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Salesforce Marketing Cloud

Salesforce Marketing Cloud
Formerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.


What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

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Recent Reviews
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Popular Features

View all 27 features
  • A/B testing (140)
  • Email deliverability reporting (120)
  • Dynamic content (141)
  • List management (117)

Reviewer Pros & Cons

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Account Engagement


per month



per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,250 per month per installation
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Product Demos

Pardot Engagement Studio: How-to Demo


How to Use Pardot Salesforce Engage


Pardot Demo: A Pardot Introduction for Beginners


Pardot Marketing Automation Demo


Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo


Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a marketing platform that helps companies of all sizes get to know their customers through unified profiles, personalize offers across any channel with AI, and build lasting relationships that drive business growth. Marketing Cloud provides data that is actionable, personalization that scales, and marketing that is connected.

Salesforce Marketing Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

Salesforce Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll

Frequently Asked Questions

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Salesforce Marketing Cloud starts at $1250.

Adobe Marketo Engage, HubSpot Marketing Hub, and Act-On Software are common alternatives for Salesforce Marketing Cloud.

Reviewers rate Integration with highest, with a score of 8.6.

The most common users of Salesforce Marketing Cloud are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 317)
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Score 7 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud as part of our CRM solution. We use it to write marketing automation scenarios to automatize and optimize sending emails, messages, etc., to customers. This alleviates the need to execute that process manually and provides much better performance/ROI over time.
  • Write scenarios for send emails/messages.
  • Integration with Salesforce Service Cloud.
  • The audience builder tool facilitates the creation of marketing segments.
  • Most documentation is in English (almost no Japanese documentation).
  • License cost pricey compared to similar products.
  • Need to be used in conjunction with other Salesforce products to be really efficient.
Salesforce Marketing Cloud is a perfect fit (almost a must-go) if your organization uses salesforce/service cloud as part of its CRM solution and needs to automate the email/message-sending process based on user segments and behavior. On the other hand, if you are a small business with a limited budget for your CRM software and a customer database that is not so big and does not require full marketing automation, I would not recommend Salesforce Marketing Cloud.
Score 6 out of 10
Vetted Review
Verified User
This tool is a godsend for the marketers. Easy to use and allows to expand the reach of target client and people. It helps in growing business with bringing in potential clients and maintain the database for their requirements. This Product is amazing in every aspect as it gives an edge to build more business and helps in marketing through various mediums like emails, apps, webs etc.
  • Digital Advertising across all medias
  • Account engagement with help of email campaigns, Messages etc.
  • Collects data from different sources helping in visualization and analysis as required
  • Data Management with personalization or segmentation as required
  • First thing come to mind is cost as it is not affordable for everyone
  • Not everyone can use it easily so I would say it can be created with little less complexity. Creating customization is a little difficult.
  • Not mobile friendly which is a must need in today's world
  • Sometimes integration with other platforms can be challenging depends on the complexity in nature.
Salesforce Marketing Cloud is well suited for integrating multiple set of data bringing in all the information together to make a well informed decision on the other hand the cost implication puts it out of the coverage from lower medium to small companies which can be a potential target customers. Although the platform is little complex but it certainly solves the problem of integrating information about client data, revenue, etc at one place.
Score 8 out of 10
Vetted Review
Verified User
We leverage Salesforce Marketing Cloud, previous Pardot, as the marketing extension of our existing CRM. We are a Salesforce shop and we initially pass our leads to Salesforce Marketing Cloud for the first step in the SQL process. It is a valuable tool for collecting and aggregating leads, qualifying them, segmenting users into groups, and optionally targeting them with content.
  • Automation Tool/Journey Builder
  • Support and Documentation
  • Managing Leads and Outreach Initiatives
  • Outdated UI/UX
  • Tiered Pricing/Hidden Fees
  • Complex Legacy System that Requires Heightened Levels of Onboarding and Training
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Score 8 out of 10
Vetted Review
Verified User
Marketing communications on multiple channels as well as creating journeys for funnels. The main use is email marketing but we are continuing to leverage the platform tools to create multi channel programs for our products and solutions. Marketing insights are gained via Einstein and the suite of AI capabilities on our contacts and our content.
  • Email marketing
  • Journey creation
  • Reporting
  • Data extension creation
  • Simplify audience building
  • Dynamic lists
It’s not very user friendly and requires support from multiple teams to pull things together. Often coding and scripting are needed to do things one might assume is already built in or that the platform is capable of. Seems like there are many opportunities for growth or improvement in order to make this a ten.
Score 9 out of 10
Vetted Review
Verified User
To create journeys, set up mailers, integrate the modals & push notifications for all our CRM related marketing content. These are done with the help of the different segmentations & preferences based on our customer data. The two main tabs being used by our CRM team is the "Content creation" and "Journeys Building". Aside from this we also used this platform for various other features, such as monitoring our tiered promotions for our VIP customers.
  • The building of the entire customer journey
  • The segmentations based on customer preferences
  • Creation of marketing mailers, push notification & other content.
  • It could be a bit more user friendly
  • The switching between different tabs, sometimes lags the system causing us to have to reload the entire application
  • The content sometimes didn't save correctly, even after it was correctly edited and renamed.
As previously mentioned, I personally find Salesforce Marketing Cloud to be very well equipped with all the resources that we need to use as part of the CRM team. The fact that it offers all these features under one application if commendable. Once you create the mailer content, it was a piece of cake to build the journey based on your preference & select the target audience. Once that was done, it was just a case of duplicating the scenario/journeys and customizing it according to your set targets.
March 01, 2024

