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ON24

Score7.5 out of 10

695 Reviews and Ratings

What is ON24?

ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.

Media

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.
Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.
Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.
Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.
Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.
Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.

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Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.

Top Performing Features

  • Confidential attendee list

    Presenters, moderators, or admins can see a confidential list of attendees that is not visible to all attendees.

    Category average: 8.4

  • Participant roles & permissions

    Administrators can grant users different levels of access to conferences, as moderators, presenters, attendees, or participants. Permissions can be set for individual users, or based on user role/group.

    Category average: 8.4

  • Branding options

    Users can customize the look and feel of the application so that online events are branded (colors, company logo, etc.)

    Category average: 8.2

Areas for Improvement

  • Record meetings / events

    Meetings and webinars can be recorded for playback.

    Category average: 6.8

  • Email marketing

    Personalized email marketing to registered attendees, either within the software or through integrations

    Category average: 6.9

  • Integrates with social media

    Integrates with social media sites like Twitter and LinkedIn to promote meetings and webinars.

    Category average: 7.5

On24 is good for accessibility and inclusion

Use Cases and Deployment Scope

Accessibility is very important to the ADA office as well as training. We are always looking for ways to be more inclusive. ON24 is an accessible option for virtual webinars and training events. It's a great cloud-based platform for webcasting as well. I like that it is easy to personalize to each company's needs.

Pros

  • accessibility
  • inclusiveness
  • engagement
  • personalize

Cons

  • one-to-one attention
  • security

Return on Investment

  • ROI
  • scaled brand reach
  • community engagement
  • first-party data

Alternatives Considered

Zoom Events & Webinars, Microsoft Teams, Webex App and Blackboard Collaborate

Other Software Used

Salesforce CMS, Adobe Acrobat, Adobe Express, Adobe Captivate

Usability

Good end-user experience but not worth the hassle or the cost

Use Cases and Deployment Scope

We used ON24 for internal and external trainings. We wanted a webinar platform to host our external meetings for prospects and clients. We are a mid-size company that hosted multiple webinars per month during the height of COVID.

Pros

  • Attendee experience is great
  • Customization of the webinar experience
  • Integrations

Cons

  • Customer service is terrible. If you're hosting a webinar and having issues, good luck.
  • Contracts are rigid.
  • Everything is an upcharge.
  • Backend experience is confusing and overly complicated.

Return on Investment

  • Audience engagement was much higher but for the price it wasn't worth it

Great platform for webinar programs.

Use Cases and Deployment Scope

We use ON24 for delivering live / on-demand technical webinars. The program targets thousands of people around the globe with a main goal to educate and enable these people.

Pros

  • Easy to use for speakers
  • Engagement
  • Number of features for end users

Cons

  • Limited options to implement customizations
  • Limited options with content audincing and content library
  • Not the most modern UI

Return on Investment

  • Skill development
  • Knowledge development

Alternatives Considered

Bigtincan Readiness, Intellum and RainFocus

Other Software Used

Bigtincan Readiness, RainFocus, Intellum

ON24 = Game Changer!

Use Cases and Deployment Scope

We use ON24 for webinars throughout the year. We hold approx. 4-5 webinars per year for our members. We love the platform and would like to look into integrating it with our AMS. Once we have our new AMS in place, we will look to integrate with ON24. Platform is easy to use and looks very professional.

Pros

  • Platform is easy for Presenters to connect to and use
  • Creating a template is simple - love re-using
  • Its easy for the participants to connect
  • Love the eMail reminders

Cons

  • Changing the colors of the icons in elite
  • Unsure

Return on Investment

  • We are happier with the look/design of the webinar, much improved over the previous product
  • Members like it, familiar with the platform. Makes it easier on 'us'

Alternatives Considered

External User Manager for Microsoft Teams

Other Software Used

Microsoft Azure, Adobe Acrobat, Microsoft Advanced Threat Analytics (discontinued)

Usability

Were still new but like what we are seeing...

Use Cases and Deployment Scope

In our organization, we use ON24 for virtual events, webinars, and content hubs. It helps us efficiently reach large, targeted audiences, provide branded and interactive experiences such as polls and Q&A sessions. We are also able to integrate the platform with Hubspot in order to leverage its marketing automation tools to track leads and measure ROI. And...it provides a more 'elevated' user experience than most other platforms of its kind.

Pros

  • user experience
  • visual appeal
  • ability to increase the engagement level of those using the platform

Cons

  • there is a lot to learn as a new user - but that is to be expected

Return on Investment

  • we are still new and learning how to leverage the platform
  • i do wish the advanced analytics were included

Other Software Used

HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub