Adobe Marketo Engage Review
March 19, 2025

Adobe Marketo Engage Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

In our organization, we use Adobe Marketo Engage for Marketing database, audience segmentation, email journey orchestration, lead acquisition

Pros

  • Forms and Landing Page creation
  • Customer journey flow orchestration

Cons

  • Journey canvas and flexibility of journey creation
  • Processing speed in high volume database environment
  • Set lead limit while running Smart Campaign for efficiency
  • Fast go-to-market with easy production
  • Customer insights from centralized activity log
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
Adobe Marketo Engage facilitates our organization's goals to: Increase awareness, engagement, driving lead scoring for sales conversation readiness

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

I think I am likely to recommend Adobe Marketo Engage to a colleague for Email and Landing Page for acquisition and nurturing, flow orchestration

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
6
Landing pages
8
A/B testing
5
Mobile optimization
6
Email deliverability reporting
6
List management
8
Triggered drip sequences
7
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
6
Event/webinar marketing
7
Social sharing and campaigns
6
Dashboards
6
Standard reports
6
Custom reports
6
API
6
Role-based workflow & approvals
7
Customizability
6
Integration with Salesforce.com
7

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