Marketing Resource Management Software
Best Marketing Resource Management Software
TrustMaps are two-dimensional charts that compare products and services based on end-user satisfaction ratings and research frequency by prospective buyers. You can filter the data by company size, because small businesses and enterprises can have very different needs.
Products and services must have 10 or more ratings to appear on the TrustMap, and those above the median line are considered Top Rated.
- Top Rated Marketing Resource Management Software include: Bizible, Oracle Siebel Enterprise Marketing Suite, Percolate, and Aprimo.
- Other Marketing Resource Management Software on the TrustMap include: Adobe Campaign, Allocadia, and Deltek TrafficLIVE.
- A complete list of Marketing Resource Management Software is available here.
Marketing Resource Management Software Overview
What is Marketing Resource Management Software?Marketing Resource Management Software assists with marketing operations or the more internal aspects of marketing management.
It consists of five main disciplines:
- Strategic planning and financial management
- Creative production management
- Marketing fulfillment
- Marketing performance management
- Knowledge management
Marketing Resource Management Products
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities. It also...
Allocadia is a marketing resource management platform with marketing campaign analytics capability, from the company of the same name headquartered in Vancouver.
Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media...
Deltek’s TrafficLIVE is a cloud-based agency management software solution. The vendor says that the solution provides unmatched visibility into an agency’s entire business; improves business processes and drives efficiency that sets an agency up for success and increased profitability. TrafficLIVE...
Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.According to the vendor, Aprimo delivers the advantage with its innovative...
Bizible is a marketing attribution and analytics platform from the company of the same name in Seattle, Washington.
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of...
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and...
SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance...
Microsoft Dynamics Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales...
IBM Marketing Operations is a marketing resource management (MRM) from IBM acquired with Unica in 2010. Integrated with IBM Campaign it presents a total enterprise marketing management (EMM) solution.
Hive9 is a marketing analytics solution. According to the vendor, B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience, and measure...
Direxxis is a cross-channel campaign management marketing platform for wealth and asset managers, now owned and supported by Broadridge Financial Solutions headquartered in New York.
Admation is cloud based project management software that is designed to help brands, ad agencies and small design teams manage creative projects. Admation's four tightly integrated modules include: project management resource management approval workflow digital asset management (DAM). Key...
Distribion is a marketing automation software solution offered by Distribion, Inc..
Swedish company BrandSystems offers Marcom Manager, a marketing resource management (MRM) option.
SAP released in early 2015 the hybris Marketing Suite of marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the hybris eCommerce platform.
Dutch company Capital ID offers ID Manager, a marketing resource management (MRM) option.
Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing. According to the...
Showcase is a mobile sales enablement solution that can be used to upload, manage and share marketing and sales collateral. Users can also build their own product catalog and take orders online and offline.
Brandkit is digital asset management software that assembles the all of a user’s brand and marketing content in one place. This software is designed to help marketing teams move faster, save time and stay on brand. The vendor says they create a bespoke branded self-service web portal for each of...
Kodak offers DESIGN2LAUNCH, a brand and marketing resource management (MRM) solution.
North Plains Systems headquartered in Toronto offers Unify, for marketing resource management. Unify was acquired with Vyre in December 2012.
adZU is a marketing resource management solution from London-headquartered Code Worldwide.