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Piano Analytics

Score7.4 out of 10

240 Reviews and Ratings

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What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Categories & Use Cases

Media

Analytics Suite Delta - Explorer
Analytics Suite Delta - Traffic Sources
Analytics Suite Delta - Attribution
Analytics Suite Delta - AXON Predictions
Analytics Suite Delta - Navigation
Analytics Suite Delta - Navigation
Analytics Suite Delta - Traffic sources breakdown
Analytics Suite Delta - Watcher Alerts
Analytics Suite Delta - Data Query

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Reviews

What users are saying about Piano Analytics.
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An almost perfect analytics solution

Incentivized
Uwe GobbersView profile
Senior Manager Communication Infrastructure & Technology in Marketing at Voith Group (10,001+ employees employees)

Pros

  • Dedicated support: AT Internet really cares for its customers. When things get stuck for some reason you'll get addressed pro-actively.
  • Quality: The platform hardly ever seems to have breaks. It feels stable and reliable.
  • Do-it-yourself: After attending a training anyone should be able to set up their own dashboards or to conduct sophisticated research.

Cons

  • Confusing properties: Sometimes you don't exactly know which property to use in a specific case because there are so many. This can end up in trial & error routines.
  • Performance: It's tons of data for sure. Processing these data sometimes takes very long. The new data foundation DELTA brings some improvements to this issue, though.
  • Pricing: it's a professional software solution and not Google Analytics. It comes with some significant costs. And you'll spend extra money on professional services for training and implementations.

Return on Investment

  • The data we gained helped us to improve our website.
  • The statistics helped to justify investments in specific areas.
  • The statistics help us to avoid investments in areas that might not contribute to our goals.

Alternatives Considered

etracker and Google Analytics

Other Software Used

HubSpot CRM, Sprinklr Modern Marketing & Advertising, Cumulus

Innovation of Data Anaytics

Incentivized
Rayk RichterView profile
Consultant Digital Intelligence in Customer Service at T-Systems Multimedia Solutions GmbH (1001-5000 employees employees)

Pros

  • Real-time data.
  • Good visualizations.

Cons

  • Underestimated due to Adobe and Google by degree of awareness.
  • Easy to learn, hard to master.

Return on Investment

  • Management dashboards.
  • Detect potentials in eCommerce.

Alternatives Considered

Webtrekk Digital Intelligence Suite, Google Analytics and Adobe Analytics

Other Software Used

Webtrekk Digital Intelligence Suite, Google Analytics, Adobe Analytics

Covers our web analytics and marketing needs, from a specialized software vendor

Incentivized
Didier de FaillyView profile
Chef de projet Web Analytics in Information Technology at Crédit Agricole d'Ile-de-France (1001-5000 employees employees)

Pros

  • Near real time data (< 5 mins)
  • Cross site customer journey
  • Custom variables
  • Data drilling through Data Query or API

Cons

  • Showing a tree-map customer journey towards a specific page
  • UX heat maps are missing
  • The customer journey module needs more qualitative insights such as the time spent between 2 steps
  • WE HAVE A BIG ISSUE REGARDING THE MIGRATION FROM THE CURRENT VERSION TO THEIR DELTA SUITE
  • All the current analysis and dashboard need to be rebuilt on Delta, with no automation tool

Return on Investment

  • Major drawback : sept 2021 -- The upcoming new Delta version has a huge impact on our analytics activity.
  • We are not satisfied with the way the editor handles the end of the current version.
  • All the analysis, dashboards, custom documents, api queries needs to be rebuilt by the end-users, with lack of backing and poor documentation
  • The interface is very intuitive.
  • We could give more search/drill functionalities to our users across the company.

Alternatives Considered

Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Other Software Used

Usabilla, Commanders Act

A good analysis solution

Incentivized
Robert LY
Business analyst in Information Technology at TOTAL (10,001+ employees employees)

Pros

  • Dashboard.
  • Traffic analysis.

Cons

  • Visual dashboard.
  • Real time analysis.
  • Interface.

Return on Investment

  • Content management.
  • Services.
  • Campaigns management.

Alternatives Considered

Google Analytics

Other Software Used

Salesforce Marketing Cloud Email Studio, Google Charts, Microsoft 365 (formerly Office 365)

Usability

AT Internet - the french analytic tool well worth discovering

Incentivized
Pierre Buffet
Head of Analytics in Marketing at Le Monde (501-1000 employees employees)

Pros

  • Measure precisely from where your visitors come from.
  • Follow the conversion rates by traffic sources.

Cons

  • Computing power for complex requests.

Return on Investment

  • Brought data culture in the whole organization
  • Brought data-driven decisions: measuring the impacts of decisions has become a reflex.

Usability

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