Scalable and Robust

Yassir Sahnoun | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
My client uses Salesforce Marketing Cloud. We use it mainly for email campaigns and tracking customer engagement. It's been a game-changer in how we personalize content for our audiences and has taken the guesswork out of which strategies are actually working. The real win has been in breaking down customer data silos, giving us a clearer picture of our marketing impact. It's a hefty tool with a lot to offer, and while it took a bit to get the hang of it, it's become invaluable for my client.
  • Personalization
  • Customer journey mapping (b2c)
  • Integrated analytics
  • Learning curve (takes forever to get comfortable with, especially for a contractor/freelancer like myself)
  • Addons drive up the cost, making it harder to ask the client to add certain integrations or uses
It’s great for large scale email marketing and sending, as well as data driven b2c businesses like my client’s. However, if you’re a small business with fewer needs and tools that you need to integrate, I’d recommend against it due to complexity and high cost.
Score 7 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud helps us manage our multiple millions of contacts that we email daily, hourly, weekly through journeys. The drag and drop email builder helps us build emails quickly, and the contact manager helps us keep our data organized. We rely heavily on Einstein send time optimization to help ensure emails reach our consumers when they will be most likely to be read.
  • Offers flexibility with organizing the space
  • Easy email design - drag and drop editors
  • Maintains a large inventory of data
  • Setting up journeys to be automated
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
To fully utilize Salesforce Marketing Cloud, you need a full team of IT engineers, SQL writers, email designers that know HTML, and customer experience strategists. A small team may be able to use it for the basics and do it well; but anything complicated requires a lot of technical knowledge.
I do appreciate the Salesforce Trailhead that makes learning how to use the tool fun and interactive - so learning how to use it feels more approachable.
Salesforce Marketing Cloud is best used when you already are invested in Salesforce products - CRM and CDP. IF you want a basic email sending tool, this is not for you. If you have many complex use cases, Salesforce Marketing Cloud is what you need!
Score 5 out of 10
Vetted Review
Verified User
Email and marketing, drip campaigns, engagement with prospects and leads, sales can see how prospects interact with us, etc. Salesforce is invaluable to our organization for opportunity and pipeline management.
  • Email Campaigns.
  • Scoring Leads.
  • Prospect Engagement.
  • Flexibility in system.
  • Reports
  • Customization
It's challenging to set up and requires a lot of backend Salesforce knowledge and experience. It suits any company selling B2B or B2C, email marketing, looking for sales intel, monitoring prospect interactions, campaign reporting, and effectiveness. Custom reports are not the best, so it has some limitations.
Score 8 out of 10
Vetted Review
Verified User
We publish marketing campaigns on behalf of various clients using Salesforce Marketing Cloud. It's a wonderful tool to use to capture all party data that is essential to our position. We also use it for email content, as well as multiple engagement opportunities. It's a one stop shop, basically, for our field.
  • Platform monitoring
  • Assists with revenue goals
  • Keeps us on the same page as our clients
  • Speed when loading
  • Slightly outdated interface
  • Support is sometimes slow
It is well suited for clients, as well as those who manage them, to get their data and information out on multiple platforms quickly and efficiently.
Score 9 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud predominately for sending mass communications to our databases including event information, newsletters etc. Uploading campaigns
  • Mass communication
  • Uploading campaigns
  • Tracking email delivery and open rates
  • Table feature in the emails - adjusting the sizes is difficult
You have more flexibility in email creation than in competitor sites (Mailchimp) being able to add tables, copy paste text boxes to ensure formatting is the same etc.
Pinch points are not being able to easily amend table row/columns sizes.
Score 10 out of 10
Vetted Review
Verified User
  • Data ingestion
  • Multichannel Journeys
  • Personalisation
  • Data Transformation
  • Complicated user interface
  • Detail of error reporting is poor
It is well suited to complex marketing journeys that need various actions to trigger the journeys.

