Adobe Campaign

Adobe Campaign

Top Rated
Score 8.2 out of 10
Top Rated
Adobe Campaign


What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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Recent Reviews

The flavor of Adobe Camapaign

10 out of 10
December 01, 2021
Adobe Campaign is used by several marketing teams for successful execution of marketing campaign. Several products from Adobe family like …
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Popular Features

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  • Dynamic content (84)
  • Email deliverability reporting (134)
  • Dashboards (83)
  • List management (84)

Reviewer Pros & Cons

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What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.6Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.7Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.8Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.8Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3Avg 7.4
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Product Details

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Oracle CX Marketing, HCL Unica, and LeadLife are common alternatives for Adobe Campaign.

Reviewers rate Landing pages highest, with a score of 9.

The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
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(1-25 of 89)
Companies can't remove reviews or game the system. Here's why
Ankit Singh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Adobe Campaign gives great experience in cloud options for cross channel management. It helps the users to learn how to use complex customer data to organise, create and even deliver the volatile campaigns with the help of email, mobile, other channels and many more. Adobe Campaign helps the users to find self-help and multilple resources practising and implementation.
  • Manages multiple cross channels
  • Helps to handle dynamic large customer data and coordinate it
  • It provides self help and even latest learning users for the users
  • The features are not easy to understand for the new users
  • They provide generic analytics and insights like other platforms
  • The tools are little heavy sometimes which leads to crash of Adobe Campaign
Adobe Campaign has a huge range of customer base and it has also collaborated with lots of big companies which makes it even more effective for business promotions but there are definitely some problem when it comes to integrating it with adobe tools as customer support is not that responsive.
They take lots of time to reply but they get back to the users. The solutions provided by them are generic and useless sometimes.
Score 9 out of 10
Vetted Review
Verified User
Actually I use Adobe Campaign for as a marketing solutions for my friend's startup company he wants to make an add campaign so I help him and I want to try something different than Google Ad campaign so I searched and found Adobe Campaign it has drag and drop user interface which make it more user friendly initially I use it for creating surveys design ads and managing and creating various offers.
  • Design ads
  • Drag and drop interface
  • Email managing
  • Offers management
  • Customer transition and management
  • Cloud
  • Survey
  • Workflow
  • Free version not available only paid version is available
  • Slow uploading while working with HD pictures
It's drag and drop menu make it user friendly, ultimately it is a simple but powerful tool for design and creating web campaign and digital marketing. It helps to manage emails and SMS, only con I face that slow uploading of hd images otherwise it is good software for digital marketing.
Daniel Horton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Adobe Campaign was used to manage our eDM campaigns, along with the wider Adobe stack to manage our landing page optimisation, performance media bidding and optimisation. The business problem that Adobe provided a solution for us is the personalisation and customer journeys of such a diverse database which spanned across countries, languages and almost all other demographic datapoints. It allowed us to optimise a journey for our users to guide them through a journey of engagement, purchases and reactivation.
  • Personalised customer journeys.
  • Processing large datasets.
  • Easy to use.
  • Run large scale campaigns.
  • Crashing occasionally through complicated flows.
  • Further development of online training.
  • Plug in and exporting data.
Adobe Campaign is well suited if you are running a company with a diverse customer base and want to add segmented customer journeys and double down on your personalisation. It is easy to use allowing fast upskilling within the platform and users do not need to have an IT-heavy background or know coding. I would recommend this to you if this suits your business needs.
It is easy to use, it has great features that allow for large-scale personalisation of user journeys and the reporting on the platform is easy to understand, present and make decisions off. Our staff were easily able to adapt to its changes and used the online training modules to further increase their knowledge of the platform
