Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Marketing Resource Management Software
Best Marketing Resource Management Software
- Best Marketing Resource Management Software include: Oracle Siebel Enterprise Marketing Suite, Adobe Campaign, and HCL Unica.
- A complete list of Marketing Resource Management Software is available here.
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Marketing Resource Management Software Overview
What is Marketing Resource Management Software?Marketing Resource Management (MRM) Software assists with marketing operations or the more internal aspects of marketing management.
It consists of five main disciplines:
- Strategic planning and financial management
- Creative production management
- Marketing fulfillment
- Marketing performance management
- Knowledge management
Marketing Resource Management Products
Listings (1-25 of 35)
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Allocadia is a marketing resource management platform with marketing campaign analytics capability, from the company of the same name headquartered in Vancouver.
Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media ...
Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.According to the vendor, Aprimo delivers the advantage with its innovativ...
Deltek’s TrafficLIVE is a cloud-based agency management software solution. The vendor says that the solution provides unmatched visibility into an agency’s entire business; improves business processes and drives efficiency that sets an agency up for success and increased profitability. TrafficLIV...
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End o...
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
Frontify is brand management software in the cloud. The purpose of Frontify is to gather all essential brand tools in one place, such as style guides, UI patterns, media assets, etc., with the goal of making brand information more accessible and simplifying the life of everyone working with a bra...
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performan...
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, ...
Hive9 is a marketing analytics solution. According to the vendor, B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience, and measur...
Direxxis is a cross-channel campaign management marketing platform for wealth and asset managers, now owned and supported by Broadridge Financial Solutions headquartered in New York.
Admation is cloud based project management software that is designed to help brands, ad agencies and small design teams manage creative projects. Admation's four tightly integrated modules include: project management resource management approval workflow digital asset management (DAM). Key featu...
Distribion is a marketing automation software solution offered by Distribion, Inc..
Swedish company BrandSystems offers Marcom Manager, a marketing resource management (MRM) option.
The SAP Marketing Cloud (formerly the hybris Marketing Suite) is marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the SAP Commerce Cloud.
Dutch company Capital ID offers ID Manager, a marketing resource management (MRM) option.
Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing. According to th...
Showcase is a mobile sales enablement solution that can be used to upload, manage and share marketing and sales collateral. Users can also build their own product catalog and take orders online and offline.
Brandkit is digital asset management software that assembles the all of a user’s brand and marketing content in one place. This software is designed to help marketing teams move faster, save time and stay on brand. The vendor says they create a bespoke branded self-service web portal for each of ...
BLUE Software acquired Kodak's Design2Launch, and it is now part of their suite of digital asset management, design, and artwork management suite.
North Plains Systems headquartered in Toronto offers Unify, for marketing resource management. Unify was acquired with Vyre in December 2012.
adZU is a marketing resource management solution from London-headquartered Code Worldwide.
Infor Marketing Resource Management is based on technology acquired with Orbis Global, an MRM vendor and platform acquired by Infor in 2012.