Marketing Resource Management Software

TrustRadius Top Rated for 2024

Top Rated Products

(1-4 of 4)

1
MediaValet

MediaValet’s Digital Asset Management platform makes enterprise digital libraries accessible, discoverable, and shareable to the organization's entire ecosystem – globally.

2
Optimizely Content Marketing Platform

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

3
Acquia DAM (Widen)

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across…

4
Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

All Products

(1-25 of 66)

1
Acquia DAM (Widen)

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across…

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2
Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

3
Kantata PS Cloud

Kantata Cloud (formerly Mavenlink + Kimble) provides project management and collaboration software for small to mid-sized professional services companies. Features include resource management, project dependencies, time and expense tracking, file sharing, versatile user permissions,…

4
Aprimo

Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’…

5
MediaValet

MediaValet’s Digital Asset Management platform makes enterprise digital libraries accessible, discoverable, and shareable to the organization's entire ecosystem – globally.

6
Optimizely Content Marketing Platform

Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.

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7
Image Relay

Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.

8
Uptempo

Uptempo is marketing planning software used by enterprise marketing teams to centralize campaign and budget planning, track spending, predict and monitor performance, and pivot plans in real-time to enable marketing agility.

9
HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and…

10
Deltek TrafficLIVE

Deltek’s TrafficLIVE is a cloud-based agency management software solution. The vendor says that the solution provides unmatched visibility into an agency’s entire business; improves business processes and drives efficiency that sets an agency up for success and increased profitability.…

11
Frontify

Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines…

12
Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product…

13
Planful for Marketing

Planful for Marketing, formally known as Plannuh, consolidates strategic marketing and execution in one platform that houses goals, campaigns, budget, expenses, and performance metrics for better visibility, collaboration, and agility.

14
MARMIND

MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations,…

15
Marq

Marq, formerly Lucidpress, is a design & brand templating platform that enables users to create & share branded collateral. Marq offers consistency so brands can deliver its message more effectively wherever it goes. The vendor states over 5 million people use Lucidpress to create,…

16
Musqot Marketing Planner

Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing.…

17
Distribion

Distribion is a marketing automation software solution offered by Distribion, Inc..

18
BrandSpot

BrandSpot is a marketing resource and asset management platform, with three modules: Library, Studio, and Webshop. The Library allows users to:Organize, gather and manage brand assets such as images, PDF-files, brochures, multimedia files etc.Share, search, sort, filter, find and…

19
IntelligenceBank

IntelligenceBank is a software platform for digital asset management, brand management, and marketing operations. The solution helps marketers bridge the gap between marketing efficiency and compliance.

20
SAS 360 Plan

Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.

21
SAP Marketing Cloud

The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.

22
BrandingUI
0 reviews

BrandedUI is a marketing resource management solution from Santa Cruz Software, a branded portal for online customization so marketers can plan, execute, and distribute cross-media marketing collateral and campaigns globally.

23
ZeBrand
0 reviews

ZeBrand is used to build Brand Guidelines that bring together all the elements that support your brand including Brand Strategy, Visual Identity, and Messaging.

24
Branding Compass

Branding Compass is a web-based platform that gives automated, expert branding advice. It can be used to discover the best words, colors, fonts and visuals to describe a brand, and to complete a brand's identity with a professionally designed wordmark logo. Starting at $99, Branding…

25
Bramp
0 reviews

Bramp is a branding solution for startups and SME that enables founders to connect strategy, design and marketing, helping them to build a powerful brand, manage it long-term and leverage its equity for commercial success.

Learn More About Marketing Resource Management Software

What is Marketing Resource Management Software?


Marketing Resource Management (MRM) Software helps marketers manage their assets. It provides the capabilities to plan, budget, produce, and execute marketing programs and campaigns. It includes tools for managing content, digital brand assets, workflows, approval processes, and supports campaign tracking, analysis, and reporting. The software centralizes marketing assets, facilitating brand consistency across marketing and communication channels. It helps enhance team performance and shortens campaign time to market.


Marketing Resource Management Software Features


Most marketing resource management software will include the following capabilities:


  • Strategic Planning

  • Financial Management, Budgeting, Forecasting

  • Brand Management / Compliance

  • Digital Asset Management

  • Centralized Content Management Across Multiple Channels

  • Activity Planning

  • Marketing Calendar

  • Creative Production Management

  • Workflow Management and Approval Processes

  • Marketing Fulfillment

  • Marketing Performance Management, Analytics, ROI

  • Role-Based Custom Dashboards / Permission-Based Access



Marketing Resource Management Software Comparison


Consider the following when evaluating marketing resource management software:


  • Scope: Products offer a variety of features that may or may not be needed for your operation. Identify which functions are desirable. For example, a brand manager may be seeking software that supports robust analytics and reporting to help improve marketing strategies. Large companies with many marketing assets and large teams may look for software that makes sharing and collaboration easy.


  • Integration: What system integrations are required? CRM? CMS? Accounting? Do you already have a DAM (Digital Assets Management) system in place, or will that need to be part of your MRM software?


  • Access: Does the product offer mobile access? This feature permits marketers and their teams to collaborate and communicate on the go. It allows marketers to review campaign performance from anywhere. It also provides access to branded marketing assets from anywhere users have a strong internet connection. This can be critical for social media and other digital marketing professionals.



Pricing Information


Pricing is usually based upon the number of users, data storage requirements, and the features included. Entry-level options begin as low as $9/user/mo., rising to a minimum fee of $7,500 a month for some products. To support enterprise installations, vendors often request that you contact them so they can determine the best solution and provide a quote. Some vendors offer free trials.


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Frequently Asked Questions

What does marketing resource management software do?

Marketing resource management software gives marketers the tools to plan, budget, and execute marketing campaigns. It supports asset management, workflow management, analytics, and reporting.

What are the benefits of using marketing resource management software?

Key benefits of using marketing resource software include:

  • Brand Consistency: It helps centralize marketing assets, enabling brand consistency across marketing and communication channels
  • Cost Savings: It organizes and streamlines workflows and approvals. This fosters more effective collaboration amongst marketing and cross-functional team members. It helps launch campaigns more quickly. Campaign reporting helps marketing leaders identify better-performing initiatives and decide where to allocate marketing funds.
  • More Effective Marketing: Analytics and reporting help improve marketing strategies.


What are the best marketing resource management software products?

These are some of the more popular marketing resource management software products:


How much does marketing resource management software cost?

Pricing is based upon the number and range of features offered, the number of users, and data requirements. The cost can range from $9 a month per user to a minimum charge of over $7,000 a month. Obtaining a quote is recommended for enterprise solutions.