Filter Ratings and Reviews
Filter 228 vetted Adobe Campaign reviews and ratings
Reviews (1-25 of 58)
December 02, 2019
Adobe Campaign as a guarantee of success
From the interface, I can access from our dashboard where we have the possibility to process the information of our contacts and can segment them according to different criteria such as lead score, demographic profile, sales stages, and behavior.
The main advantage of this is the fact of having specific data about our leads such as how many times they have visited our website or what are the email campaigns they have opened. It allows us to give them more personalized service and with that, increase the possibilities of making a sale.
- Clear and easy to use and understand interface.
- Adobe environment that provides response at all times.
- We offer a multi-channel experience to our customers.
- The cost per acquisition model is fair and profitable.
- Coverage and new advertising spaces are increased.
- You don't pay for clicks (CPC) or impressions (CPM).
- It allows to attract new customers and have a high impact.
- It is complicated for companies or brands with little margin on the sale.
- We must monitor the spaces that are approved, as some may be of little interest to the brand.
- In some cases, it is not possible to control ad impressions, since it depends on the affiliate and the traffic it has.
November 27, 2019
Adobe Campaign improves your marketing strategies
We bought this tool to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift. We also used this tool to measure when customers receive our invoices, open them, and pay them.
- We love Adobe Campaign and how we are able to track multiple CRM activities, like real-time campaigns, targeted campaigns, and handling our email marketing.
- Automating our campaigns has increased our sales and has given us a better understanding of our clients.
- It provides the possibility to create any type of campaign, from simple to complex.
- To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.
- There's no easy way to roll back changes.
- Customer Support can be somewhat suspect at times, but their implementation team was helpful.
October 10, 2019
You Are at the Right Platform!
Adobe Campaign is used for the whole organization. It is mainly used for targeting customers via different communication channels, converting them to buyers, sending welcome emails, real-time offers, and multiple other functionalities.
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
- Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language.
- Survey forms and storage of responses, as well as triggering different workflows based on survey response.
- Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call.
- It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined.
- You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.
- Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time.
- The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day.
- You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode.
- Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.
December 11, 2019
Great For Email Automation and Segmentation
Adobe Campaign is used across the whole organization. Adobe Campaign is used to target customers through various communication channels. It can be used for B2B and B2C.
- There is so much room for customization and the features are endless.
- Great Segmentation.
- Costly.
- It requires someone to manage it full time.
August 03, 2019
Enterprise level of marketing for digital agencies
We are active users of Adobe Marketing Cloud since 2016. Adobe makes it easy for us to uniformly brand our content across different marketing channel. This way, we do not need to waste time by updating the brand identity in several places when a client requests an update.
We use Adobe Campaign to target, optimize, and evaluate marketing campaigns on behalf of our clients.
The platform allows us to create and execute complex marketing campaigns across several channels where advanced targeting put the right message in front of the most engaged audience. Our designers quickly produce stunning web content working directly in both the Marketing or Creative Cloud.
- Landing pages creation tool gives the finished pages a polished, professional look.
- Branding possibilities across all modules.
- Fair pricing considered the feature set.
- Direct integration with other platforms.
- Not exactly an easy suite of products to master.
- Adobe often renames products (confusing).
- Slow onboarding process.
I am using Adobe campaign to implement a digital marketing platform for our customers primarily in North America. It is used for both B2B and B2C Email messaging.
- User friendly and clean UI in line with other experience cloud applications.
- Email designer is cool and was a much awaited feature.
- Out of box integration with AEM and Marketing/Analytics cloud.
- Drag and drop campaign workflow build.
- RDBMS at the backend.
- More support for JavaScript and JSON, capabilities to invoke external APIs.
- The product needs to be more robust to support heavy workloads.
- Give more control to the developer to address caching issues when extending custom resources.
- Ability to extend delivery logs and make reporting more robust with inbuilt dashboards.
- Add more workflow activities.
Adobe Campaign has given us the best tools so that we can keep in touch with each one, personally, with our clients. It has facilitated all CRM campaigns and our marketing department has felt good when using Adobe Campaign. It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller.
- We permanently receive all software updates, so we are up to date.
- We were able to efficiently integrate AEM integration as content creation.
- The possibility of creating in many steps many campaigns on many platforms.
- Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost.
- The program sometimes becomes complex and requires, of course, technical experience.
November 22, 2019
A Great Email Marketing Solution!
We are using Adobe Campaign to help email marketing, segmentation and to be able to see the whole customer journey. It's currently only being used by our paid media department. This solution helps us manage email marketing across multiple channels and report our success on them. Adobe said it best - "See the whole customer journey on a single screen".
- Great for easily managing email marketing.
- Personalize emails to make them better converting.
- Reporting on how well campaigns are progressing.
- Moving from another platform can be a bit complicated.
- It can be a bit complex if you only need to send emails, as it has lots of bells and whistles.
