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Filter 266 vetted Adobe Campaign reviews and ratings
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December 04, 2020
Adobe [Campaign] is widely used by the marketing department within our organization to create marketing channels and designing campaigns through combining web, mail and mobile to transform every customer journey into a unique experience
- Customizing content on different channels
- User-friendly workflow editor
- Designing own dashboards as a marketer
- Communicating with customers in a personal way
- To use Adobe Campaign the user requires to have strong technical marketing skills
October 15, 2020
Powerful software, we currently use Adobe software for various working methods, such as edits, and ad tracking scans across multiple channels. We can enjoy many software benefits like sending private messages, setting preferences for users, and controling all our marketing campaigns and advertising. It's very excellent to identify customers and enable and improve our reports. Adobe Campaign is an excellent development software. Efficient optimized software interface solutions always provide great flexibility, many benefits, and advantages.
- The software is extremely great in the automation for marketing services. We are getting excellent results with Adobe software, with it we can have many benefits.
- We have many options with the software. We can take full control of our marketing campaigns to boost them.
- The data model provides us with many advantages compared to other competitors in the market today.
- In the beginning, we had some problems. We faced many bugs and this made us very worried.
- Support is very difficult. Customer service takes a long time to attend to you. It takes hours or days to respond to our complaints and solve problems that occur.
- We need to have experience with the product or study. It's hard so that we can use the software.
December 18, 2020
Used by one department, Adobe Campaign helps in carrying out email campaigns and other similar operations. Adobe Campaign helps us keep our marketing campaigns going without having to do a lot of manual labor, saving hours, which allows employees to be more productive. It is a little complicated but it definitely leaves other mail merge or campaign platforms behind.
- HTML support
- Mail campaigns
- Automation of marketing services
- Customer service could be better
- Confusing UI at first, takes time to understand
- Price is a little higher for small businesses
November 18, 2020
It helps us to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. Very user-friendly app. Easy to manage entire lifecycle on a single product. Easy to manage campaigns, resources, customer data and analytics. It helps to improve productivity and efficiency leads to reduction of cost and time management.
- Easy to automate the entire lifecycle.
- Manage data and do analytics.
- Different sort of reports.
October 09, 2020
Adobe Campaign is being used as a marketing software to automate much of our marketing efforts and ensure consistency in our messaging cross-channel, including SMS, email, social media, etc. This tool helps us to improve the effectiveness of our marketing efforts by focusing on what works and remaining consistent. Most of our organization uses this software as we are almost all typically involved in our client's marketing process in some way.
- Increase efficiency
- Save money
- Improve consistency
- Market easier
- Email marketing automated funnels.
- List management (email and SMS).
- Templates could be better.
- Interface could use some improvements.
October 07, 2020
A great tool for aligning all of our marketing efforts through email, push notifications, SMS marketing, etc. By managing these campaigns all in one place we are able to make sure that all of our messaging is aligned. We use this across our whole organization though it is definitely concentrated in our sales and marketing team to complete marketing and sales materials.It solves the problem of keeping track of all of our different marketing efforts through different platforms.
- Email notifications
- Push notifications
- SMS marketing
- Automated marketing
- Convenient email marketing
- Slow as a whole
- Interface takes some learning
- Expensive
Being a part of the marketing and sales department, it's a very hectic task to keep track of follow-up with my suspects and prospects. On a frequent basis I have to send customized mails, SMS and other promotional offers to various accounts. This has been simplified with the use of Adobe Campaign which is a very good tool for marketing to send emails and other promotional material to multiple users.
- customized information to customer
- Gathering of customer behaviour online
- automation of email, social, offline marketing
- UI can be more friendly by using dashboards
- Price is very high
- Support and updates
It controls marketing or advertising campaigns to identify customers and allow direct communication, so we are efficient between departments and customers worldwide.
- Used to work, edit and track ads on channels.
- You can use it to send private messages with your preferences and needs.
- Helps create operational reports to track campaign impact and find solutions.
- Customer support has to be faster.
- Tutorial with simple language, as it becomes difficult to use without prior knowledge of the software.
- The software has many bugs.
June 19, 2020
Adobe Campaign is used in our organisation to automate the email and social campaign. It is mostly used by the Salesforce team to increase the sales of the company. It helps us to grow and build trust among the customers which indirectly helps us to a profitable business throughout.
- Strong customer focus.
- Best service.
- Ease to use.
- Needs improvement on deployment technique.
- Costly solution.
- Integration can be made more smooth.
March 16, 2020
This product is being used by the whole company to implement and automate emails for our clients, this tool has allowed us to obtain gratifying improvements in the company since we can accelerate the sales and its data analysis function allows us to know more and more about our clients. I conclude that this tool has been very profitable for us and the productivity that we have obtained to make the sales grow has allowed us to obtain a great income flow.
