TrustRadius
ON24 is a webcasting, virtual events platform accessible from any device.https://dudodiprj2sv7.cloudfront.net/product-logos/oC/RM/O3Z6I5SJLXOR.JPEGON24Adequate but flawed platform.2018-07-02T14:22:01.947ZON24 is used for a prospect and customer-facing webinars, primarily for demand generation. It is also used for some customer success and training presentations.,Lead generation
Training,The platform is fairly easy to use. Creating a presentation is pretty templated and simple.
The multi-registration pages are pretty good. Letting prospects register for multiple webinars at once is easy.
The Q&A interface is solid. Easy for the prospect and easy for the presenters on the back end.,The interface where prospects watch presentations needs some serious work. The elements aren't responsive and you can't create different layouts for different screen sizes. For example, the content that fits a laptop will look pretty small and poorly designed on a large monitor.
The screen share/screen recording plugin is really glitchy. It's not compatible with Macs and some PCs that cannot even use it. Makes certain types of presentations a pain.
The email and landing page editors are really poor. I end up writing the HTML myself.,4,In the past, I have integrated with Marketo. It was very good. Program members can be automatically be registered for an event from a Marketo landing page and form. After the event, their attendee status syncs back. This took like 15 minutes to set up.
More recently, I tried integrating it with Pardot. It was a complex disaster and we eventually gave up. With that said, I believe a lot of the issues should be attributed to Pardot, not ON24.,6,It allowed us to rapidly deploy webinars. The "simu-live" recordings are great. We've been able to replicate one webinar again and again.
The poor presentation design presents the brand poorly in my view. It's not up to our design standards.
It's pretty easy to set up a presentation. This has reduced overhead and saved time.,WebEx Event CenterAustin SchmidtPoor platform2018-01-31T20:40:36.957ZON24 was our Webinar Platform, and we used it for the last three years.,Lead generation,In my opinion, their platform has declined and the leadership has taken their eye off the ball. It used to be a good platform and 3 years ago it was ahead of its time, but not anymore,Their tech stack in my opinion has declined. They need some help with ease of use, quality, and usability.,1,ON24 was not integrated with our CRM or marketing automation system.,5,Positive because we used ON24 to prove the concept over the last three years, and now we have moved to a platform that is less than 1/3 the cost, with better functionality.,,Salesforce Analytics Cloud, Sisense, TrelloDave BranchMy View2018-01-25T21:17:26.978ZAs the production manager, I produce webinars using On24. The program is easy for the presenters and producers to use. However, the quality of the platform is lacking. There are always technical issues.,Training,The polling feature works well
Loading slides and the storyboard are nice features to have
Analytics are great.,There are always technical issues
there should be a dial in number included at no extra cost.
The videos never play as they are supposed too.,4,Currently no other integration,5,We have a large number of members gaining valuable learning content through the On24 webinar platform,Arika Chioma EjimBest in-class webinar platform - we've never looked back!2018-01-25T20:27:00.410ZWe use ON24 in the marketing department to host webinars for prospects and clients. We feature thought leaders, new products, and current clients on our webinars to raise awareness about our brand, inform our audience about industry trends and launch new products. This allows us to nurture leads and build stronger relationships with our current customers.,Lead generation,The viewer console looks as great as it is useful. Our audience can engage with us in a very professional-looking, virtual setting.
The presenter console is incredibly easy to use, even for presenters who have never participated in a webinar before. It makes our set-up time much shorter and the experience for our guest panelists much better.
The integration with Marketo is very important for us. We couldn't live without it!,We'd love to see better functionality for 'talking heads' panel discussions. Right now it isn't very easy to switch between presenters who are speaking.
In order to do a dry-run of our webinars, we currently have to set up a second webcast event in ON24 and provide separate login information to our panelists, which can get confusing when it comes time for the real event.,10,The Marketo integration allows us to add new leads to our database directly from webinar registration. The engagement metrics provided by ON24 allow us to score our leads. The integration with Salesforce allows us to display responses to poll questions on the lead and contact detail pages, so that reps can use the information in their outreach.,10,We have used ON24 to generate new leads.
ON24 provides us an opportunity to engage with our current customers to gather feedback and provide them with insight into new product developments
With ON24, we have been able to reach a larger audience than with other platforms, where user experience and reliability issues deterred registrants from attending or staying engaged.,GoToWebinar and GoToMeetingVerified UserOur thoughts (a lot of the good and a little of the "bad") on ON242018-01-25T20:10:57.730ZWe utilize webinars for educational seminars for our clients, advisors, and for prospecting. It allows us to reach a large group of people while having the analytics for each of our webinars. It's used by sales, marketing, and client support departments. But I am the point of contact that runs all the webinars taking place.,Internal communications
Lead generation
Training,The analytics is an obvious advantage of using ON24 for both live viewers and on-demand viewers.
Salesforce integration saves users a lot of time that would otherwise be spent manually inputting data into Salesforce.
On-demand experience is almost identical to the live experience.
On24 has A LOT to it. There are several types of events it can run which allows us to get creative.,Missing functionality for us is that ON24 is NOT ideal for one-on-one prospecting demos. We thought going into it that our sales team could use it on a call with a prospect while being able to speak to them on the conference call, while going through a slidedeck, and being able to screenshare, all while having the conversation recorded. Turns out this is not the case.
The training was minimal. With a webinar "team" of one (aka me) at our company who is also responsible for a million other things outside of webinars, it would be nice to have a more in-depth training. I've watched several tutorials, read all the help pages, ON24 voice, etc. but we are barely able to scratch the surface with all the ON24 functionality because it does take time to learn and really understand. If I had a bigger team, I would love to dive deep and take advantage of all the awesome features/types of events/ etc.
Every single event that takes place, there is at least one person that has technical difficulties. Whether it's the sound, a delay in slides, or other glitches. Hard to know if this is user error or on ON24's end, but it seems it's a mix of both for us.,7,We're currently on our way to integrating with Salesforce. Eventually, we would like to integrate with Salesforce Marketing Cloud (marketing automation), so I can't speak too much to it.,7,We have absolutely increased engagement during our webinars with the ability to add the several widgets we have access to. We love that we can keep that engagement when someone watched the on-demand version of the webinar as well- the Q+A still works, they are still able to download the slidedeck, and so much more. This is invaluable for both current clients and prospects
As retirement plan and financial advisors our sales cycle is extremely long, and apathy is magnified in our industry (ESP. compared to SAAS companies). We would never expect to close a deal with just a webinar because the decision to hire us goes (and should go) far beyond what we can cover in webinar format, but the analytics that we receive allows our lead generation team to easily build conversations with prospects around the resources they clicked, how long they attended the event, questions they asked, etc. And our attendees are generally very impressed with the software capabilities (when they don't encounter technical difficulties ~2-5 people/100 attendees)
Per the last section of the last bullet, when viewers experience technical difficulties (slides won't load for them, audio stops, etc.) they get extremely frustrated. As mentioned before, this only happens to a handful of people for about every 100 attendees. They may not return and that may have lowered our credibility. For us, we were able to lower the number of people struggling by placing "Webinar Tech Tips" on the console using the Text widget (ie: push F5 to refresh your page if slides are delayed, make sure the audio is turned up on your computer, there is no call-in number, etc.),GoToWebinar, GoToMeeting, UberConference, WebEx Meetings and Join.meVerified User
Unspecified
ON24
143 Ratings
