Gainsight CS - The Vision for your customer
Use Cases and Deployment Scope
We use Gainsight CS to track our accounts overall health in terms of business growth, contact, certification. It helps us in tracking various tasks given for our accounts and automated those gainsight. For example, accounts who are at churn risk, we get automated alerts in the form of CTA and we can prioritize those accordingly. As a salesperson it's extremely important to get a dashboard to have a bird's eye view of your accounts and do a quick health check and prepare the action plan based on those information. Gainsight CS make this happen for me - I can have a glance at what I need to take care of on an urgent basis and plan my day. I can create a custom CTA as per my own requirement. This also applicable for roles with people management who can pull reports for the entire team on a similar matrix and set the agenda of the week or month. Auto logging calls, meetings and emails are another important aspect of CRM hygiene. Gainsight CS allows us to do these menial tasks automatically and keep tracking our work.
Pros
- Dashboard view of all the accounts
- CTA - reminders for tasks which are automatics as well as manual
- Call, meeting and email logging
Cons
- Outlook integration could be better as within Outlook we do not get much insight of the account. While contacting a contact from Outlook, it will be great if the Outlook -Gainsight CS tool can show certain important information, like any pending CTAs, the latest billing amount, and pending certifications, etc. This will improve the communications and make it more aligned with the company and account perspectives.
- Limitations of report creation are user level - As a user I can not create report as per my wish on my set of accounts. Only the admin user has access to that, and also it's very intuitive compared to Salesforce.
- Dashboard customization - as a user I have very much limited options to put in my dashboard. It's all about CTA all the time.
Return on Investment
- The timeline features - tracking interactions in a log manner is the greatest impact compared to vanilla Salesforce.
- Dashboard View - As good as the timeline features, getting everyone in one view really helps in planning.
- CTA - Task automation helps a lot as it is part of the dashboard. We can make sure by focusing on the most critical task at hand.
Usability
Alternatives Considered
Salesforce Lightning Platform
Other Software Used
Microsoft Teams, Microsoft 365, Salesforce Lightning Platform











