Adobe Campaign Reviews

For a large scale company like us it is more recommended to use Adobe Campaign as it is most useful to grow our business in an exponential way. For other small industry it is not suitable as it is a bit costly solution for them and Adobe Campaign might not be suitable for them.

For people who are looking for a solid service to implement marketing campaigns and grow their sales Adobe Campaign is the best opportunity to acquire, it has an excellent price for its service, offers a great guarantee and above all it works great for any organization. Its system is very easy to use and in a few days people adapt to its operation, it is a very strategic tool to implement in a business because in a very short time you can appreciate the constant increase in income, which makes it a completely profitable service.

Adobe Campaign is well suited for large companies that have massive email marketing needs and need to manage tens of thousands of users, especially if they need to sync those settings with other master person IDs. It is useful for companies that need to send dynamic/personalized emails and need complex workflows for managing their email campaigns. It is less appropriate if you need a very simple and streamlined tool.

Adobe Campaign was very well suited for setting up and launching our initial cross platform social and email campaigns. It was great across various social platforms from an initial setup perspective. The upkeep was slightly harder as we had to update our contact lists and manage across various platforms on an ongoing basis. The initial launch was much easier than it's ongoing operation and that is why we elected a different platform after about 1.5 years of use.

Adobe Campaign is not a program for beginners, but it is well suited to launch a wide variety of multi-faceted, multi-channel, highly targeted email campaigns successfully. It also works incredibly effectively for social media and other digital marketing professionals as a social media management system. A smaller company may not find this the most suited program for them.

It's great for marketing campaigns (especially because you can take notes and everyone can be on the same page every step of the way!) It's not so great if your team is REALLY big and everyone needs to be trained!

Adobe Campaign is an excellent marketing automation tool. It allows making for omni-channel, customized, and automated management campaigns.

It is a perfect tool for creating elegant, personalized and adaptive emails in multiple ways, whether for creative and coding actions internally or working with partners and agencies.

We create campaigns that we can share for training purposes. I teach multiple classes a week, and this enables me to have a visual platform. We make campaigns that we send to clients in emails so they can operate more efficiently.

1) I find it best for communications via email, SMS, Direct Mail, and Push Notifications.
2) I find it best for Offer Management, providing various offers to customers.
3) Design of campaigns within certain Plans and programs.
4) The monitoring of Adobe Campaign is also possible via Dashboard.
5) It supports multilingual webforms. You can design a single web form to be displayed in multiple languages.

Adobe Campaign is one of the best tools out there for complicated workflows and segmentation. It is excellent for big businesses that regularly deal with customers and get information from them.

Adobe Campaign is a powerful tool for any agency that needs to manage several parallel advertising campaigns. It connects the advertised products with the right set of potential customers and allows direct contact with them. It is quite a complex piece of software, so it will not be exactly suited for companies that do not plan and execute complex multi-channel campaigns.

ACS is particularly useful in scenarios where the marketers are in control of creating and executing marketing emails using default features. Not suitable for custom implementations which requires a lot of scripting. Federated data access is not supported.

It is very well suited for email delivery and tracking within an organization that also helps to pass spam filters to ensure emails get delivered. It is less appropriate to users who have limited knowledge with respect to this software and therefore it has a steep learning curve which can be solved by providing tutorials.

We use it mainly as an email component; we have automated it to send all correspondence outside our departments. It drives a great incentive in all the respective email channels. Adobe Campaign is used as a cluster promoter and is extremely useful; it is an excellent tool.

This tool is well suited if you want something that is easy to implement, train employees on and great analytics for your campaigns. If you're looking for something cheap to only send emails then this might not be the best bet. The implementation team is awesome so don't be scared to take the jump!

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.

It's great when you need to use a multi-dimensional orientation to create segments based on virtually any customer profile variable. Use these Adobe Campaign audiences in multi-channel, multi-step programs, or share them with other Adobe Experience Cloud solutions.

It is one of the best software for triggering marketing campaigns or notifications. For those who want to be assured of reaching their targets is an excellent choice. It has tools for creating campaigns and tools for dealing with statistics, ensuring you know which campaigns were most read or most clicked.

Adobe campaign can support some very complicated workflows. It does well with data processing and can integrate (with the correct amount of support) to many other data systems. End-users have a lot of difficulty with the platform. Understanding errors and why they happen is a challenge.

If you interact with customers, or potential customers, this is a great way to manage that. There are loads of options for customising the communications you have with them, and to divide different customers or potentials/leads into separate categories for followup. As all new software, it takes some time to use it well enough and get the most out of it.

I particularly like the fact that it is cloud-based, making implementation a streamlined process. I think it is quite expensive if you have a small or medium-sized business, which could be a hindrance.

Adobe Campaign is very appropriate when you have projects with public institutions since we can put the entire City Council in lists and send them information automatically. In very small projects, it is not very useful.

The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end. They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform.

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).