Adobe Marketo is an absolute must for any organization
December 18, 2024

Adobe Marketo is an absolute must for any organization

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

Marketo is used for a variety of reasons at our organization. It’s absolutely vital for our marketing team to have a reliable automation source like Marketo. Mainly for email campaigns, but the use cases go beyond that. It also helps our sales team and marketing team stay more aligned with the ability to all use the same platform.

Pros

  • Data management when it comes to tracking campaigns
  • Email campaign management
  • Automation simplicity

Cons

  • More streamlined processes
  • Efficiency across departments
  • Intertwined cross-functional collaboration
  • Customer Service
  • Lead Management
Each team handles a different area of Marketo, but directly on my team we manage customer service and lead management. Recently we have been using Marketo to drive growth in markets that are newly desirable. Overall Adobe Marketo lets me and my team achieve all that needs to be done across the organization.
10,000 to 25,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Recently we activated a customer feedback campaign through Marketo for the first time, rather than going the manual route. We were able to actually track and analyze the results, so we will continue to do so for all review campaigns moving forward. It also allows for us to activate drip campaigns.

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
8
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
8.5
Lead nurturing automation
10
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
9
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
8.7
Dashboards
9
Standard reports
10
Custom reports
7
8.3
API
9
Role-based workflow & approvals
9
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
7

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