Marketing Resource Management Software

Top Rated Marketing Resource Management Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Marketing Resource Management Software Overview

What is Marketing Resource Management Software?

Marketing Resource Management (MRM) Software helps marketers manage their assets. It provides the capabilities to plan, budget, produce, and execute marketing programs and campaigns. It includes tools for managing content, digital brand assets, workflows, approval processes, and supports campaign tracking, analysis, and reporting. The software centralizes marketing assets, facilitating brand consistency across marketing and communication channels. It helps enhance team performance and shortens campaign time to market.

Marketing Resource Management Software Features

Most marketing resource management software will include the following capabilities:

  • Strategic Planning

  • Financial Management, Budgeting, Forecasting

  • Brand Management / Compliance

  • Digital Asset Management

  • Centralized Content Management Across Multiple Channels

  • Activity Planning

  • Marketing Calendar

  • Creative Production Management

  • Workflow Management and Approval Processes

  • Marketing Fulfillment

  • Marketing Performance Management, Analytics, ROI

  • Role-Based Custom Dashboards / Permission-Based Access

Marketing Resource Management Software Comparison

Consider the following when evaluating marketing resource management software:

  • Scope: Products offer a variety of features that may or may not be needed for your operation. Identify which functions are desirable. For example, a brand manager may be seeking software that supports robust analytics and reporting to help improve marketing strategies. Large companies with many marketing assets and large teams may look for software that makes sharing and collaboration easy.

  • Integration: What system integrations are required? CRM? CMS? Accounting? Do you already have a DAM (Digital Assets Management) system in place, or will that need to be part of your MRM software?

  • Access: Does the product offer mobile access? This feature permits marketers and their teams to collaborate and communicate on the go. It allows marketers to review campaign performance from anywhere. It also provides access to branded marketing assets from anywhere users have a strong internet connection. This can be critical for social media and other digital marketing professionals.

Pricing Information

Pricing is usually based upon the number of users, data storage requirements, and the features included. Entry-level options begin as low as $9/user/mo., rising to a minimum fee of $7,500 a month for some products. To support enterprise installations, vendors often request that you contact them so they can determine the best solution and provide a quote. Some vendors offer free trials.

Marketing Resource Management Products

(1-25 of 41) Sorted by Most Reviews

Adobe Campaign

Adobe Campaign

Customer Verified
Top Rated

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Key Features

  • Email deliverability reporting (90)
  • Dynamic content (84)
  • List management (84)
HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and…


Allocadia is a marketing resource management platform with marketing campaign analytics capability, from the company of the same name headquartered in Vancouver.


Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’…


Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content…

Key Features

  • Content calendar (10)
  • Approval workflows (10)
  • Content performance analytics (10)
Deltek TrafficLIVE

Deltek’s TrafficLIVE is a cloud-based agency management software solution. The vendor says that the solution provides unmatched visibility into an agency’s entire business; improves business processes and drives efficiency that sets an agency up for success and increased profitability.…

Welcome Marketing Operations Platform (NewsCred)

The Welcome Marketing Operations Platform, from Welcome Software (a NewsCred brand) is a marketing work management software designed to elevate team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred…

Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product…

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead…


Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines…

Widen Collective

The Widen Collective is a cloud-based digital asset management platform designed to help marketers efficiently create, manage, distribute, and analyze all forms of marketing content. The vendor states the integrated suite of software applications will enable organizations to create…

SAS Marketing Operations Management

SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to…


Hive9 is a marketing analytics solution. According to the vendor, B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience,…


Distribion is a marketing automation software solution offered by Distribion, Inc..


WorkSpan is a marketing resource management platform built around the concept of collaborating within a Marketing Network. It allows users to schedule campaigns and track tasks, campaign performance metrics, and costs. WorkSpan's focus is on coordinating joint marketing programs,…


Vya (formerly DocuStar) offers a marketing resource management system which is extensible with ad campaign, budgeting management systems, and as social media systems, with an emphasis on local marketers.


Marvia is a SaaS-based Local Marketing Automation platform. The software is designed to simplify distributed marketing and enable organizations to centrally control their marketing materials while customizing and publishing them on a local level. The vendor states users can organize,…

S4 Marketing Resource Center

S4 was created because graphic designers want the freedom to be creative. In order to do that, they need an easier way to customize marketing materials for different users. To enable designers to spend their time on creative new projects, not redundant customizations, S4 helps brands…


Admation is cloud based project management software that is designed to help brands, ad agencies and small design teams manage creative projects. Admation's four tightly integrated modules include: project management resource management approval workflow digital asset management…

Musqot Marketing Planner

Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing.…

Elateral MSC

Elateral MSC is a brand asset management platform from UK company Elateral.

North Plains OnBrand

North Plains Systems in Toronto offers OnBrand, brand and digital asset management platform. OnBrand was acquired by North Plains with original developer Vyre in December 2012.


Brandkit is digital asset management software that assembles the all of a user’s brand and marketing content in one place. This software is designed to help marketing teams move faster, save time and stay on brand. The vendor says they create a bespoke branded self-service web portal…

ID Manager

Dutch company Capital ID offers ID Manager, a marketing resource management (MRM) option.

Toppan Merrill Connect

Toppan Merrill Connect as an option for financial or healthcare entities needing a resource management solution for marketing materials to ensure compliant storage and multi-channel delivery of marketing material to customers, as well as ensure a smooth and transparent workflow for…

Frequently Asked Questions

What does marketing resource management software do?

Marketing resource management software gives marketers the tools to plan, budget, and execute marketing campaigns. It supports asset management, workflow management, analytics, and reporting.

What are the benefits of using marketing resource management software?

Key benefits of using marketing resource software include:

  • Brand Consistency: It helps centralize marketing assets, enabling brand consistency across marketing and communication channels
  • Cost Savings: It organizes and streamlines workflows and approvals. This fosters more effective collaboration amongst marketing and cross-functional team members. It helps launch campaigns more quickly. Campaign reporting helps marketing leaders identify better-performing initiatives and decide where to allocate marketing funds.
  • More Effective Marketing: Analytics and reporting help improve marketing strategies.

How much does marketing resource management software cost?

Pricing is based upon the number and range of features offered, the number of users, and data requirements. The cost can range from $9 a month per user to a minimum charge of over $7,000 a month. Obtaining a quote is recommended for enterprise solutions.