Mario Benetto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Adobe Campaign has helped me bring potential clients closer to the company I work for, allowing me to create campaigns tailored to my needs without neglecting the company's brand identity, which is essential for our image. In addition, Adobe Campaign has facilitated this process of approaching the user, and has made it easier for us to create campaigns
  • Create dynamic campaigns
  • Organization
  • Execution of Marketing campaigns
  • improve mobile application
  • Customer service leaves something to be desired
  • Small bugs when launching big campaigns
We have used Adobe Campaign to work on an event oriented to music and training, for which I have been in charge. Thanks to this app, I have been able to better track our potential clients, get to know them and get closer to them, without the need to filter out uninterested people throughout the process, something that has saved us a lot of time and resources in our Marketing campaigns.
I'm not completely happy with Adobe's support, but hey, when it works, it works especially well, although I would have complaints about the availability of operators and others. Despite this, all the inconveniences caused during the installation and use process were resolved by the support, something that is totally appreciated.
Score 8 out of 10
Vetted Review
Verified User
Send emails, send SMS, and report tracking analytics. Currently, only being used within the email department that send marketing emails and SMS messages on a daily basis. These emails go out to a wide number of people. Auto daily sending and manual send are implemented. Technical workflow to ensure it all works on the backend.
  • Anything you think of you can build in with a workflow.
  • Workflows are strings of actions and in the visual editor, you can see how long each action took.
  • Logging actions are very robust.
  • No line numbers in the source editor and no word wrap in the source editor could improve syntax highlighting in the source editor.
  • Many many many many many windows. In some cases, too many windows open up in order to complete an action and items become buried.
  • Error messages are not detailed.
  • Sequence Ids keep running out. Deadlocking is an issue when running more than one campaign at once.
If your client has a LARGE number of recipients, setting up emails can take a long time. If you have more than one campaigns to send at once, you could run into deadlocks. Migrating between Test and Production environments is bulky and not intuitive. If you have a large number of recipients, you could run out of sequence IDs and that could potentially halt your send.
Marta Budzan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Adobe Campaign is a great addition to our daily business. It offers great features such as outstanding marketing options which can be utilized greatly by the company and add a lot of value to daily activities, such as improved sales and business profitability. It greatly streamlines the marketing infrastructure in the company allowing it to gain better ground in the marketing world. The customer support is outstanding, always available to assist with any issues, and ready to resolve them. Adobe Campaign was a great decision that our company decided on.
  • Easily personalizable.
  • Analyzes of marketing data.
  • Customer service assistance.
  • More user friendly.
  • Easier tutorial for beginners.
  • Limitations of design.
Faster customer responses and more involved assistance when required. Training takes a lot of hours, consumes a lot of valuable time which can be utilized elsewhere. Bigger and better customization would be greatly appreciated by end-users. Social media marketing can also be a plus for the future.
Great company with solid vision and background to support it. The company uses Adobe all the time because it is the best on the market at what it does. The performance is outstanding on every level. It never fails to impress the end-user.
Augastin K Lazar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Adobe Campaign is the only enterprise marketing software that can manage, automate, and optimise campaigns across traditional and emerging channels like direct mail, email, and mobile. We provide online services to customers. The problem was we didn't have an existing customer database. Adobe Campaign helped us in creating a personalised customer database. It aided in the delivery of personalised communications based on the client's profile, behaviour, interests, and requirements. Email integration and automation also helped us in creating personalised emails. It also helped in the creating of landing pages like subscription forms, offers, etc. By using Adobe Campaign we got great customer satisfaction.
  • Creating reports is incredibly useful since this software allows you to track how well a campaign is performing and even figure out which marketing strategies are the most successful.
  • Adobe Campaign assists you in organising your work and delegating assignments. You can also plan marketing outreach in advance, which is really beneficial.
  • Adobe Campaign helps in tracking all of the customer interactions across all channels in one place, which allows you to send relevant and tailored messages to them.
  • Adobe Campaign has templates that we can use to create landing pages and it's very useful.
  • Adobe Campaign has many flaws, as well as a lack of good documentation and tutorials, which makes it difficult for users to accomplish the desired outcomes.