- There are cheaper solutions, but they aren't as good.
July 29, 2019
Campaign Wins in Customizability
It is used by our company to implement one of our clients email marketing programs.
- Campaign allows you to be very granular in workflows.
- Ability to use programming and database selection right in the workflow and message components
- Persistent delivery landing pages is helpful and unique
- Mac client!
- The ability to be so granular and customizable can be a hinderance to new users
- We've run into some minor issues with using external data, but it is really a unique issue to our specific use case
November 18, 2019
An excellent tool to improve the company's position.
We've improved email marketing with personalized and contextually relevant messages for our customers. We use the
native email capabilities in Adobe Campaign along with other marketing channels. With more complete data, we can offer better email personalization and improve automation, deliveries and email reporting.
- It is a tool for marketing that can be integrated into all channels.
- Data obtained online and offline combined in a data mart.
- It works from a centralized profile with the information of a client.
- The most precise segmentation capabilities are exploited.
- Personalized, contextual and content-rich campaigns are created to maximize the fidelity and value of the life cycle of my clients.
- Provides personalized, individual communications.
- Offers that are automatically adapted to the behavior of a customer are sent.
- Offers contextual personalized content that drives conversion.
- Obtaining automated workflows with repositioning on all channels becomes a slow process.
- Real-time knowledge of the results and the attribution of them are complicated to interpret.
October 31, 2019
Great software for Marketin campaings
Adobe Campaign has enabled our business to begin a journey down the road to true cross-channel marketing. We had to graduate from single-touch email campaigns to a more sophisticated marketing approach to remain competitive, and the Adobe marketing tool has been key. Very flexible (at the cost of up-front development).
- Intuitive and user-friendly interface
- Customizing forms and static pages, and storing form responses
- Best pricing on the market.
- Performance is kinda slow, the program always seems heavy.
- Putting packages into production requires high authorization.
January 14, 2020
A single solution for marketing automation
Adobe Campaign is used for targeting customers and managing the marketing campaigns. It is the main milestone in sales funnel management for our organization.
- Easy to integrate.
- Simple user-interface.
- There aren't enough language options.
September 11, 2019
Powerful, yet difficult tool
Adobe Campaign is being used mostly for email marketing and lead generation.
- Powerful tool that supports high levels of customization
- Sending emails
- Complicated workflows
- Have had a lot of support issues.
- Not easy to use. The interface is very difficult.
- Requires a full time front end developer to get the most out of it.
August 20, 2019
Versatile, expandable, but good for basics too
Having recently started to use this software for managing the engagement of schools and public events, we were trying to evaluate this against doing it manually, and this hands down is the easiest way to manage this process. It's great for assigning distinct profiles for easy communication with the schools, and the email creation/manager section is exactly what we needed. There are a few drawbacks though, as it's pretty difficult to get into quickly and not easy to manage unless you're experienced, so it's been a bit of a journey!
- Very detail orientated, can do literally everything you'd need for email and customer management
- Modular components mean you can add anything you like if it isn't already covered in a standard module
- Difficult to manage many modules all at once, but might be easier in a bigger corporation where many people would be managing distinct sections
- Big software package!!
December 12, 2019
Cross-channel information with Adobe Campaign
In our company, we have used Adobe Campaign v6, specifically the Message Center module, for managing trigger messages. The messages sent automated information to users about the status of their Smart City services to which they were subscribed, password changes, etc. It is used in the IT department.
- Trigger messages in the interactive pipeline for sending notifications when a person reaches a certain state
- Integrated with CRM Salesforce
- Send messages via email and SMS (through triggers!)
- Send Whatsapp messages
- Longer trial period
- More customization for emails, for example include maps with Leaflet or interactions with social networks
November 29, 2019
Campaign management made easy
The tool has helped us with marketing issues and manages the communication channels of our clients. We can treat each customer as unique, which is essential in today's marketing world.
- Detail and analyze the efficiency of marketing actions.
- Measure ROI.
- Client profiles.
- Realtime monitoring.
- Email creation.
November 25, 2019
Cross-channel campaign
Within our company, we have used this software to manage the direct sending of messages by a trigger. It has been used by human resources personnel with the support of IT personnel like me.
- Message sending schedule.
- Automated invoice delivery.
- Sending information about events, changes to our website, news, etc.
- Managed by IT personnel, since it was not easy for human resources personnel.
- It is not a cheap product for a small company like ours.
- Wish it offered more languages.
June 27, 2019
Adobe Campaign - Emailing Made Easy!
We purchased Adobe Campaign to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift.
- Its main strength is automating marketing communications.
- Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
- It provides the possibility to create any type of campaign, from simple to complex.
- It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
- It requires administrator rights in order to deploy into an environment.
- We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
- Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
- There's no easy way to roll back changes.
