Basis - By Centro For Digital Marketers
October 25, 2021

Basis - By Centro For Digital Marketers

Seth Mariscal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Basis, by Centro

We use it as our primary self-serve DSP for all the programmatic campaigns that we currently running for our clients. It allows us to run highly successful programmatic campaigns that generate high ROI while maintaining reasonable CPM. It is mostly managed by one team but the broader agency is aware that they are the partner we are using.
  • The platform is very easy to learn
  • Access to great inventory
  • Very competitive pricing
  • Managed service is a little pricey and tends to have slightly lower performance
  • interface is very 90's, could use a real facelift purely from an aesthetic perspective
  • Reports are continually being updated but could use some refinement in output for client-facing reports
  • We have over tripled our programmatic spend thanks to the performance we've managed to achieve on the basis of platform
  • Shifting over to base it says also allowed us to cut our CPM to half or less
Advangelist, StackAdapt, Simplifi, Trade Desk, Media Math - overall most of the other platforms we reviewed were perfectly fine and can get the job done quite well. We have mostly stuck with basis because of the relationship that we have, the fact that they have continued to provide stellar support, and have a platform that delivers on everything they promise.

Do you think Basis delivers good value for the price?

Yes

Are you happy with Basis's feature set?

Yes

Did Basis live up to sales and marketing promises?

Yes

Did implementation of Basis go as expected?

Yes

Would you buy Basis again?

Yes

Basis is actually very versatile and scalable. As long as you are spending about $10,000 a month on programmatic, I have found it to be equally easy to use on small campaigns as well as large. If you aren't running enough programmatic campaigns to justify the cost of basis, then it would be hard to make the recommendation to learn the platform and implement it. But if you are, they have amazing training materials and the support we got is outstanding.

Basis Feature Ratings

Ad campaign creation
9
Ad deployment
8
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
7
Data Transfer
10
DSP integration
10
Ad dashboards
8
Ad performance reports
9
Ad conversion tracking
10
Ad attribution reporting
7
Cross-channel ad management
6
Ad forecasting and optimization
8