  • Adobe Campaign is expensive and it's not as user friendly as other Adobe products.
  • After a few hours of work, Adobe Campaign starts to slow down.
Adobe Campaign is well suited for any business that wants to automate the execution of social, email, digital and offline campaigns. It's an excellent tool for marketing communication initiatives, as well as some analytics to keep and grow engagement. It helps you to grow your customers. It's really useful while making landing pages as it has templates form which one can choose. It is really useful to send transactional emails, SMS, push notifications, direct mail, and social media marketing campaigns. It is also useful in mail automation and integration.
Cesar Kuria | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
With Adobe Campaign, it's possible to personalize and deliver email marketing campaigns across multiple channels. This tool offers advanced customers segmentation capabilities. It's simple to send messages to the right target audience with this tool.
  • Ease to create, manage and deliver dynamic marketing campaigns.
  • Audience segmentation.
  • Marketing automation.
  • Great customer support services.
  • Ease of customers engagement and communication.
  • I absolutely lack nothing in particular to dislike as this tool suits best our need for email marketing automation.
With Adobe Campaign, it's possible to create and manage marketing campaigns. This tool ensures ease of customers interaction. It's simple to automate marketing activities with Adobe Campaign hence any organization should consider having this tool.
The customer support team of this tool is excellent, responsive, and reliable.
Nathan Bartel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Adobe Campaign gives my company reliable marketing procedures that can be used to increase sales and maximize profit gains. It draws all the content that needs to be published on our social media accounts with our brands. Interactions of our customers are managed effectively since we can access their messages through the user interface and attend to their raised issues concerning our products and services.
  • Drawing reliable marketing network
  • Managing our workflows
  • I have not experienced any area that requires changes.
  • The provided marketing features are very useful.
Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
Adobe Campaign has supported our marketing campaigns with 100% assurance of positive results. It has the capability to boost company growth within a short period of time as compared to other marketing tools. It has automated marketing campaigns and reached a large group of our targeted customers. The customer support team has been reliable and when we request support they respond quickly.
Score 10 out of 10
Vetted Review
Verified User
Adobe Campaign is used by several marketing teams for successful execution of marketing campaign. Several products from Adobe family like Adobe Experience Manager, Adobe Target, Adobe Audience and Adobe Analytics are combined with Adobe Campaign for great experience during maintaining customers data and marketing communications. All these products through Adobe campaign enable outstanding experience in customer journey execution, customer acquisition and maintaining current customer base.
  • High level of personalization
  • Flexibility for custom integrations
  • Scalability
  • Modern graphic user interface
Adobe Campaign Classic is really powerful campaign tool with excellent scalability and flexibility. However, it could be hard for beginners to explore and use all features.
William Jones | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Adobe Campaign is used across our organization to streamline our sales and marketing channels. It enables our teams to create email campaigns that we keep on sending to our customers and update them on our products and services. It gives us the right infrastructure of our customers' data and how to plan effectively using this information.
  • Creation of email campaigns for marketing our products
  • Analyzing customers' data and planning
  • All features on this platform are very effective in my experience.
  • I have not encountered any performance failure from the performance of this product.
It is well suited in marketing campaigns and sales of brands. The user interface enables the user to have full control over its performance. The platform's capability to track and plan how to win more clients into our company has boosted the growth of our organization. We are able to reach out and engage our clients at the right time using their contact information in our database.
The support team of Adobe Campaign is always very effective. We get responses on time when we have inquiries. They have been very supportive in giving our marketing teams updates on new trends and techniques of working with this platform effectively. Learning programs are well updated and given to our team members effectively.
Score 8 out of 10
Vetted Review
Verified User
Collaborating with several people and incorporating several programs. We are able to create, coordinate and deliver all in one location.
  • Collaboration
  • Creativity
  • Cross-Channel Marketing
  • Customer Database
  • More Options
Adobe Campaign is great for marketing because it serves as a central place for all marketing things. We can email, text, and schedule social posts from the platform and do not have to pay for several platforms.
