ON24

Score7.6 out of 10

693 Reviews and Ratings

What is ON24?

ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.

Categories & Use Cases

Media

Red Whale creates webinar series, Deep Dives, to engage General Practitioners.

SAP Concur takes its customer activation workshops virtual with ON24.

Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.

SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.

NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.

ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment. This resource page has on-demand webinars, help articles and ways to immediately enroll.

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Confidential attendee list
Presenters, moderators, or admins can see a confidential list of attendees that is not visible to all attendees.
Category average: 8.4
Branding options
Users can customize the look and feel of the application so that online events are branded (colors, company logo, etc.)
Category average: 8.3
Participant roles & permissions
Administrators can grant users different levels of access to conferences, as moderators, presenters, attendees, or participants. Permissions can be set for individual users, or based on user role/group.
Category average: 8.4

Event registration
Attendees can register in advance for upcoming online events (such as webinars).
Category average: 7.1
Email marketing
Personalized email marketing to registered attendees, either within the software or through integrations
Category average: 7
Integrates with social media
Integrates with social media sites like Twitter and LinkedIn to promote meetings and webinars.
Category average: 7.6

Amanda Parrish, CAPM, DTM View profile

Copywriter in Corporate at Adoptee Hub (1-10 employees employees)

Use Cases and Deployment Scope

Accessibility is very important to the ADA office as well as training. We are always looking for ways to be more inclusive. ON24 is an accessible option for virtual webinars and training events. It's a great cloud-based platform for webcasting as well. I like that it is easy to personalize to each company's needs.

Pros

accessibility
inclusiveness
engagement
personalize

Cons

one-to-one attention
security

Return on Investment

ROI
scaled brand reach
community engagement
first-party data

Alternatives Considered

Zoom Events & Webinars, Microsoft Teams, Webex App and Blackboard Collaborate

Other Software Used

Salesforce CMS, Adobe Acrobat, Adobe Express, Adobe Captivate

Usability

Verified User

Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

We used ON24 for internal and external trainings. We wanted a webinar platform to host our external meetings for prospects and clients. We are a mid-size company that hosted multiple webinars per month during the height of COVID.

Pros

Attendee experience is great
Customization of the webinar experience
Integrations

Cons

Customer service is terrible. If you're hosting a webinar and having issues, good luck.
Contracts are rigid.
Everything is an upcharge.
Backend experience is confusing and overly complicated.

Return on Investment

Audience engagement was much higher but for the price it wasn't worth it

Verified User

Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

We use ON24 to host webinars for business prospecting across our product portfolio and client training. Webinars are a key driver for new prospects for us.

Pros

Registration pages are easy to build and look clean
Console (audience view) offers many tools to use for presentations and to engage the audience
Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
Support team and responsive and helpful

Cons

UI is limited and it can be hard to find the button you are looking for
Without proper training, the studio view for presenters can be confusing
Technical integrations are more complicated to implement than previous webinar tools used in the past

Return on Investment

Unfortunately we only recently adopted ON24 so these are early observations and we are yet to pull hard numbers but we have seen a noticeable increase in registrants and participants
Our guest presenters have an easier time joining and using the tool
Far easier to use and setup webinars from a digital admin side

Alternatives Considered

GoTo Webinar, Webex Webinars, Zoom Events & Webinars and Microsoft Teams

Other Software Used

Adobe Marketo Engage, Knak, Smartsheet, Hootsuite, Canva, Google Ads, Meltwater, LinkedIn Marketing Solutions, Conductor, UTM.io, Jasper.ai, Salesforce CMS

Verified User

Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use ON24 as our webinar platform. The range it offers from live, on-demand to semi live. It is also used for internal training. The platform allows us to run our webinar-based campaigns focusing on the stages each customer is at. It serves as the foundation for delivering high-quality, interactive sessions whether for client education, lead generation, or thought leadership campaigns.

Pros

The customer engagement portal is amazing. What we are able to add from a content level is great. We are able to offer not only engagement but education to our audience.
The ability to integrate with other platforms. We use Salesforce and HubSpot and ON24 works well with these platforms allowing us to have a single view of webinar performance against campaign tracking.
My favourite is the ability to run different types of virtual events all within one platform. The lifecycle that we are able to get from all the events we can run within the platform as well is great.
The insights and data driven capabilities are amazing.

Cons

Would love improvement on the HTML design capabilities with the invite reminders.
Would also love to see more improvement on the webinar series designs on the landing pages that have these integrated. At the moment this is lacking.
We need to see more from a spec/size side when it comes to banners. These are hard to find.

Return on Investment

Increased engagement with customers and prospects.
Increased tracking and reporting capabilities.
Increased our content reach

Alternatives Considered

GoTo Webinar

Other Software Used

HubSpot Marketing Hub, monday CRM, Salesforce Marketing Cloud

Verified User

Program Manager (10,001+ employees employees)

Use Cases and Deployment Scope

We use ON24 for delivering live / on-demand technical webinars. The program targets thousands of people around the globe with a main goal to educate and enable these people.

Pros

Easy to use for speakers
Engagement
Number of features for end users

Cons

Limited options to implement customizations
Limited options with content audincing and content library
Not the most modern UI

Return on Investment

Skill development
Knowledge development

Alternatives Considered

Bigtincan Readiness, Intellum and RainFocus

Other Software Used

Bigtincan Readiness, RainFocus, Intellum

GoTo Webinar

Webex App

Zoom Events, duplicate

ON24

What is ON24?

Categories & Use Cases

Media

Key Features

Top Performing Features

Confidential attendee list

Branding options

Participant roles & permissions

Areas for Improvement

Event registration

Email marketing

Integrates with social media

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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