Absolutely essential product to enhance my teams sales process
August 25, 2025

Absolutely essential product to enhance my teams sales process

Gavynn Baldwin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

[...] partners with Adobe Marketo Engage as one of our two primary Marketing Automation Platforms. [...] and Adobe Marketo Engage connect seamlessly for Program creation, status updates, field mapping and event activity connections. When a [...] event concludes, any activity that an attendee participates in (such as asking a question or answering a poll) gets passed to their Lead's activity within Adobe Marketo Engage, which can then trigger an educated and automated follow up. Roughly half of [...]'s customers utilize Adobe Marketo Engage as part of their event/webinar follow up strategy, and it's a huge selling point for our team to have such a solid integration.

Pros

  • Global Form Submission works extremely well to be able to host a form on any web page and allow people to easily submit it. It can even remember if someone has filled out the form before and pre-load their information.
  • Programs keep members organized in terms of their participation, and syncs with Salesforce seamlessly, so marketers are able to keep sales teams up to date on the activities their prospects are participating in.
  • Field mapping to the Lead and/or Program Member object makes organizing information (without always overriding it) a breeze.
  • Email template creation with token customization is easy and intuitive.
  • Smart Campaigns and Flows make sure you're targeting the right people based on their interactions, then sending intelligent follow up emails to them (or changing the right data about them, like updating a Lead Score).

Cons

  • UI is pretty dated and sometimes difficult to navigate.
  • The update of logging in from the Adobe home page is cumbersome compared to when Adobe Marketo Engage had its own separate login page. Small thing, but I demo Adobe Marketo Engage multiple times per day, and am constantly being timed out of my logins and have to go through the whole process quite a few times most days.
  • Accessing a simple list of all people within a Adobe Marketo Engage instance takes too many steps. It should be simpler to just be able to look at everyone within your database.
  • The requirement that you have to reach out to Support to delete a custom field (of which there are far too few included) is cumbersome. A Super Admin should be able to do this without Support.
  • Roughly half of [...]'s customers utilize Adobe Marketo Engage as their MAP, so it's had a direct influence on our sales numbers, considering that B2B marketers are well within our ICP.
  • Some Adobe Marketo Engage customers have even invited us to conferences, like MOPSapalooza and Adobe Summit, where they introduced us to their network to talk about how seamless the integration between [...] and Adobe Marketo Engage truly is.
  • Product Launches
  • Other
Admittedly, [...] is a partner of Adobe Marketo Engage and it is one of our strongest integrations, but we are not directly a customer. However, roughly half of [...]'s customers are Adobe Marketo Engage customers, so having a good relationship is paramount to our business. During our product demonstrations, our prospects constantly comment on how useful [...] information is when passed over to Adobe Marketo Engage.
[...] is a partner of HubSpot, and we are mutual customers of each other. This may be because HubSpot is a [...] investor, but roughly half of [...]'s customers are Adobe Marketo Engage customers (the other half being HubSpot customers).
Less than 10,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage is an excellent tool for hosting registration forms and sending out tokenized emails based on a particular person's information within your database. For example, if someone attends an event or webinar and indicates that they'd like to learn more about your product, then Adobe Marketo Engage can easily trigger a specific email template to that person that will be personalized with tokens about them.

The pixel tracking that can be applied to any web page is also very helpful.

If you want to focus on a more 1:1 type of follow up with a Lead, then the automated emails are not going to be as useful.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
8.4
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Lead segmentation and distribution
8
6.5
Calendaring
7
Event/webinar marketing
6
8.0
Social sharing and campaigns
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.8
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Third-party software integrations
10

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