Item: Basis DSP
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online video placements, but we have since included display. Learning recently about the integration with Contobox, we will be looking to leverage some unique and new ad unit opportunities.

Pros and Cons

PMP Deals
Reporting
Ad Unit Flexibility

Reporting Customizations
Defining Viewable and Unique Impressions within reports
Include more opportunities to target B2B audience segments

Return on Investment

Test Campaign for Butterball was not successful
Had a campaign that was tasked with VCR and CTR, unable to achieve both metrics after various optimizations
Great at static display campaigns in the consumer space

Alternatives Considered

N/A

Key Insights

Do you think Basis DSP delivers good value for the price?

Yes

Are you happy with Basis DSP's feature set?

Yes

Did Basis DSP live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Basis DSP go as expected?

Yes

Would you buy Basis DSP again?

Yes

Likelihood to Recommend

Basis does a great job at reaching target audiences efficiently. The control the DSP gives allows for quick optimizations and flexibility in approach towards achieving our client's campaign objectives. It's been a bit of a struggle reaching business to business decision-makers, in the sense that although we receive clicks - the performance within Google Analytics does not translate. I would like to see Basis get more targeting capabilities against key decision-makers in the foodservice space.

Basis in the B2B Space

Overall Satisfaction with Basis, by Centro