Marketing Resource Management Software

Best Marketing Resource Management Software include:

Adobe Campaign.

Marketing Resource Management Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Marketing Resource Management Software Overview

What is Marketing Resource Management Software?

Marketing Resource Management (MRM) Software assists with marketing operations or the more internal aspects of marketing management.

It consists of five main disciplines:
  • Strategic planning and financial management
  • Creative production management
  • Marketing fulfillment
  • Marketing performance management
  • Knowledge management

Marketing Resource Management Products

(1-25 of 37) Sorted by Most Reviews

Adobe Campaign
239 ratings
62 reviews
Top Rated
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
HCL Unica
52 ratings
16 reviews
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
17 ratings
11 reviews
Allocadia is a marketing resource management platform with marketing campaign analytics capability, from the company of the same name headquartered in Vancouver.
33 ratings
11 reviews
Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media ass…
Deltek TrafficLIVE
10 ratings
8 reviews
Deltek’s TrafficLIVE is a cloud-based agency management software solution. The vendor says that the solution provides unmatched visibility into an agency’s entire business; improves business processes and drives efficiency that sets an agency up for success and increased profitability. TrafficLIVE i…
20 ratings
8 reviews
Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.According to the vendor, Aprimo delivers the advantage with its innovative M…
Oracle Siebel Enterprise Marketing Suite (discontinued)
49 ratings
4 reviews
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of L…
Widen Collective
6 ratings
2 reviews
The Widen Collective is a cloud-based digital asset management platform designed to help marketers efficiently create, manage, distribute, and analyze all forms of marketing content. The vendor states the integrated suite of software applications will enable organizations to create impactful, measu…
Microsoft Dynamics 365 Marketing
27 ratings
2 reviews
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sal…
3 ratings
2 reviews
Frontify is brand management software in the cloud. The purpose of Frontify is to gather all essential brand tools in one place, such as style guides, UI patterns, media assets, etc., with the goal of making brand information more accessible and simplifying the life of everyone working with a brand.…
SAS Marketing Operations Management
12 ratings
1 reviews
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance …
3 ratings
1 reviews
Hive9 is a marketing analytics solution. According to the vendor, B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience, and measure w…
Admation is cloud based project management software that is designed to help brands, ad agencies and small design teams manage creative projects. Admation's four tightly integrated modules include: project management resource management approval workflow digital asset management (DAM). Key features…
Distribion is a marketing automation software solution offered by Distribion, Inc..
ID Manager
Dutch company Capital ID offers ID Manager, a marketing resource management (MRM) option.
Musqot Marketing Planner
Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing. According to the v…
Brandkit is digital asset management software that assembles the all of a user’s brand and marketing content in one place. This software is designed to help marketing teams move faster, save time and stay on brand. The vendor says they create a bespoke branded self-service web portal for each of the…
BLUE Software
BLUE Software acquired Kodak's Design2Launch, and it is now part of their suite of digital asset management, design, and artwork management suite.
Showcase Sales App
Showcase is a mobile sales enablement solution that can be used to upload, manage and share marketing and sales collateral. Users can also build their own product catalog and take orders online and offline.
North Plains Unify
North Plains Systems headquartered in Toronto offers Unify, for marketing resource management. Unify was acquired with Vyre in December 2012.
adZU is a marketing resource management solution from London-headquartered Code Worldwide.
8 ratings
0 reviews
BrandMaker is a fast-growing German company that is building it's US presence. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.
Elateral MSC
Elateral MSC is a brand asset management platform from UK company Elateral.
North Plains OnBrand
North Plains Systems in Toronto offers OnBrand, brand and digital asset management platform. OnBrand was acquired by North Plains with original developer Vyre in December 2012.
CampaignDrive by Pica9
CampaignDrive™ is a SaaS based local marketing automation solution for distributed brands. This solution is designed to help brands turn their valuable marketing assets into responsive templates that can be distributed to and versioned by local marketing partners. According to the vendor, CampaignDr…