Basis in the B2B Space
November 02, 2021

Basis in the B2B Space

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Basis, by Centro

We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online video placements, but we have since included display. Learning recently about the integration with Contobox, we will be looking to leverage some unique and new ad unit opportunities.
  • PMP Deals
  • Reporting
  • Ad Unit Flexibility
  • Reporting Customizations
  • Defining Viewable and Unique Impressions within reports
  • Include more opportunities to target B2B audience segments
  • Test Campaign for Butterball was not successful
  • Had a campaign that was tasked with VCR and CTR, unable to achieve both metrics after various optimizations
  • Great at static display campaigns in the consumer space

Do you think Basis delivers good value for the price?

Yes

Are you happy with Basis's feature set?

Yes

Did Basis live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Basis go as expected?

Yes

Would you buy Basis again?

Yes

Basis does a great job at reaching target audiences efficiently. The control the DSP gives allows for quick optimizations and flexibility in approach towards achieving our client's campaign objectives. It's been a bit of a struggle reaching business to business decision-makers, in the sense that although we receive clicks - the performance within Google Analytics does not translate. I would like to see Basis get more targeting capabilities against key decision-makers in the foodservice space.

Basis Feature Ratings

Ad campaign creation
8
Ad deployment
9
Display advertising
8
Ad display and retargeting segmentation
7
Sequence targeting
6
Data Transfer
8
DSP integration
8
Ad dashboards
7
Ad performance reports
7
Ad conversion tracking
7
Ad attribution reporting
7
Cross-channel ad management
6
Ad forecasting and optimization
4