It is a little too complicated for the simpler marketing actions where other platforms are easy to use the interface in a few steps where Marketing Cloud would be perhaps 10 or 11 steps just to make sure that everything is ready for a simple send
Score 3 out of 10
Vetted Review
Verified User
We used Salesforce Marketing Cloud because it offered a complete solution for Marketing. From journey building, to segmentation, to A B testing, to synchronizing our Salesforce CRM to Marketing Cloud as one central repository to manage all our constituents. We primarily used it to do mass email sends, with customizable template and many rich features.
  • mass emails
  • list segmentation
  • syncing of data between sales cloud and marketing cloud
  • reduction of features
  • simplified interface
  • a more user friendly way of building out processes
I think Salesforce Marketing Cloud is a very elaborate Marketing platform that does many marketing functions. It depends on the organization and what they do. If they do more than just mass emails and segmentation, such as journey building, social media engagement, and other marketing functions, then explore it but you either have to know every aspect of marketing, or be experienced enough, and I would even go to say that a certificate is required just to manage it all.
Score 10 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud to email prospects, applicants, and students. It is integrated with Salesforce. It allows us to send highly personalized messages to very particular audiences, based on data in Salesforce. We also utilize email journeys with conditional logic. It keeps track of whether the email messages were opened.
  • It can utilize conditional logic based on Salesforce data to segment the audiences.
  • Can create highly personalized email messages, merging in data from Salesforce.
  • It is very reliable.
  • There is a learning curve that requires time and training to master.
  • The user interface is not the most intuitive.
  • Very complex but also very powerful.
  • Requires a technical person to administer.
If the organization has multiple audiences and complex segmentation and requires a sophisticated tool and is willing to invest the time to learn the software, then Salesforce Marketing Cloud fits the bill. If the organization does not have a person with the technical acumen and time to learn the tool, then Salesforce Marketing Cloud may be less appropriate.
Score 8 out of 10
Vetted Review
Verified User
Salesforce Marketing Cloud is used to orchestrate marketing and eCommerce Campaigns in multi-channels such as Email, SMS and Ads. It addresses the need to connect with consumers in real-time and drives engagement and revenue increase because of personalization of attributes to connect with consumers.
  • Email journeys where you have multiple touch points to engagement with a consumer.
  • Email deliverability and Opt-in/Opt-Out management
  • Connection of data with other products such as a CDP or visualization BI tool for reporting
  • Usage of connecting data and the view ability of consumer attributes
  • Outbound real-time use case connections for more transactional use cases
  • The clunkiness of having to use data extensions and the data model between email and mobile
Salesforce Marketing Cloud is standard to set-up and use for more multi-channel use cases especially starting off. It does the basics well but, As your use cases get more complex and you would like a more easy to use UI it can struggle to use and feel clunky and hard to use at times. and data extensions need improvement to improve the use of the data model.
Score 9 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud to deploy our marketing and automated emails. Salesforce Marketing Cloud helps us with advanced personalization and segmentation. Automation Studio allows our business intelligence team to send marketing data that we can use in campaigns.
  • Personalization
  • Segmentation
  • Email Automation
  • Email Studio could use some innovation
  • Reporting could be more flexible
Salesforce Marketing Cloud is well suited for medium and large organizations to deploy marketing and automated emails. Salesforce Marketing Cloud is a great platform for multi-channel customer journeys. The integration with other Salesforce clouds make it a good fit to many organizations.
Score 7 out of 10
Vetted Review
Verified User
The main foundation is CRM, and the functions that surround it, be it the creating of landing pages, setting up email campaigns, and managing leads, are some of the benefits you get from using Salesforce Marketing Cloud. I have worked for companies that have used all of these features and some who only used the email marketing part.
  • CRM
  • Email marketing
  • Integration with other software
