Escape "Excel Hell" -- Allocadia is Marketing Performance Management at its Finest
October 20, 2015

Escape "Excel Hell" -- Allocadia is Marketing Performance Management at its Finest

Joshua Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Marketing Budgeting,Investment Planning,Performance Management

Overall Satisfaction with Allocadia

Allocadia is a terrific way to track your existing budgets in a unified way; even for those companies who are not looking to or are not ready to begin tracking the return on their marketing investment. Allocadia's interface is simple, but its reporting engine is incredibly powerful. Allocadia unifies budgeting, planning, and actual spend tracking within an organization.
  • The Allocadia interface is simple to use and understand, which helps end user adoption.
  • Allocadia contains powerful analytic tools that easily display a visual representation of your data.
  • Allocadia is purpose built for marketers, and geared to easily track marketing performance.
  • I would like to see a greater focus on organizational roles via the ability to create user groups, and custom security groups in Allocadia.
  • I look forward to improvements on the approvals engine.
  • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Our firm very purposefully keeps up with several competing technologies so we can provide a wide, platform agnostic view of the marketplace. We partner with those companies that "wow" us. Allocadia is not a full blown MOPS software with Workflow, DAM, etc. Allocadia nails Marketing Performance Management--a pain point for most companies--by bringing the budgeting, planning, and tracking of marketing spend to an online, collaborative platform.
If you're looking to improve your company's ability to track marketing ROI, or begin tracking marketing ROI, then look no further. If your organization is not ready to begin tracking ROMI, Allocadia still provides an excellent unified budgeting and planning platform; their "Customer Success Team" will continually work with your organization to help you improve.