- Adobe Campaign is a completely personalized service, allowing its users to send email messages to customers with high flexibility to the situation at hand in order to boost sales.
- This tool is perfect for analyzing each client and understanding their needs or requirements, in order to satisfy them more and create solid relationships with them.
- The experience that this service provides to any marketing specialist when working with this software, allows it to have a wide efficiency and comfort.
- Their campaign automation system is very good, because in a very short time you can see the increase in sales in the organizations.
- Its availability in mobile devices is perfect so that your users can access the service at all times and have information about everything that happens in each implemented campaign.
- The service has several templates with very good designs to design the campaigns.
- Adobe Campaign needs to make some updates to its system and especially to its interface, as it has an old look.
- Their support is very slow when it comes to solving problems.
March 01, 2020
Adobe Campaign is used by several major departments in our organization. Our Digital department uses it frequently and it is our main email marketing tool. It addresses the needs of effectively managing thousands of users and storing master profile IDs of our users and audience. It also is useful for gathering sign ups from our website.
- Dynamic content - allows for customizing emails
- Powerful workflows - allows for segmentation and other complex queries
- Managing tens of thousands of users
- Steep learning curve
- Duplication of user profiles has been a problem
- The new creative design editor has some quirks
We utilized Adobe Campaign in order to enhance our launch and enhance our online presence and marketing efforts. Our primary objective was to create a more personal relationship with our potential filmmakers. We wanted to use multiple channels in order to convert our marketing budget in the most effective way possible and understand the impact with the analytics platform.
- Ability to leverage multiple marketing channels
- Great analytics platform to see impact/conversion
- Ability to automate social / mobile campaigns
- Timing and scheduling functions leave room for improvement
- Onboarding function is time consuming
- Cross platform campaigns are difficult to set up
February 17, 2020
It is used by the Marketing department (about 700 hundred people within). It was tested primarily as a cross channel marketing tool, and the department used it for 6 months as a trial run to see if it met our needs compared to the programs we have used for years.
- The email marketing functionalities are amazing, in particular being able to send dynamic content along with AI-driven emails.
- The segmentation feature assists with audience analytics, segmentation, and profiles specific to customers as well as data connectors.
- The time it takes to set up the program is both a blessing and a curse. It's amazing that it can be so customized, but in the beginning set aside a lot of time for the initial set-up.
- Occasionally when working with the same (amazing) live/realtime data, it can begin to slow down the program, as well as during the start-up of it.
I work for a small nonprofit organization and we used it company-wide. The program undoubtedly helped in running our marketing campaigns across various types of devices. (E-mail, SMS, and even gold old fashioned snail mail)
- Email, Push and SMS - Communication
- Drag and drop feature
- Difficult to grasp, in my opinion
- Heavy customization was required in order for it to work for our needs!
December 02, 2019
From the interface, I can access from our dashboard where we have the possibility to process the information of our contacts and can segment them according to different criteria such as lead score, demographic profile, sales stages, and behavior.
The main advantage of this is the fact of having specific data about our leads such as how many times they have visited our website or what are the email campaigns they have opened. It allows us to give them more personalized service and with that, increase the possibilities of making a sale.
- Clear and easy to use and understand interface.
- Adobe environment that provides response at all times.
- We offer a multi-channel experience to our customers.
- The cost per acquisition model is fair and profitable.
- Coverage and new advertising spaces are increased.
- You don't pay for clicks (CPC) or impressions (CPM).
- It allows to attract new customers and have a high impact.
- It is complicated for companies or brands with little margin on the sale.
- We must monitor the spaces that are approved, as some may be of little interest to the brand.
- In some cases, it is not possible to control ad impressions, since it depends on the affiliate and the traffic it has.
November 27, 2019
We bought this tool to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift. We also used this tool to measure when customers receive our invoices, open them, and pay them.
- We love Adobe Campaign and how we are able to track multiple CRM activities, like real-time campaigns, targeted campaigns, and handling our email marketing.
- Automating our campaigns has increased our sales and has given us a better understanding of our clients.
- It provides the possibility to create any type of campaign, from simple to complex.
- To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.
- There's no easy way to roll back changes.
- Customer Support can be somewhat suspect at times, but their implementation team was helpful.
October 10, 2019
Adobe Campaign is used for the whole organization. It is mainly used for targeting customers via different communication channels, converting them to buyers, sending welcome emails, real-time offers, and multiple other functionalities.
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
- Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language.
- Survey forms and storage of responses, as well as triggering different workflows based on survey response.
- Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call.
- It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined.
- You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.
- Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time.
