Email experience with Adobe Marketo Engage
March 27, 2025

Email experience with Adobe Marketo Engage

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

We primarily use Marketo Engage for Email and Marketing Automation.

Pros

  • Email
  • Progressive Forms
  • Automation

Cons

  • Duplicate Merging
  • Reporting
  • Increased employee efficiency
  • Provided Lead Scoring Opportunity
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
  • Other
Increase new product sales, accelerate lead routing and alert notifications to SDR team, and drive revenue with existing customers.
We previously used Pardot so our ability to use more dynamic and smart list building has been a game changer to our marketing efforts.
100,000 to 250,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

6sense, ON24
I feel like Adobe hasn't invested in the Marketo technology up until more recently. The good thing is it looks as if this is changing with some additional functionality with company web capabilities recently presented.

Adobe Marketo Engage Feature Ratings

6.1
WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
5
A/B testing
5
Mobile optimization
8
Email deliverability reporting
4
List management
7
Triggered drip sequences
7
6.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
5
2.0
Calendaring
2
Event/webinar marketing
2
2.0
Social sharing and campaigns
2
5.0
Dashboards
5
Standard reports
5
Custom reports
5
4.3
API
5
Role-based workflow & approvals
3
Customizability
3
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5

Comments

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