Item: Adobe Marketo Engage
Rating: 10
Author: Dácio Appolinario

Use Cases and Deployment Scope

Adobe Marketo Engage is our main platform to nurture leads and engage them. We have a large basis and with Marketo it's possible to use a large variety of segmentation, and triggers and also, personalize forms and LP to provide us with the data we really need and use.

Pros and Cons

Nurture Campaigns
Batch Emails
Triggers and Segmentation

Design Studio

Using Marketo to Support Sales Goals

Product Launches
Customer Service
Lead Management

Our main goal is to inform and invite leads to our events, so they can learn about our products and then look after buying them.

Alternatives Considered

HubSpot Marketing Hub

Both have the same automation principles, but Marketo seems (and is) much wider and broader. There wasn't a thing I wanted to do and Marketo didn't have the solution or tools for it.

Number of Contacts (List Size)

250,000 to 1 million

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

Marketo is well built and largely used in big corporations. With Marketo pieces of training and academy, it's possible to train employees and collaborators. With the certifications, it's possible to check the knowledge of the tool/software.
I don't think there are scenarios where the tool wouldn't be useful.

Adobe Marketo Engage is amazing!

Modules Used

Overall Satisfaction with Adobe Marketo Engage