Demand-Side Platforms

Best Demand-Side Platforms include:

Yahoo DSP, StackAdapt, Basis DSP, The Trade Desk, MediaMath, SmartyAds DSP, Demandbase Advertising and CIENCE GO Digital.

All Products

(1-25 of 28)

1
Adobe Advertising Cloud

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

2
Basis DSP

Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer.

3
StackAdapt

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

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4
Yahoo DSP

Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes…

5
MediaMath

MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

6
The Trade Desk

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).

7
Adform FLOW

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign…

8
Simpli.fi

Simpli.fi is the epoymous flagship product from the company headquartered in Fort Worth, for programmatic media buying, display advertising, and streaming / OTT monetization. It is a data management and demand-side buying hybrid platform (DMP / DSP).

9
CIENCE GO Digital

CIENCE GO Digital enables targeted ads to be served -- down to the individual contacts in an Ideal Customer Profile. Boasting pinpoint accurate data, CIENCE GO Digital is a Demand Side Platform, with DSP features that include: Comprehensive advertising coverage at auction prices.…

10
SmartyAds DSP

SmartyAds DSP is a demand-side platform for ad serving.

11
Criteo Commerce Max

Criteo Commerce Max (formerly Criteo Retail Media for Brands, or Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing…

12
Demandbase Advertising

Demandbase Advertising targets in-market accounts and their buying committees based on intent, known contacts, and personas, to drive the right accounts and people to a business's website using ad tech built specifically for B2B.

13
NT Technology
0 reviews

NT is a DSP that aggregates online advertising solutions and enables marketers and agencies to engage consumers across Display, Mobile, Video, Social, Search, Audio, and CTV. NT manages the full cycle of media buying.

14
Splicky
0 reviews

Splicky runs a demand-side platform (DSP) for mobile and DOOH campaigns, a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their ad media via a single interface. Thanks to the underlying real-time bidding technology, this booking process…

15
Hivestack
0 reviews

Hivestack is a full stack, adtech company that powers the buy and sell side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based…

16
BidMind
0 reviews

BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. It helps brands and agencies launch data driven campaigns and offers a suite of targeting capabilities.BidMind…

17
Proxistore
0 reviews

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AUDIOMATIC
0 reviews

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Growth Channel

21
Teads for Advertisers

The Teads platform incorporates demand, supply and creative capabilities to drive better campaign performance with less operational friction. Teads Traffic Optimization solution optimizes towards qualified visits by serving a message to those most likely to engage & generate a low…

22
ad:personam Self Serve DSP

ad:personam is a Self Serve Demand Side Platform (DSP), offering businesses, startups, and SMB marketing agencies a solution for programmatic advertising and campaign management. Key features include real-time campaign control, multi-format creative ads uploads, and a Smart Templates…

23
EXADS
0 reviews

EXADS is a white-label ad serving technology provider that has been building customized ad platforms for Ad Networks, Agencies, Advertisers and Publishers for over 10 years. EXADS ad serving solutions include Demand Side Platforms, Supply Side Platforms, Publisher Ad servers, Ad…

24
Vistar Media
0 reviews

Vistar Media offers a programmatic ecosystem to help businesses get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (an ad server and content management system, Cortex) — integrated to…

25
illumin, powered by AcuityAds

AcuityAds headquartered in Toronto offers a self-serve programmatic advertising platform.

Learn More About Demand-Side Platforms

What are Demand-Side Platforms?

Demand-side platforms, or DSPs, allow advertisers, brands, or individuals to bid and purchase advertising space via a marketplace. This includes ads distributed across a network of Digital Out-of-Home (DOOH) screens, banners that optimize clicks on retail websites, paid search engine ads, video ads on platforms like YouTube, etc.

The DSPs acts as a marketplace where different publishers and retailers/bands auction advertising space for advertisers to bid on. This provides advertisers with an easy way to see all available advertising placement opportunities and purchase the ad space that would work best for their business. Typically, advertisers can adjust their bids and can see a snapshot of the market demand for each item purchased.

DSPs were created as a response to real-time bidding for ad space. Rather than buying digital ads through physical salespeople, the process became more automated and accurate without having to manually adjust certain percentages and numbers. Demand-side platforms differ from ad exchanges in that they are meant to serve the interests of advertisers rather than the public.

The two main types of demand-side platforms include completely self-serve and managed demand-side platforms. Self-serve, as the name insinuates, allows advertisers to manage their own ad campaigns through the platform dashboards. Managed demand platforms use a team hired by the DSP company to oversee the ad campaign.

Demand-Side Platform Features

Some of the most common demand-side platforms include:

  • API customization
  • Ad serving capabilities
  • Analytics
  • Campaign dashboard & optimization
  • Customized reports
  • Bulk editing
  • Reach
  • Alerts & notifications
  • User segmentation

Demand-Side Platform Comparison

Some important things to consider when choosing a demand-side platform include:

  • Amount of ad space: Depending on your business or individual goals, you may be looking for a platform with a larger selection or variety of ad space available. Different vendors may have different types and amounts of ad space, therefore be sure you choose to work with a DSP that has the type of advertising placement you’re looking for.
  • Ease of use: Another important factor is how difficult or easy the platform is to use. Be sure your vendor offers a user-friendly interface with a small to no learning curve.

Pricing Information

Most DSP vendors don’t offer pricing information publicly. Interested buyers should contact vendors directly for customized pricing options. Some vendors will allow you to register an account with them for free prior to purchasing.

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Frequently Asked Questions

What do demand-side platforms do?

Demand-side platforms (DSPs), are a digital alternative to buying and bidding on online advertising space. For example, paid search ads, ads on marketplaces like Amazon and eBay, or video ads on platforms like YouTube. DSPs allow advertisers to self-serve and purchase ad space on their own and then monitor ad campaign success from within the DSP.

What are the benefits of using demand-side platforms?

By automating bidding on advertising space, demand-side platforms help avoid manual errors and save time. They also provide advertisers with a high degree of autonomy when it comes to purchasing ad space and monitoring their own campaigns.

How much do demand-side platforms cost?

Most of the vendor’s pricing information is not displayed publicly. Be sure to contact them directly for your customized quotes and be sure to check if registering with them for free is an option.