My review of Adobe Marketo Engage
August 12, 2025

My review of Adobe Marketo Engage

Eliel Yorobe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Adobe Marketo Engage

We are a marketing agency whose services were usually outsourced by our clients. These clients would have a Adobe Marketo Engage instance and they would provide us access. From here we would create email campaigns as well as the various assets (landing pages and emails) that would go along side the campaign. Many times the email that was created would include a CTA to a landing page with a form for led gen or for a campaign. Once the Leads submitted the form, they would sync into Salesforce. This was usually the handoff from our services to the in house sales team.

Pros

  • Email program
  • Landing Page Builder
  • Email Builder
  • Dynamic Content
  • Integration with other applications

Cons

  • Reporting
  • The learning curve for Adobe Marketo Engage is steep, so there is time needed for training members of the clients team wants to use or create something.
  • The form builder is easy to use, so adding Lead fields to acquire data can make things very efficient.
  • If following Adobe Marketo Engage's best practices, you can keep your instance and campaigns organized, which can allow for the tracking down of old campaigns.
  • Lead Management
For our clients we would typically have 3 use cases. One use case would be a lead generation form on one of their various websites. We would create a default program with various automations that would send an automated email and then route that lead to Salesforce upon the submission of a form.

We would also have a run of the mill campaign for a new or promoted product. This would usually be coupled with a landing page that would promote the product and a form that could be filled out to acquire more information and get in touch with sales.

The final use case would be to inform. This would include a monthly newsletter sent out the email list.

Adobe Marketo Engage did really well helping our clients achieve all 3 goals.
Pardot/Account Engagement/Salesforce Marketing Cloud is a close second to Adobe Marketo Engage. I have some experience in Hubspot, but I have not spent enough time in Hubspot to give it a fair shake.

I think Adobe Marketo Engage is great. I might be slightly biased because it is the platform I have spent the most time in, but I think Adobe Marketo Engage makes creating landing pages, emails, and campaigns fun - it is almost like it is gamified. I really enjoyed creating assets, seeing what was wrong when looking at it through a preview and then finding the solution.
25,000 to 100,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

I really enjoy building landing pages with HTML and looking at the syntax and adding in Marketo Editable Elements and Variables to that allow further customization. This allowed you to build a default landing page template and then you would custom this default landing page however you wanted. The same can be said for the email builder. It had very similar features to the landing page builder with its customization.

I think Adobe Marketo Engage's shortcomings came with the email builder and how it rendered across different email clients. I know that Salesforce Account Engagement may have Litmus built in, so that you can see how the email looks in a different client immediately. We found ourselves with Adobe Marketo Engage, having to create emails on different clients and send out test emails to troubleshoot.

I also think Adobe Marketo Engage's out of the box reporting is incomplete, or maybe it isn't as intuitive compared to Account Engagement or Hubspot. I felt like it was always missing something and the reporting never told the complete story of how a campaign functioned.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
8
Mobile optimization
2
Email deliverability reporting
5
List management
9
Triggered drip sequences
9
8.2
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
3
Automated sales alerts and tasks
10
Lead segmentation and distribution
10
8.0
Calendaring
7
Event/webinar marketing
9
7.0
Social sharing and campaigns
7
1.0
Dashboards
1
Standard reports
1
Custom reports
1
8.6
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
9

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