April 01, 2019
Adobe Campaign: Real-World Usage
We purchased Adobe Campaign to use as an Enterprise Communication Platform to replace in-house developed services to send email and SMS. We wanted a single product to be used for service and marketing communications to our customers. We required the email tracking capability that Campaign offers to provide us with insights into opens and click-through to gauge the effectiveness of our communications. This was a build or buy decision and building would have taken far more time than to bring in the Adobe Campaign product.
- Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
- Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
- Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
- Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
- User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
- Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
July 15, 2019
Adobe Campaign Review
Adobe Campaign has a very convenient interface with all the necessary tools required to create any type of campaign be it simple or complex and comes with intuitive features such as email delivery and integration with third-party apps. It helps our organization attach and send messages internally as well as recover previous messages.
- Integration with third-party applications.
- Customization of the interface.
- Data privacy.
- Provides us with constant improvements to the Campaign.
- Synchronization is incredibly slow with Google Drive and Adobe Cloud.
- Crashes frequently.
- Software could've been more user-friendly.
- No tutorials for new users.
May 28, 2019
Manage Every Step Of Your campaign
Adobe Campaign is our multi-channel marketing solution, incorporating direct mail, email, and mobile. It has a really intuitive UX that one expects from an Adobe product. It sports a slick, attractive interface that is easy to use and fun to learn and includes a vast array of essential marketing tools, from analytics to campaign management. Adobe Campaign also includes some features that are very nice to have on tap, such as a mobile app, customization, and personalization options. Also, the integration possibilities with other tools are invaluable.
- Excellent analytics and reports.
- CRM features.
- Great campaign building tools.
- Well designed templates.
- The price is steep.
- The dashboard is a little complicated with all the features of the product on a single page.
- Slow at times, especially while starting up.
May 16, 2019
Adobe Campaign Classic Review
We use Adobe Campaign Classic v7 for offers and emails and deliveries in marketing. We use Postgres for backend database. We design workflows to import data into a Postgres database in the cloud. We use Audience Manager and Adobe Analytics and personalized offers via email and push notifications. This allows for a 360 degree view of your customer.
- Delivers a high degree of customer engagement and great experiences.
- Provides a platform for designing cross-channel customer experiences
- Adobe Campaign has powerful, user-friendly segmentation
- Data import performance
- The workflow management of backups
- Allow more databases to access from Adobe Campaign
Photobox Group is using Adobe Campaign as an Enterprise Marketing Platform to manage cross channel marketing for multiple brands (PhotoBox, Moonpig, and Hoffman). In a year, we send more than 2 billion communications via Adobe Campaign for more than 13 business units. Adobe Campaign helped us to deliver the right communication at the right time to the right customer segments, at scale.
Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.
Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.
- The application gives you the flexibility to integrate easily with various Adobe products as well as third-party products. For example, you can connect to AEM, Salesforce CRM, Microsoft Dynamics, etc.
- Robust tracking capabilities.
- Strong Workflow engine to deliver 1-1 personalisation with ease.
- Option to setup remarking and drip campaigns with ease.
- Old interface. Adobe Campaign is a developer friendly but lacks a modern, intuitive look.
- Adobe customer support is not very helpful. Adobe should invest more to have knowledgeable folks at the other end.
- Adobe should invest more to improve Adobe Campaign classic product. Adobe is doing an excellent job by offering extra features in Adobe Campaign Standard every quarter but not so much in Classic.
April 30, 2019
Nearly Perfect Marketing Automation Tool
Our company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.
- Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users.
- Audience targeting based on business parametres. Email tracking and delivery performance measurement.
- 3rd party integrations via external accounts.
- Database access and extension capability.
- End to end campaign management.
- Steep learning curve. Meager learning materials. Very difficult for the first time users.
- Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign.
- Bugs fixes need to be done(e.g, SMS bugs prior to v7).
- Absence of in-house inbox/email rendering to check the UI rendered for different email clients.
April 01, 2019
Adobe Campaign is becoming the Lead Marketing Platform!
This is mainly used as an email/direct mail delivery mechanism, but we are developing it into our omni-channel communication tool. As of now, we use it to send all external communications (email, direct mail) while consulting on best practices for other organizational value such as SMS/Push notifications. This tool has been easy to use while really driving value as we bring all our customer communication channels under one tool.
- Omni-Channel Communication - Able to handle direct mail/email/SMS/Push notifications
- Technical Architecture - The tool can be implemented seamlessly with our creative suite and IT infrastructure
- Open platform - You can really customize this tool to suit your organization
- Simplified Templates
- GDPR guidelines
- IP warming strategies
Adobe Campaign Scorecard Summary
Feature Scorecard Summary
About Adobe Campaign
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Categories: Cross-Channel Campaign Management, Marketing Resource Management, Real-Time Interaction Management, Marketing Automation
Adobe Campaign Integrations
Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
Adobe Campaign Competitors
Adobe Campaign Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |