Best Marketing Resource Management Software22Marketing resource management is software assisting with marketing operations or the more internal aspects of marketing management. It consists of five main disciplines: strategic planning and financial management; creative production management; marketing fulfillment; marketing performance management; and knowledge management.Adobe Campaign1https://dudodiprj2sv7.cloudfront.net/product-logos/5r/Hs/WLT1ZQW6D8MC.PNGAllocadia2https://dudodiprj2sv7.cloudfront.net/product-logos/6y/hS/DEH7T1C0QBIA.PNGPercolate3https://dudodiprj2sv7.cloudfront.net/product-logos/oF/H7/89ZDPN3CELAF.PNGDeltek TrafficLIVE4https://dudodiprj2sv7.cloudfront.net/product-logos/QR/x0/RA1K6DWBERVT.PNGAprimo5https://dudodiprj2sv7.cloudfront.net/product-logos/6B/9m/0T7LEZZN6TOW.JPEGBizible6https://dudodiprj2sv7.cloudfront.net/product-logos/RE/V1/JQBNUSURVI31.PNGMarcomCentral7https://dudodiprj2sv7.cloudfront.net/product-logos/lM/0E/LM01FTLZ96KQ.JPEGOracle Siebel Enterprise Marketing Suite8https://dudodiprj2sv7.cloudfront.net/vendor-logos/VC/02/T4E108T4IWP2-180x180.PNGBynder Brand Portal9https://dudodiprj2sv7.cloudfront.net/product-logos/tU/wi/8ESG8K0HONDH.PNGSAS Marketing Operations Management10https://dudodiprj2sv7.cloudfront.net/vendor-logos/1R/C2/78WM406O343V-180x180.JPEGMicrosoft Dynamics Marketing11https://dudodiprj2sv7.cloudfront.net/vendor-logos/tf/J4/RTX1AO2GSVNS-180x180.JPEGIBM Marketing Operations12https://dudodiprj2sv7.cloudfront.net/vendor-logos/pB/Jj/SEO8QKLQWG7P-180x180.JPEGHive913https://dudodiprj2sv7.cloudfront.net/product-logos/Dk/Ll/WEH7QJ0LCDJE.PNGDirexxis14https://dudodiprj2sv7.cloudfront.net/product-logos/Zv/50/G4AAP97KMWZT.JPEGAdmation15https://dudodiprj2sv7.cloudfront.net/product-logos/JG/ei/66SV186Q58WS.PNGDistribion16https://dudodiprj2sv7.cloudfront.net/vendor-logos/9y/1R/GABAMB4EFOV8-180x180.PNGBrandSystems Marcom Manager17https://dudodiprj2sv7.cloudfront.net/vendor-logos/1u/kB/TBQIB3DAPHEO-180x180.PNGSAP hybris Marketing Suite18https://dudodiprj2sv7.cloudfront.net/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGID Manager19https://dudodiprj2sv7.cloudfront.net/vendor-logos/dI/PM/IV8BTIUGIKQ5-180x180.PNGMusqot Marketing Planner20https://dudodiprj2sv7.cloudfront.net/product-logos/vJ/p6/2K853K2ELL7D.PNGShowcase Sales App21https://dudodiprj2sv7.cloudfront.net/product-logos/Vt/TO/J8THNC63OIQH.PNGBrandkit22https://dudodiprj2sv7.cloudfront.net/product-logos/Yy/et/2DVB4UL4DLS3.PNGKodak DESIGN2LAUNCH23https://dudodiprj2sv7.cloudfront.net/vendor-logos/j2/PH/M843GDW381X6-180x180.JPEGNorth Plains Unify24https://dudodiprj2sv7.cloudfront.net/vendor-logos/70/jU/OETD66CW9O2N-180x180.PNGadZU25https://dudodiprj2sv7.cloudfront.net/vendor-logos/BP/RM/29MF3UKLSITS-180x180.JPEG

Marketing Resource Management Software

Best Marketing Resource Management Software

TrustMaps are two-dimensional charts that compare products and services based on end-user satisfaction ratings and research frequency by prospective buyers. You can filter the data by company size, because small businesses and enterprises can have very different needs.

Products and services must have 10 or more ratings to appear on the TrustMap, and those above the median line are considered Top Rated.

Marketing Resource Management Software Overview

What is Marketing Resource Management Software?

Marketing Resource Management Software assists with marketing operations or the more internal aspects of marketing management.

It consists of five main disciplines:
  • Strategic planning and financial management
  • Creative production management
  • Marketing fulfillment
  • Marketing performance management
  • Knowledge management

Marketing Resource Management Products

Listings (1-25 of 36)

Adobe Campaign

88 Ratings

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities. It also...

Allocadia

15 Ratings

Allocadia is a marketing resource management platform with marketing campaign analytics capability, from the company of the same name headquartered in Vancouver.

Percolate

26 Ratings

Percolate is an enterprise-level content marketing platform designed to help large brands create content and manage marketing campaigns. It features content creation and editing tools, a marketing calendar for tracking resources and campaigns, social monitoring tools and content analytics, media...

Deltek TrafficLIVE

10 Ratings

Deltek’s TrafficLIVE is a cloud-based agency management software solution. The vendor says that the solution provides unmatched visibility into an agency’s entire business; improves business processes and drives efficiency that sets an agency up for success and increased profitability. TrafficLIVE...

Aprimo

17 Ratings

Aprimo is a leader in global marketing operations technology. Aprimo’s performance-driven marketing operations and digital asset management software is designed to give marketers the advantage to govern and grow their brand.According to the vendor, Aprimo delivers the advantage with its innovative...

Bizible

12 Ratings

Bizible is a marketing attribution and analytics platform from the company of the same name in Seattle, Washington.

MarcomCentral

3 Ratings

MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.

Oracle Siebel Enterprise Marketing Suite

49 Ratings

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of...

Bynder Brand Portal

6 Ratings

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and...

SAS Marketing Operations Management

12 Ratings

SAS Marketing Operations Management provides customers with a fully integrated marketing platform that combines Marketing Resource Management capabilities (through acquisition Assetlinek in 2011) in conjunction with performance management and multi-channel campaign capabilities to drive performance...

Microsoft Dynamics Marketing

25 Ratings

Microsoft Dynamics Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales...

IBM Marketing Operations

4 Ratings

IBM Marketing Operations is a marketing resource management (MRM) from IBM acquired with Unica in 2010. Integrated with IBM Campaign it presents a total enterprise marketing management (EMM) solution.

Hive9

2 Ratings

Hive9 is a marketing analytics solution. According to the vendor, B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based solution to get one view of all plans and budgets tied to pipeline and revenue performance, optimize the full customer experience, and measure...

Direxxis

We don't have enough ratings and reviews to provide an overall score.

Direxxis is a cross-channel campaign management marketing platform for wealth and asset managers, now owned and supported by Broadridge Financial Solutions headquartered in New York.

Admation

We don't have enough ratings and reviews to provide an overall score.

Admation is cloud based project management software that is designed to help brands, ad agencies and small design teams manage creative projects. Admation's four tightly integrated modules include: project management resource management approval workflow digital asset management (DAM). Key...

Distribion

We don't have enough ratings and reviews to provide an overall score.

Distribion is a marketing automation software solution offered by Distribion, Inc..

BrandSystems Marcom Manager

We don't have enough ratings and reviews to provide an overall score.

Swedish company BrandSystems offers Marcom Manager, a marketing resource management (MRM) option.

SAP hybris Marketing Suite

7 Ratings

SAP released in early 2015 the hybris Marketing Suite of marketing operations and customer journey management software to enhance the marketing automation and campaign management functionality of both the SAP CRM and the hybris eCommerce platform.

ID Manager

We don't have enough ratings and reviews to provide an overall score.

Dutch company Capital ID offers ID Manager, a marketing resource management (MRM) option.

Musqot Marketing Planner

We don't have enough ratings and reviews to provide an overall score.

Marketing Planner aims to help marketing organizations with Planning, Budgeting and management of their marketing plans. It is like an Operating System for the marketing department, replacing spreadsheets as the main format for documenting and sharing information about marketing. According to the...

Showcase Sales App

We don't have enough ratings and reviews to provide an overall score.

Showcase is a mobile sales enablement solution that can be used to upload, manage and share marketing and sales collateral. Users can also build their own product catalog and take orders online and offline.

Brandkit

We don't have enough ratings and reviews to provide an overall score.

Brandkit is digital asset management software that assembles the all of a user’s brand and marketing content in one place. This software is designed to help marketing teams move faster, save time and stay on brand. The vendor says they create a bespoke branded self-service web portal for each of...

Kodak DESIGN2LAUNCH

We don't have enough ratings and reviews to provide an overall score.

Kodak offers DESIGN2LAUNCH, a brand and marketing resource management (MRM) solution.

North Plains Unify

We don't have enough ratings and reviews to provide an overall score.

North Plains Systems headquartered in Toronto offers Unify, for marketing resource management. Unify was acquired with Vyre in December 2012.

adZU

We don't have enough ratings and reviews to provide an overall score.

adZU is a marketing resource management solution from London-headquartered Code Worldwide.