Best Marketing Analytics Tools

Marketing analytics tools help marketers measure and manage marketing performance. The goal is to maximize the effectiveness of marketing activities and justify the investment. In other words, marketing analytics tools help marketing teams both improve their efforts and prove their worth. Marketing analytics tools can gather data from all channels in the marketing mix, and report on them together. They allow marketers to create reports without relying on data scientists, as well as perform competitive...

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(1-25 of 357)

1
Adobe Marketo Engage

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales…

2
Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category…

3
Salesforce Marketing Cloud

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-…

4
Chartbeat

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

5
Anaplan

Anaplan is a scenario planning and analysis platform designed to optimize decision-making in complex business environments so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, the Anaplan platform…

6
Act-On Software

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

7
Adobe Customer Journey Analytics

Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the…

8
Alteryx Platform

The Alteryx AI Platform gives organization automated data preparation, AI-powered analytics, and machine learning with embedded governance and security.

Its self-service functionality, with self-service data prep, machine learning, and AI-generated insights, gives enterprise teams with a simplified user…

9
TapClicks

TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available…

10
Supermetrics

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of…

11
Constant Contact Lead Gen & CRM

Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce.

Multi-Channel Campaigns
- Create comprehensive marketing campaigns with just…

12
Adobe GenStudio for Performance Marketing

Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive personalized marketing campaigns.

13
Agency Analytics

Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.

The solution…

14
HubSpot Marketing Hub

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

15
FormStory
0 reviews

FormStory is a SaaS solution for sm…

16
Slidebeast
0 reviews

Slidebeast is a platform designed to simplify and automate marke…

17
Parse.ly

Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create…

18
NinjaCat

NinjaCat is a reporting solution for digital marketi…

19
Adriel
0 reviews

Adriel is a 360-degree platform that provides management and optimization of digital marketing campaigns in just one place, in real-time.

20
DashClicks
0 reviews

DashClicks is a SaaS platform built specifically for digital marketing agencies, created with scaling in mind. The vendor states they wanted DashClicks to not only be easy to use, but to have the ability to combine all the most popular software into one platform.

DashClicks also offers white-label digital marketing services within its white-label platform, boasting certified Google experts and digital marketing experts available to work from inside the platform under the user's…

21
ReportGarden

ReportGarden is a reporting and dashboarding product for enterprise ad agencies. According to the vendor, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency.

1000+ agencies use ReportGarden to automate the most time consuming…

22
Moz Pro

MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search…

23
Oracle Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

24
Net-Results

Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.

25
Adreport
0 reviews

Adreport.io is a PPC and ad monitoring platform designed to streamline the management of advertising campaigns. By enabling users to connect multiple ad accounts, Adreport.io offers a unified dashboard that simplifies data aggregation and analysis.
This tool is particularly useful for marketers and businesses looking to optimize their ad spend and compare performance metrics acr…

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Learn More About Marketing Analytics Tools

What are Marketing Analytics Tools?

Marketing analytics tools help marketers measure and manage marketing performance. The goal is to maximize the effectiveness of marketing activities and justify the investment. In other words, marketing analytics tools help marketing teams both improve their efforts and prove their worth.

Marketing analytics tools can gather data from all channels in the marketing mix, and report on them together. They allow marketers to create reports without relying on data scientists, as well as perform competitive analysis and track campaign success.

Businesses use marketing analytics tools and the dashboards they provide to address the three key areas of marketing performance management: optimization, attribution, and justification.

Marketing Mix Modeling

Any Business Intelligence tool can handle the multivariate regression analyses needed for marketing mix and attribution models. But marketing analytics platforms allow marketers to interpret the data themselves.

Here’s how it works:

  • Cross-channel marketing efforts are analyzed in terms of dollars spent, time spent, and results.
  • Mixed or omni-channel KPIs are created.
  • The tool then measures campaign performance against target goals.
  • The report finally directs marketers’ decisions about how to optimize efforts. Often this is by redistributing time and money to the most successful campaigns.

Marketing Analytics Tools Features & Capabilities

Marketing Analytics tools might include the following features and capabilities:

  • Multi-Channel tracking
  • With-in Campaign, With-in Company, and Cross-channel campaign comparisons
  • Campaign ROI
  • Optimization & predictive analytics
  • Customer analytics & segmentation
  • Competitive analysis
  • Attribution modeling
  • Revenue funnel analysis
  • Forecasting

Types of Marketing Analytics Tools

There are a few different types of vendors that offer marketing analytics capabilities. First, there are point solutions specializing in marketing analytics.

Some web analytics platforms offer viable marketing analytics capabilities. This includes Adobe Analytics and IBM Digital Analytics. Google now offers an attribution tool via its acquisition of Adometry.

Other vendors may handle just one part of marketing analytics.

For example:

Some SEO and marketing automation tools offer decent marketing analytics as part of their broader platforms. Many BI and predictive analytics products are just a module or add-on away from entering the marketing analytics space in the future. Some marketing analytics tools support an account-based marketing approach.

Marketing Analytics Tools Comparison

When considering marketing analytics tools, consider the following aspects of each product offering.

  1. Type of Tool: Some marketing analytics tools offer a complete suite of marketing analytics tools. Despite this, there are other products that cover only a specific facet of marketing analytics. Competitive analysis products, for example, focus on performing competitive analysis but may not offer customer journey or segmentation features. Be sure to select a tool that includes the features your business needs.
  2. Automation Features: Many marketing analytics tools include automation features for performing analytics with less human labor. If your business is looking for a tool to reduce labor as much as possible, consider what automation features are offered by each marketing analytics tool.
  3. Insights: All marketing analytics tools perform basic marketing analytics, but many also include insights on content optimization. For businesses looking for applications that will not only help them discover issues but also provide means of fixing them, consider what insights are offered by each marketing analytics tool.

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Frequently Asked Questions

Who uses marketing analytics tools?

Marketing analytics tools are most commonly used by marketing managers or supervisors responsible for monitoring and reporting on various marketing channels and performance.

Why do I need marketing analytics tools?

Marketing analytics tools are crucial to providing comprehensive insights and performance metrics for marketing efforts, especially complex marketing operations.

What products can do marketing analytics?

Marketing analytics capabilities can be found in standalone tools as well as broader marketing automation platforms. Business Intelligence tools can also conduct marketing analytics, but likely with less prebuilt reporting.

What’s the difference between web analytics and marketing analytics?

Web analytics focuses on specific performance metrics for websites specifically, such as traffic or time on page. In contrast, marketing analytics unifies web analytics data with other marketing channels to provide comprehensive insights into marketing strategies and campaigns’ performance.

How much do marketing analytics tools cost?

Marketing analytics pricing can start at $500/year and scale up to $100,000+/year depending on the volume of data being collected and the range of features offered.