It depends on your marketing infrastructure - if your company uses this 100% so do you too for as long as you work there. It's less appropriate to be using something else when the marketing team is all in on Salesforce Marketing Cloud, but I wouldn't necessarily say this product is above others.
Score 8 out of 10
Vetted Review
Verified User
We use SFMC to send emails and push notifications to our customers. We use all the main products Marketing Cloud offers: Email Studio, Mobile Studio, Automation Studio, and Journey Builder. We also use Einstein's Predictive intelligence for product recommendations and analytics builder for reporting. For building emails, we use content builder, and we find it very easy to use the drag-and-drop function to build email templates.
  • SFMC has very good Journey builder functionality.
  • There some very good built in reports available.
  • Email studio has a lot of functionality for email personalization.
  • Automation studio is very hard to use. We need to create a Data extension with all required fields before we can run SQL. So it takes a lot of time.
  • Query Studio is much easier to use but it often gives an error while running the same SQL in Automation Studio works fine.
  • We were not able to set up SMS messages as SFMC is not supporting MMS which is a big problem.
Overall, I find SFMC to be a great tool. It's easy to navigate, and there's a helpful community of professionals available to assist with any issues. Trailhead is also a useful resource for beginners looking to learn more about Marketing Cloud. Also, there are so many great tools like Journey Builder and Email studio that help to personalize emails to each subscriber.
Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
This software directs your business and keeps every minute operating in your marketing direction. Marketing automation is hugely a hit to maximize your results with less bandwidth. It provides you with analytics to help aid in your upcoming marketing business and motives. This software does it all. It’s moderately user-friendly. You have to put effort into understanding its capabilities.
  • Marketing automation.
  • Analytical analysis results help drive future motives.
  • Personalization is super easy to do.
  • It is not learning you - you have to learn it.
  • More intuitive help would be great.
  • Social media friendly but could use some more guidelines.
Small business marketing and exposure. Huge sales coming up and the ability to market these to all the platforms you want it to. The ease of use. A helping hand and time saver for the one woman show!
Score 8 out of 10
Vetted Review
Verified User
We use it for lead routing, and then the management of those leads to drive sales in the other platforms. We have set up some campaigns to be able to tie this together with a mix of digital campaigns and in-person ones like events so that we can track the ROI on the activity.
  • Data management and structure.
  • Reporting of data logged.
  • Automations of reports.
  • Customisation without the need for admins.
  • Clean up of the filtering process in reports.
  • Make automations easier to manage.
If you have a large customer database and want to integrate with a platform that can talk between your CRM and the sales platform to track the profitability of actions, this platform works well. It is good in the sense that once something is updated in one location, it's updated everywhere.
Score 9 out of 10
Vetted Review
Verified User
We use it to create one off emails, automation process and triggered email we send to our Merchants. I find the tool very useful, self-explanatory, allowing me to achieve a lot with automation. The integration with Salesforce makes it even more useful for us as we use Salesforce as our CRM. So, being able to connect data to our emails that way is very handy. We also find support very responsive which is great when we have an immediate question.
  • Email automations.
  • Audience building.
  • Journey building.
  • Email template creations.
  • HTML modules integrations.
  • More contextual tooltips.
  • More reporting directly from emails.
It's great for creating email templates and HTML modules, setting up marketing automations, and AB testing. I find it very useful in creating a journey flow for automated or one-off emails. We can also use it to create task automation that would communicate with salesforce and create tasks for our reps.
Nicoline Tordrup Lage | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud for B2B marketing initiatives, meaning sending out personalized and automated emails, connecting Campaigns with Salesforce Sales Cloud, and following up on campaigns. I work for an agency, so I have numerous clients who use Salesforce Marketing Cloud, and the Lightning version certainly improved the look and feel of the program. The business problems that our clients usually address are everything from awareness campaigns for unknown prospects to more conversion-oriented campaigns for known prospects and upsells for current clients.