I give a 8, because I am not sure of the use and haven't used the support for Adobe Campaign. I was trained well and haven't had any issues to have to use the Adobe support team just yet.
Score 6 out of 10
Vetted Review
Verified User
Adobe Campaign is used across various departments in our company, but it is heavily used by our strategic partnership, marketing solutions, and digital content team. Our company uses Adobe Campaign to help create marketing tools for our clients. We also use it for automation of marketing campaigns and increasing customer loyalty.
  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
Score 8 out of 10
Vetted Review
Verified User
This is being used primarily by the marketing teams to plan their email campaigns and promotional offers. Apart from Marketing teams, it is also being used by the Product team, Design team, and growth engineers who help with the above email campaigns and promotional offers. It's a very extensive tool to manage these campaigns and offers good analytics and insights for their optimization too.
  • Email campaign.
  • Offer/promotional pages.
  • Targeting and user segmentation for campaigns.
  • Supporting other channels such as in-app, whatsapp, etc.
  • Live user cohort analysis
  • Web-hook based campaigns.
It is well suited for any large organization to support their email/SMS/push notification campaigns. It's a very stable tool and can be integrated with your database. Also, if you use other products from Adobe Suite, this will be a very powerful add-on. But it's not well suited for a small startup or if you need extensive integrations of various channels, their analytics, etc.
Overall, the support has been fine. They have large teams so the pre-sales, sales, and post-sales support will be all different people. That can sometimes be a problem as you might not be able to have the same rapport with everyone. But yeah, apart from that, we didn't face any issues.
Score 9 out of 10
Vetted Review
Verified User
Adobe Campaign is a very powerful tool to leverage the company's internal and external campaigns. Makes it much easier to edit content and manage shipping on a large scale. Personalization and centralization of marketing according to demand. Easy accessibility and high availability are also important points. Very dynamic and interactive application with well-qualified support.
  • Impressive data analytics
  • Ease of use and customization
  • Centralized flow management
  • It has an interactivity that helps a lot
  • Limited number of designs
  • A little deficient integration with other applications
  • As we depend on users for certain assessments, it is sometimes difficult to reach a conclusion
To give a boost to the internal and external marketing of companies it works very well. It helps a lot in the relationship with people and customers. It allows you to reach a large number of destinations very easily. Generates reports that maximize decision-making power over respective campaigns and products. The flows are better organized when using this resource.
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Score 7 out of 10
Vetted Review
Verified User
Adobe Campaign is a perfect solution to manage all the parts in a project which relate with the interaction with potential customers and already clients. I used the platform a lot in the past year and the ease to use makes it perfect for a vast audience and needs. The fact that it gives you the possibility of so many tools integrated in one, well organised platform, it’s ideal.
  • Newsletter.
  • Distribution.
  • Mass marketing.
  • Simplification of workflows creation.
  • Remove some redundant functions.
  • Simplification of newsletter pages creation.
It would be perfect to organise a mass market campaign, but totally wrong for managing single interactions with the customers. Still, one of the good thing is the possibility to customise the platform to your needs, even if in the last versions became basically not possible (for what I know).
Yes, you can interact with Adobe, also it depends a lot in your level of partnership with them in which kind of support you can expect. But in general the platform have a huge userbase which makes the life easier, but unfortunately when you have for instance to prepare for a certification there is no real preparation except yours, yes, you could follow their courses, but they are too much time consuming and the concept of hours listening to someone explaining you step by step what to do it’s a little outdated.
Score 4 out of 10
Vetted Review
Verified User
I am a coder on the Infrastructure team and we are integrating ACC for the first time and we find the support team to be very helpful. The Client Console has infinite functionality and with that comes a bit of a learning curve but there is training and documentation provided from Adobe that can assist with any questions you may have.
  • Online forums with answered questions for the community
  • Client relationships and assistance
  • Email tracking
  • Online documentation BEFORE license purchasing
  • Speed of response to forum questions
  • Clarity in the documentation: some phrases are used interchangeably.
If you need to track user behavior, which honestly everyone should want to do in order to deliver customized responses, campaigns, and feedback, this is the right tool for you.
May 25, 2021