- The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day.
- You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode.
- Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.
December 11, 2019
Adobe Campaign is used across the whole organization. Adobe Campaign is used to target customers through various communication channels. It can be used for B2B and B2C.
- There is so much room for customization and the features are endless.
- Great Segmentation.
- Costly.
- It requires someone to manage it full time.
August 03, 2019
We are active users of Adobe Marketing Cloud since 2016. Adobe makes it easy for us to uniformly brand our content across different marketing channel. This way, we do not need to waste time by updating the brand identity in several places when a client requests an update.
We use Adobe Campaign to target, optimize, and evaluate marketing campaigns on behalf of our clients.
The platform allows us to create and execute complex marketing campaigns across several channels where advanced targeting put the right message in front of the most engaged audience. Our designers quickly produce stunning web content working directly in both the Marketing or Creative Cloud.
- Landing pages creation tool gives the finished pages a polished, professional look.
- Branding possibilities across all modules.
- Fair pricing considered the feature set.
- Direct integration with other platforms.
- Not exactly an easy suite of products to master.
- Adobe often renames products (confusing).
- Slow onboarding process.
July 28, 2019
I am using Adobe campaign to implement a digital marketing platform for our customers primarily in North America. It is used for both B2B and B2C Email messaging.
- User friendly and clean UI in line with other experience cloud applications.
- Email designer is cool and was a much awaited feature.
- Out of box integration with AEM and Marketing/Analytics cloud.
- Drag and drop campaign workflow build.
- RDBMS at the backend.
- More support for JavaScript and JSON, capabilities to invoke external APIs.
- The product needs to be more robust to support heavy workloads.
- Give more control to the developer to address caching issues when extending custom resources.
- Ability to extend delivery logs and make reporting more robust with inbuilt dashboards.
- Add more workflow activities.
August 08, 2019
Adobe Campaign has given us the best tools so that we can keep in touch with each one, personally, with our clients. It has facilitated all CRM campaigns and our marketing department has felt good when using Adobe Campaign. It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller.
- We permanently receive all software updates, so we are up to date.
- We were able to efficiently integrate AEM integration as content creation.
- The possibility of creating in many steps many campaigns on many platforms.
- Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost.
- The program sometimes becomes complex and requires, of course, technical experience.
November 22, 2019
We are using Adobe Campaign to help email marketing, segmentation and to be able to see the whole customer journey. It's currently only being used by our paid media department. This solution helps us manage email marketing across multiple channels and report our success on them. Adobe said it best - "See the whole customer journey on a single screen".
- Great for easily managing email marketing.
- Personalize emails to make them better converting.
- Reporting on how well campaigns are progressing.
- Moving from another platform can be a bit complicated.
- It can be a bit complex if you only need to send emails, as it has lots of bells and whistles.
- There are cheaper solutions, but they aren't as good.
July 29, 2019
It is used by our company to implement one of our clients email marketing programs.
- Campaign allows you to be very granular in workflows.
- Ability to use programming and database selection right in the workflow and message components
- Persistent delivery landing pages is helpful and unique
- Mac client!
- The ability to be so granular and customizable can be a hinderance to new users
- We've run into some minor issues with using external data, but it is really a unique issue to our specific use case
November 18, 2019
We've improved email marketing with personalized and contextually relevant messages for our customers. We use the
native email capabilities in Adobe Campaign along with other marketing channels. With more complete data, we can offer better email personalization and improve automation, deliveries and email reporting.
- It is a tool for marketing that can be integrated into all channels.
- Data obtained online and offline combined in a data mart.
- It works from a centralized profile with the information of a client.
- The most precise segmentation capabilities are exploited.
- Personalized, contextual and content-rich campaigns are created to maximize the fidelity and value of the life cycle of my clients.
- Provides personalized, individual communications.
- Offers that are automatically adapted to the behavior of a customer are sent.
- Offers contextual personalized content that drives conversion.
- Obtaining automated workflows with repositioning on all channels becomes a slow process.
- Real-time knowledge of the results and the attribution of them are complicated to interpret.
October 31, 2019
Adobe Campaign has enabled our business to begin a journey down the road to true cross-channel marketing. We had to graduate from single-touch email campaigns to a more sophisticated marketing approach to remain competitive, and the Adobe marketing tool has been key. Very flexible (at the cost of up-front development).
- Intuitive and user-friendly interface
- Customizing forms and static pages, and storing form responses
- Best pricing on the market.
- Performance is kinda slow, the program always seems heavy.
- Putting packages into production requires high authorization.
Adobe Campaign Scorecard Summary
Feature Scorecard Summary
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Adobe Campaign Integrations
Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
Adobe Campaign Competitors
Adobe Campaign Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |