Effectively promotes all products through strategic marketing campaigns
July 16, 2024

Effectively promotes all products through strategic marketing campaigns

Almaz Khakimov | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

The highlight is that so much comes along with it, and improvements stream out with new features all the time. So well made that we can't wait to see what's next. They make it easy to understand because the intelligent design is based on data that makes it easier for our teams to work in harmony with processes. Keep the ball moving with ease and stay on track with workflow automation. Leverage Adobe Marketo Engage's strength in digital marketing to set up automated email campaigns, engage in better online conversations with potential buyers, and sell a lot more. Easily see how well your online advertising is working.

Pros

  • Adobe Marketo Engage allows for adaptable emails and templates, real-time updates, and content customization based on recipient profiles.
  • Adobe's customer service is excellent, with SLAs in place and prompt, helpful responses.
  • Adobe Marketo Engage is designed to work with CRM systems, enhancing customer data management and workflow.

Cons

  • Low use rate due to limited design themes.
  • Training required for users to understand.
  • UI is broken, causing unpleasant user experience.
  • Quick database access.
  • Reaches many people with one-to-many engagements.
  • Easy CRM integration with Salesforce.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

It is very easy to use and is an important tool for businesses. It may not work if you don't have an excellent marketing reputation and a large list but Adobe Marketo Engage has increased our efficiency because now we can easily create and manage our emails. It has many versatile feasures as well and I highly recommend it.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
8.8
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
9.0
Calendaring
9
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.5
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8

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