Adobe Campaign

Score 10 out of 10
Vetted Review
Verified User
Being a part of the marketing and sales department, it's a very hectic task to keep track of follow-up with my suspects and prospects. On a frequent basis I have to send customized mails, SMS and other promotional offers to various accounts. This has been simplified with the use of Adobe Campaign which is a very good tool for marketing to send emails and other promotional material to multiple users.
  • customized information to customer
  • Gathering of customer behaviour online
  • automation of email, social, offline marketing
  • UI can be more friendly by using dashboards
  • Price is very high
  • Support and updates
It is very well suited for entire lifecycle of customer starting from gaining customer behaviour to convert then into customer and after purchase communicating with them regarding future launches or any other promotional activities. It helps in providing a 360-degree view of the customer starting from the prospect phase to the customer phase. It helps in providing relevant information to customers rather than providing irrelevant ones.
Support is excellent throughout the product lifecycle. We get regular updates and any issue can be addressed via sending mail or calling a toll-free customer support number which is available 24*7 days. While implementing the team was very helpful. They taught us how to operate the software and maintain it.
Score 8 out of 10
Vetted Review
Verified User
We use Adobe Campaign across the Digital Marketing team, with Paid Search, Email Marketing, SEO, and Social Media. Campaign helps the teams to communicate effectively and coordinate aspects of campaigns like ad copy, emails, and keywords to focus on. Campaign also provides features that integrate with AEM personalization, which allows us to tailor the message for the specific customer we are targeting.
  • Integrates well with AEM and third party apps
  • Excels at personalization
  • Helps coordinate all aspects of a campaign
  • The UI can at times be difficult to navigate
  • There is a strong preference (obviously) for other Adobe products. Better integration with other tools
  • Not as many research-oriented opportunities
Adobe Campaign excels in coordinating integrated marketing campaigns that utilize 3 or more channels. It can be used for singular channel campaigns, but that's not where its full abilities lie. In addition, organizations that use campaign would benefit from using other Adobe products, as it integrates best with them.
Support is heavily dependent on the contract you have with Adobe. At the most basic level, Adobe provides online learning and tutorials that any organization is able to use. These self-service modules are very helpful, and can help answer more 'platform 101' type questions. On the other end of the spectrum is Adobe managed services, which is essentially more dedicated and deeper support.
Vince Vanderford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Adobe Campaign is one of the most stable and cost-effective services when working with online marketing oriented operations, so that sending newsletters to your company's subscribers takes much less time than it would take regularly, with highly scalable segmentation tools, and with many campaign design tools.
  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Working with CMS tools would be of great benefit, due to the enormous facilities that are achieved with adobe campaign after its integrations with services such as WordPress, which allows us to expand our website in a way that better retains customer contact information, from any section of the site. If you are going to work with entirely personalized campaigns Adobe Campaign offers many different modalities, which is excellent depending on the type of customer or target we are trying to reach, and thus ensure better results for the development of our marketing. Depending on whether it is a website with constant activity or not, the marketing operations we execute are varied, so we can work on the basis of different marketing goals based on our current traffic level, so that the targeting functions are more accurate.
There is a good evaluation from our side towards the support experience we have obtained from Adobe Campaign, which presents a highly skilled support team in most of the marketing development functions within the platform, or at least enough to provide extensive solutions.
Score 7 out of 10
Vetted Review
Verified User
Adobe Campaign is used by the 4 business units of the Global enterprise I worked for. It is the official marketing automation tool across the business used to send out email and SMS communications to its prospects, customers and stakeholders. It is also used as the platform backend for online website forms. The business problem it solves is that when it was rolled-out, the company's direction was to unify the 4 business units into a single marketing automation platform. The goal was to have a unified view of the prospect or customer so it will be easy for us to acquire net new business leads, and convert those leads into a closed/won sale. For existing customers, the goal was more efficient cross-sell and upsell.
  • Big transactional data (eCommerce Transactions)
  • Data segmentation and aggregation
  • Third-party data enrichment
  • B2B enterprise nurture marketing with long sales cycles (6 months - 18 months)
  • Artificial intellgence
  • User Interface
Adobe Campaign is well suited for:
1.) Sending email marketing communications to big email lists (over a million records).
2.) Businesses with short sales cycle - 3 months or less. Businesses that are fast moving and transactional in nature. Examples of companies which may benefit from this platform are financial services, consumer businesses; pure eCommerce websites with direct online sales of fast moving goods and repeat buys.
3.) If you would like to activate email, SMS, direct mail campaign as well as social media like Facebook, Twitter and LinkedIn in one marketing automation platform.
4.) If you have a specialist Adobe Campaign developer/technical resource as an average/ non-technical marketing manager, [they] may struggle to maximise all its features as some programming is needed for data related activities; setting up API connections and building of templatised automated workflow journeys.

Less appropriate:
1.) Longer B2B sales cycle - if it takes more than 6-18 months for a lead to convert into a sale as its lead nurture capabilities where you build content tracks and streams are harder to setup
2.) If you'd like to track your prospect or customer behaviour through cookies on your website. It's not straightforward to setup.
3.) If you like to keep changing your email templates (as the AC email is sometimes not easily rendered on Microsoft Outlook and other email platforms)
I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support.

A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
Score 8 out of 10
Vetted Review
Verified User
Adobe Campaign (ACS) is used by the "digital marketing group" to handle multiple clients to use as a marketing automation tool to handle multiple scenarios/ Use cases.
It help[s] teams to leverage customer to run transactional email and use multiple communication channels like email, SMS, etc. It also helps to run welcome email campaigns for multiple brands and to run promotional campaign[s] [...] occasionally.
  • HTML Support - Use of AEM
  • Automation - for Transactional Emails
  • Ease Integration with other adobe tools - Analytics
  • Less activities availability compare to ACC like JS activity is not available
  • HTML to text feature is not available
As a[n] Adobe tool, it is easy to integrate with other Adobe tools like AEM, Adobe Analytics, Adobe Target compare to other tools. Also, it is an effective marketing tool to manage campaigns for multiple markets for multiple brands at a time very easily and effectively.
Could be less appropriate for [the] small organization as the onboarding of [the] Adobe Campaign tool is [quite] expensive.
On-time support with any open ticket. Very nice experience with [the] Support team. Their vast knowledge on [the] tool help[s] teams [...] rectify any issue within [the] given time and achieve the customer/client timeline and run the [campaign] on-time [e]specially for any issue with occasional email campaigns.
Lisa Carter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It is an application that is perfect to have a marketing [tool], [that] [controls] and [manages] advertising campaigns to generate redirects in our favor. It has helped us to make important decisions before any new market scenario or opportunity. It is a little difficult to use completely at the beginning, but it is very effective in its functions.
  • What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
  • It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
  • It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.
  • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
  • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
  • Also, it is a bit complicated to adapt to using the application completely.
We recommend Adobe Campaign as it is suitable for advertising and marketing our product, or service to get more demand and customers. It is an excellent alternative to analyze those customers and perform actions that make them feel that we are perfect to fulfill their needs.
The customer service is quite fast. [Since] we have been using Adobe Campaign, we have only had a couple of errors when we tried to set it up for the first time and in no more than 24 hours, they were able to solve it remotely and efficiently.
Score 8 out of 10
Vetted Review
Verified User
[Adobe Campaign] is being used by our Marketing team to target the prospect leads that may be interested in our products. [Adobe Campaign] is a good tool for Marketing Automation where you want to have customizations and get your marketing strategies implemented.
  • Email Designer
  • API
  • Reporting
  • Administration
  • UI
If you want to start with Marketing Automation for your Organization, Adobe Campaigns is one of the best tools in place to have all your Marketing strategies implemented and integrating with other systems
One of the best support services that I ever had is from Adobe. The team is so well trained on the tool and give good recommendations to solve our issues or requirement.
Score 9 out of 10
Vetted Review
Verified User
We use this software across our organization at all verticals for different purposes. We use Adobe Campaign on a daily basis for executing campaigns and channel marketing.

We use it for
  • Creating workflows
  • Email marketing
  • Data management
  • Email marketing
  • Easy creation of workflows
  • Data management of customers
  • Also manages cloud services, which is a plus
  • A little slow
  • Crashes often
  • Problem with sound reproduction
Great when it comes to email marketing. Campaign creation and execution is a bliss with this software.
  • Marketing automation
  • Social media marketing
  • Communication ability is great
  • Advanced features and reliable functionalities
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