Adobe Marketo Engage Review
March 27, 2025

Adobe Marketo Engage Review

Brandon Schulte, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Adobe Marketo Engage

In our organization, We use Adobe Marketo Engage to attract, engage and build relationships with customers and prospects.

Pros

  • Customer lifecycle
  • Customization
  • Automation

Cons

  • I think there is room for improvement in Adobe Marketo Engage with Continued product development
  • Leverage other Adobe products in the content supply chain
  • Bring some of the AEP features down market to non-enterprise customers.
  • Once properly implemented the product allows our marketing team to do more and at better quality with the same number of resources
  • Personalization had driven pipeline and revenue in a positive direction
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

I think I am likely to recommend Adobe Marketo Engage to a colleague for B2B customer engagement

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
5
A/B testing
7
Mobile optimization
6
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
6
Event/webinar marketing
8
Social sharing and campaigns
3
Dashboards
4
Standard reports
8
Custom reports
5
API
10
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
3

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