing communication aimed at both leads and the existing customer base. Email is the premiere channel for communicating with the customers and this product makes it so easy. It has a native integration with AEM to author the content.
  • The application Integrates easily with CRM, has a large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.
  • It is a great social marketing tool that allows you to get even closer to your client with ease.
  • Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective.
  • While the software overall is easy to use, some of the setup menus can be confusing. It can be challenging to find the right tools as every campaign program works differently and we have used many over the years.
  • Some have complained about the steep learning curve. However, this can be offset by a comprehensive implementation strategy.
  • It crashes occasionally, which makes working difficult. Further, this system isn't super user-friendly.
This is definitely a beneficial program for a really big campaign, with multiple users and most likely multiple devices. If you need something on a smaller scale, I would try another product.
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Score 8 out of 10
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Adobe Campaign is used by our marketing analytics team and our marketing operations/automation team. We use the software primarily for sending emails and managing data. It helps us send and track personalized marketing email communications to our database and increase engagement with our subscribers and prospects to increase adoption.
  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
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Feature Scorecard Summary

WYSIWYG email editor (41)
8.2
Dynamic content (43)
8.5
Ability to test dynamic content (40)
8.4
Landing pages (38)
8.5
A/B testing (41)
8.3
Mobile optimization (38)
7.6
Email deliverability (41)
8.6
List management (43)
8.2
Triggered drip sequences (38)
7.6
Lead nurturing (6)
7.2
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (38)
7.8
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (43)
8.1
Standard reports (42)
8.5
Custom reports (41)
7.9
API (34)
7.0
Role-based workflow & approvals (38)
8.0
Customizability (39)
7.6
Integration with Salesforce.com (25)
7.8
Integration with Microsoft Dynamics CRM (19)
7.1
Integration with SugarCRM (6)
6.5

About Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Adobe Campaign Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Allocadia, Oracle Eloqua, HCL Unica, LeadLife, Pardot, Aprimo, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No