A marketers pov
March 27, 2025

A marketers pov

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

We use it for out marketing automation with emails, events and nurture campaigns. It has helped us with seeing how marketable our database is, how our emails go and our lead process. We are able to see the performance, people performance and much more. We also use it for landing pages that are able to generate lead capture. It’s very flexible and dynamic .

Pros

  • Email camaigns
  • Nurture campaigns
  • Webinars

Cons

  • Landing pages are outdated, no drag and drop
  • Make it a bit more user friendly
  • Integrations sometimes don’t work
  • We use analytics to show roi
  • We can tell if our marketing messaging is working
  • Tracking a leads interesting miments
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We try for each senecio to be able to get them to our lead threshold score to pass Rosales. We normally nurture the leads that we get and the. Can successfully send them to our sales team when they are warm leads. We are also able to integrate with zoo info and sales can send over theirnleads
25,000 to 100,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

It’s very well suited for email campaigns, events, and nurture campaigns. We utilize their ability for form fills on our website and then sending them to the appropriate sales person. We also are able to show how marketable our database which is hug for us. The landing page section is very outdated and we do struggle to do landing page templates that look modern.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
8
Landing pages
2
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
7
8.0
Lead nurturing automation
9
Lead scoring and grading
6
Data quality management
9
10.0
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
8.3
Dashboards
7
Standard reports
8
Custom reports
10
8.5
API
9
Customizability
8

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