Improved reach and sustainable marketing
August 25, 2025

Improved reach and sustainable marketing

Ravi Khanna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Sales Insight
  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

I truly appreciate the ease of use in Adobe Marketo Engage, especially during the setup with social media accounts. The software effectively helps us reach new audiences and enhance brand awareness through its data bifurcation tools. It is concise, enabling us to attract more customers, and overall, it significantly boosts our business. It helps us in targeting a certain audience segment and demographic that are not easily achievable in traditional marketing softwares and tools. It is extremely detailed in choosing its target audience that helps us in the acquisition of a lot of new customers and ultimately leading to large business profits.

Pros

  • Social media marketing
  • Market engagement
  • Template management
  • Detailed targeting
  • Profitability quotient

Cons

  • More templates
  • Improved dashboard
  • ROI has largely been positive owing to consistent returns.
  • Lead Management
  • Prospecting / New Business
Achievement of new leads by converting prospective audience is highly paramount for us. This enables us to scale significantly in new markets. The detailed marketing reports of overall performance helps in addressing lacunae in the process that further enhances our reach and hence, improving the sales target achievement in less amount of time.
25,000 to 100,000
Both

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

I use Adobe Marketo Engage to reach new audience segments, enhancing brand awareness and image while increasing business through effective social media marketing. The readymade templates are of great use as they not only helps in reducing time but also enables to set the expectations right for the audience to know our business concisely.

Adobe Marketo Engage Feature Ratings

8.6
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
Not Rated
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
8
Lead segmentation and distribution
Not Rated
8.0
Calendaring
8
Event/webinar marketing
Not Rated
9.0
Social sharing and campaigns
9
9.7
Dashboards
9
Standard reports
10
Custom reports
10
9.5
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
9

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