Positive experience with AT Internet
Updated May 10, 2021

Positive experience with AT Internet

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

At Internet is used by our organization to track visitors to our site, and the behavior of visitors (onward journeys, how long they watch videos for, etc). It's used, as far as I'm aware, across the whole organization. It allows to create and keep track of KPIs, and understand better how our products are performing.


  • Good visual representation of peaks in site views and visitors.
  • Good segmentation of different parts of the business.
  • Easily customizable for personal queries.


  • Not immediately clear what all the functions are for.
  • Really hard to track exactly where people have entered your site from, and their onward journeys.
  • Reports can't (as far as I'm aware) detect headlines/titles so it can be a bit of faff figuring out which pages the numbers are referring to.
  • Improved accuracy on targets.
I've not had to use it but from colleagues who have, I've heard it's been quick and efficient.
  • comScore Digital Analytix (discontinued)
Onward journeys were easier to track.
AT Internet is well suited to media organizations looking to track how many people are visiting their site, but it's not as good for people who want to see how one individual is interacting with the site as a whole, and their comings and goings.

Experience with Analytics Suite Delta

It's good, and has improved, but I think there are sometimes more steps than necessary to achieve a goal. Also, a very specific thing is that it still doesn't recognise headlines when running data reports which would make reports easier to read.
As far as I'm aware, it's always been available when I've needed it.

Using AT Internet

I have honestly no idea how many people use the product, but people using it range from content production staff like me who keep track of individual and team stats and targets, and audience teams who do this on behalf of departments as a whole.
1 - There's one person in our department that I can go to with ATinternet issues. She has had all the relevant training and uses it on a daily basis so is more equipped than others to understand and solve issues.
  • Tracking audience numbers on content
  • Tracking time spent
  • Tracking journey through content/organisation
  • Not sure of any
The organisation relies on stat tracking to see how well our content is performing. We will always need to do this, whether through ATInternet or other software.

Do you think Piano Analytics delivers good value for the price?

Not sure

Are you happy with Piano Analytics's feature set?


Did Piano Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Piano Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Piano Analytics again?


Evaluating AT Internet and Competitors

Yes - Comscore DAX - it didn't have all the features needed by the organisation, was quite difficult to use, and although this seems like a silly reason, it wasn't nice to look at!
  • Product Features
  • Product Usability
No, I was not in the decision making process, but I know the points I've selected were key factors.

AT Internet Support

Using AT Internet

Easy to use
Technical support not required
Slow to learn
Lots to learn
  • The browser extension widget
  • Dashboard
  • Tracking onward journeys


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