YAY Adobe Marketo Engage
March 18, 2025

YAY Adobe Marketo Engage

Lauren McCue | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

In my organization, I use Adobe Marketo Engage for Personalizing emails/sms

Pros

  • In my experience, Adobe Marketo Engage does Enhancing our email flow well

Cons

  • I think there is room for improvement in Adobe Marketo Engage because, in my opinion, there are easier ways to learn how to use Adobe Marketo Engage for business
  • The impact of Adobe Marketo Engage on our overall business objectives is more personalized emails
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

No

I think I am likely to recommend Adobe Marketo Engage to a colleague because Adobe Marketo Engage has enhanced how we personalize to our consumers

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Comments

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