Best Marketing Resource Management Software22Marketing resource management (MRM) is software assisting with marketing operations or the more internal aspects of marketing management. It consists of five main disciplines: strategic planning and financial management; creative production management; marketing fulfillment; marketing performance management; and knowledge management.Adobe Campaign1https://media.trustradius.com/product-logos/Tc/Qf/WLT1ZQW6D8MC-180x180.PNGHCL Unica2https://media.trustradius.com/vendor-logos/z0/so/OW6ZG3V2HUG9-180x180.JPEGAllocadia3https://media.trustradius.com/product-logos/7p/G7/DEH7T1C0QBIA-180x180.PNGPercolate4https://media.trustradius.com/product-logos/6O/ne/89ZDPN3CELAF-180x180.PNGDeltek TrafficLIVE5https://media.trustradius.com/vendor-logos/nw/ib/C836CS2HP3J0-180x180.JPEGAprimo6https://media.trustradius.com/product-logos/uG/Xi/0T7LEZZN6TOW-180x180.JPEGOracle Siebel Enterprise Marketing Suite7https://media.trustradius.com/vendor-logos/e7/6G/F3JK0T3RS775-180x180.PNGMarcomCentral8https://media.trustradius.com/product-logos/uI/h3/LM01FTLZ96KQ-180x180.JPEGFrontify9https://media.trustradius.com/product-logos/n8/De/WAFA98CVBNU7-180x180.PNGMicrosoft Dynamics 365 Marketing10https://media.trustradius.com/vendor-logos/tf/J4/RTX1AO2GSVNS-180x180.JPEGSAS Marketing Operations Management11https://media.trustradius.com/vendor-logos/1R/C2/78WM406O343V-180x180.JPEGHive912https://media.trustradius.com/product-logos/LE/uM/WEH7QJ0LCDJE-180x180.PNGAdmation13https://media.trustradius.com/product-logos/JG/ei/66SV186Q58WS-180x180.PNGBrandSystems Marcom Manager14https://media.trustradius.com/vendor-logos/1u/kB/TBQIB3DAPHEO-180x180.PNGID Manager15https://media.trustradius.com/vendor-logos/j0/oE/MVE35UGSTKLE-180x180.JPEGMusqot Marketing Planner16https://media.trustradius.com/product-logos/00/Qn/K8LMDR4AN1B7-180x180.PNGBrandkit17https://media.trustradius.com/product-logos/Yy/et/2DVB4UL4DLS3-180x180.PNGBLUE Software18https://media.trustradius.com/product-logos/XX/mK/1IRSZUAUQT7C-180x180.JPEGShowcase Sales App19https://media.trustradius.com/product-logos/nK/Ro/J8THNC63OIQH-180x180.PNGNorth Plains Unify20https://media.trustradius.com/vendor-logos/70/jU/OETD66CW9O2N-180x180.PNGadZU21https://media.trustradius.com/vendor-logos/BP/RM/29MF3UKLSITS-180x180.JPEGBrandMaker22https://media.trustradius.com/vendor-logos/KT/cb/6MLKDDDCE3IJ-180x180.PNGElateral MSC23https://media.trustradius.com/vendor-logos/e5/rj/2VWNXLHQBH3U-180x180.JPEGNorth Plains OnBrand24https://media.trustradius.com/vendor-logos/70/jU/OETD66CW9O2N-180x180.PNGBrandSpot25https://media.trustradius.com/product-logos/O3/8v/2H4GDXF0IRRZ-180x180.JPEG

Marketing Resource Management Software

Best Marketing Resource Management Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Marketing Resource Management Software Overview

What is Marketing Resource Management Software?

Marketing Resource Management (MRM) Software assists with marketing operations or the more internal aspects of marketing management.

It consists of five main disciplines:
  • Strategic planning and financial management
  • Creative production management
  • Marketing fulfillment
  • Marketing performance management
  • Knowledge management

Marketing Resource Management Products

Listings (1-25 of 34)

Adobe Campaign

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Top Rated
233 Ratings

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

52 Ratings

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

16 Ratings

Allocadia is a marketing resource management platform with marketing campaign analytics capability, from the company of the same name headquartered in Vancouver.

33 Ratings

Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media ass…

Deltek’s TrafficLIVE is a cloud-based agency management software solution. The vendor says that the solution provides unmatched visibility into an agency’s entire business; improves business processes and drives efficiency that sets an agency up for success and increased profitability. TrafficLIVE i…

19 Ratings

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.According to the vendor, Aprimo delivers the advantage with its innovative M…

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of L…

3 Ratings

MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.

3 Ratings

Frontify is brand management software in the cloud. The purpose of Frontify is to gather all essential brand tools in one place, such as style guides, UI patterns, media assets, etc., with the goal of making brand information more accessible and simplifying the life of everyone working with a brand.…

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sal…

SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance …

3 Ratings

Hive9 is a marketing analytics solution. According to the vendor, B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience, and measure w…

We don't have enough ratings and reviews to provide an overall score.

Admation is cloud based project management software that is designed to help brands, ad agencies and small design teams manage creative projects. Admation's four tightly integrated modules include: project management resource management approval workflow digital asset management (DAM). Key features…

We don't have enough ratings and reviews to provide an overall score.

Dutch company Capital ID offers ID Manager, a marketing resource management (MRM) option.

We don't have enough ratings and reviews to provide an overall score.

Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing. According to the v…

We don't have enough ratings and reviews to provide an overall score.

Brandkit is digital asset management software that assembles the all of a user’s brand and marketing content in one place. This software is designed to help marketing teams move faster, save time and stay on brand. The vendor says they create a bespoke branded self-service web portal for each of the…

We don't have enough ratings and reviews to provide an overall score.

BLUE Software acquired Kodak's Design2Launch, and it is now part of their suite of digital asset management, design, and artwork management suite.

We don't have enough ratings and reviews to provide an overall score.

Showcase is a mobile sales enablement solution that can be used to upload, manage and share marketing and sales collateral. Users can also build their own product catalog and take orders online and offline.

We don't have enough ratings and reviews to provide an overall score.

North Plains Systems headquartered in Toronto offers Unify, for marketing resource management. Unify was acquired with Vyre in December 2012.

We don't have enough ratings and reviews to provide an overall score.

adZU is a marketing resource management solution from London-headquartered Code Worldwide.

8 Ratings

BrandMaker is a fast-growing German company that is building it's US presence. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

We don't have enough ratings and reviews to provide an overall score.

North Plains Systems in Toronto offers OnBrand, brand and digital asset management platform. OnBrand was acquired by North Plains with original developer Vyre in December 2012.

We don't have enough ratings and reviews to provide an overall score.

BrandSpot is a marketing resource and asset management platform, with three modules: Library, Studio, and Webshop. The Library allows users to:Organize, gather and manage brand assets such as images, PDF-files, brochures, multimedia files etc.Share, search, sort, filter, find and retrieve brand as…

TrustRadius Top Rated for 2020

2020 Top Rated Marketing Resource Management Software

There are plenty of options out there, but here's our shortlist of the best Marketing Resource Management Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.