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Uptempo

Score7.3 out of 10

56 Reviews and Ratings

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What is Uptempo?

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

Categories & Use Cases

Media

Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.
Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes based on conversation rate and deal velocity data.
Screenshot of Uptempo's Marketing Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.
Screenshot of Uptempo's Investments interface tracks actuals and reconciles them with planned marketing spend to ensure teams stay within budgets.
Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload.
Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint.
Screenshot of Uptempo's Insights dashboards help marketers zero in on any budget dimension and investigate investments and ROI across teams, regions, channels, and time.

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Screenshot of Uptempo's Marketing & Campaign Planning interface, which provides full visibility and control over activity planning across teams and channels.

Reviews

What users are saying about Uptempo.
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Great Marketing Enhancer.

Cybele Cagalawan
Information Technology Manager in Information Technology at Cougars (51-200 employees employees)

Use Cases and Deployment Scope

Initially, we had many issues with marketing. However, having been in the market for five years now, I can confess that Uptempo has been of significant importance in our organization. It is a powerful and effective tool that ensures that our planning and marketing efforts are rewarded. We have grown.

Pros

  • Marketing Operations.
  • Planning Operations.
  • Budgeting Operations.

Cons

  • So far so good, Uptempo is working well in our organization.

Return on Investment

  • Cost-effective.
  • Ease of use.
  • Saves time.

Alternatives Considered

Brandgility and Broadridge Distributed Marketing Solution (Direxxis)

Other Software Used

Brandgility, Broadridge Distributed Marketing Solution (Direxxis)

Uptempo is the best!

Brian MbuguaView profile
Regional Business Operator in Information Technology at WRIGLEYS Business Products and Services (51-200 employees employees)

Use Cases and Deployment Scope

Branding has been made so easily in my organization. I have been able to do rebranding, which was the main issue. This tool's ease of use means it requires less training. The cost of deploying it is also efficient compared to its return on investment.

Pros

  • Rebranding
  • Marketing
  • Time tracking.

Cons

  • So far no issues, it is working well.

Return on Investment

  • ROI is well suited here.
  • Rebranding made easier.

Alternatives Considered

Wrike

Other Software Used

monday.com, Zoho Analytics

Sales, marketing, budget assessments and everything to be successful.

Incentivized
Ellen Caroline Murphy DixonView profile
Administrator in Finance and Accounting in Finance and Accounting at MD Financial Management | Gestion financière MD (1001-5000 employees employees)

Use Cases and Deployment Scope

It has been 4 years with Uptempo and business processes have improved their automation and efficiency by approximately 80%, we have better marketing campaigns with precise data processing that helps to have a fluid workflow. Uptempo has the ability to calculate the type of marketing campaign according to its scope in the industry, and thus, we can establish the budget and generally make changes to the campaign structure and adjust the processes as required by the business process.

Pros

  • It performs well in marketing campaign calculations.
  • It is easy to implement and use.
  • We can customize campaigns at the beginning and it also allows changes to be made when the marketing campaign is advanced.

Cons

  • I don't like having to put login credentials on the same device, I think it should have a method of recognizing the devices we usually use.

Most Important Features

  • Integration with Salesforce.
  • Integration with powerful tools like Oracle.
  • Understanding the budget, management and development of campaigns add more value to this software.

Return on Investment

  • Manage marketing campaign budgets with great accuracy.
  • Increase sales.
  • Correctly manage content.

Data analysis with uptempo helps you provide better results

Incentivized
Prateek Kapoor
Marketing Manager in Marketing at Mayarpo (501-1000 employees employees)

Use Cases and Deployment Scope

Uptempo helps us manage and plan our organizations marketing activities. It made us go from working manually to going 70% automated in 2 years It has an excellent performance and it also has provided us a complete solution to manage our marketing strategies as well. It provides accurate reports after analyzing all the data.

Pros

  • It helps in marketing management
  • Helped in automating the process
  • Easy to use

Cons

  • User interface can be done better
  • it requires me to login every time on the same device
  • It can get clumsy sometimes

Most Important Features

  • Marketing management
  • process automation
  • data analysis

Return on Investment

  • it helped us keep a track of our budget and made us aware where we our team was spending money
  • it made us more efficient
  • it helped us streamline our complete process

Alternatives Considered

Bynder

Uptemp "the marketing management tool"

Incentivized
Aman Yadav
Quality Manager in Marketing at Mayarpo (501-1000 employees employees)

Use Cases and Deployment Scope

Uptempo helps us to manage and track our expenses. Uptempo is a marketing management tool which has loads of features it helped us from managing our marketing to managing our assets and finances. It is automation tool so it helped us to decrease a lot of manual work. It helped in increasing our sales. Its a complete tool which helps us in planning and content management.

Pros

  • Finance management
  • it helped us in managing our marketing more efficiently
  • Easy reports
  • Content management

Cons

  • Customization is not easy with Uptempo
  • if your system closes then its not that easy to recover data in my experienc
  • its a bit slow if used extensively I've found

Most Important Features

  • streamlining marketing process
  • Process automation
  • Finance management
  • Content management

Return on Investment

  • it has helped us streamlining our marketing process
  • finance and content management
  • better efficiency in the whole process
  • Eased the work of marketing team

Alternatives Considered

Broadridge Distributed Marketing Solution (Direxxis)

Other Software Used

Google Workspace, Oracle Access Management, SAP Analytics Cloud

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