  • User friendly interface.
  • Connects well with Salesforce Sales Cloud.
  • User management and control works smoothly.
  • Automation rules works really well once you understand how to use it.
  • Dynamic content is not as user friendly as it could be.
  • Advanced reporting inside Marketing Cloud.
  • Better drag and drop functionality for landing pages.
Salesforce Marketing Cloud is very well suited for large organizations where they need a connector to an advanced sales tool like Salesforce Sales Cloud. It also works well for communicating with large groups of recipients with their engagement studio. This is a feature I like compared to some other softwares. However, the engagement studio could work on options for further segmentation.
Score 7 out of 10
Vetted Review
Verified User
We use SFMC primarily to store customer data for use in email sends and automation. As a data storage and email creation software, it serves its purpose quite well. However, it can often be slow and is quite difficult to use. The integration of ExactTarget (what SFMC used to be called before it was acquired by SalesForce) makes it so that it can be very difficult to use, with some things feeling arcane and lots of googling required.
  • Data Storage.
  • Email Sends.
  • Email Automations.
  • Email Personalisation.
  • Performance.
  • Ease of Use.
  • Navigation
Suited to: Email/Push/SMS sends and automating communication to a customer base. Along with more regular boutique email/push/SMS sends. It is not suited to Small businesses that send infrequently or do not require automated sends. There are better, cheaper alternatives that would be easier to use.
Score 10 out of 10
Vetted Review
Verified User
My organization is using Pardot to track website visitor behavior and score leads based on their engagement. Being integrated with Sales Cloud directly, it enables us to sync lead, and contact data bi-directionally between platforms. We are also leveraging B2B Marketing Analytics platform for reporting purposes as it provides more capabilities compared to default reporting capabilities of Sales Cloud.
  • Out-of-box lead scoring capability is great to start with lead scoring
  • Engagement components can surface prospect engagement data in Sales Cloud
  • Implementation is more straightforward compared to other Marketing Automation tools
  • Some automation capabilities are limited (for example: you cannot check if email A was delivered and trigger an automation)
  • New email and landing page builder capabilities need future enhancements
  • API capabilities need to be improved
The platform in general is easy-to-use and it doesn't require a deep understanding in Marketing Automation. A marketer with no background in Marketing Automation can learn the platform in 6-8 weeks with 2 hour training per week. Pardot handles lead management, scoring and visitor tracking easily. While out-of-box reporting capabilities in Pardot is not great, B2B Marketing Analytics can be used to join multiple datasets and prepare custom dashboards.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Pardot is the solution for all prospect management problems and for massive email marketing campaigns in general, I count on Partdot every day for multiplex uses ranging from simple campaign creation to complex lead management. I like Pardot because we are currently using Salesforce and using these two tools is like using only one because it is very easy to work with both.
  • Salesforce and Pardot are like a single tool, I think because of the excellent integration.
  • Simple interface
  • Ability to gradually increase new customers
  • Very few customization options
  • The reports are not the most detailed
I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice.
Juan Pablo De Sabato | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Salesforce Marketing Cloud Social Studio to interact with customers in social media. The Digital Marketing team also uses Salesforce Marketing Cloud social Studio as a post schedule and monitoring tool, as well as tracking different KPI's regarding brand reputation, benchamrking with other competitors, influencers performance, etc.
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
  • Better reports on the performance of agents in charge of customer interaction
  • Improve some instagram features, i.e., tags on stories, reels, etc.
Salesforce Marketing Cloud Social Studio is a very good option for publishing administration, following digital marketing campaings performance and results, social listening an monitoring your brand image in social media and other digital media. It has good features for engagement, but falls a little short for customer service. I'm surre it would work much better integrated with Salesforce as a CRM, but we use another CRM platform and it was not possible to integrate.
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