Demand-Side Platforms

Demand-Side Platforms Overview

Demand-side platforms, or DSPs, allow advertisers, brands, or individuals to bid and purchase advertising space via a marketplace. This includes ads distributed across a network of Digital Out-of-Home (DOOH) screens, banners that optimize clicks on retail websites, paid search engine ads, video ads on platforms like YouTube, etc.

The DSPs acts as a marketplace where different publishers and retailers/bands auction advertising space for advertisers to bid on. This provides advertisers with an easy way to see all available advertising placement opportunities and purchase the ad space that would work best for their business. Typically, advertisers can adjust their bids and can see a snapshot of the market demand for each item purchased.

DSPs were created as a response to real-time bidding for ad space. Rather than buying digital ads through physical salespeople, the process became more automated and accurate without having to manually adjust certain percentages and numbers. Demand-side platforms differ from ad exchanges in that they are meant to serve the interests of advertisers rather than the public.

The two main types of demand-side platforms include completely self-serve and managed demand-side platforms. Self-serve, as the name insinuates, allows advertisers to manage their own ad campaigns through the platform dashboards. Managed demand platforms use a team hired by the DSP company to oversee the ad campaign.

Best Demand-Side Platforms include:

MediaMath, The Trade Desk, SmartyAds DSP, and CIENCE GO Digital.

Demand-Side Products

(1-15 of 15) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

MediaMath

MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

The Trade Desk

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).

Adform FLOW

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign…

Key Features

  • Data Transfer (5)
    88%
    8.8
  • DSP integration (5)
    82%
    8.2
  • Ad campaign creation (5)
    80%
    8.0
CIENCE GO Digital

CIENCE GO Digital enables targeted ads to be served -- down to the individual contacts in an Ideal Customer Profile. Boasting pinpoint accurate data, CIENCE GO Digital is a Demand Side Platform, with DSP features that include: Comprehensive advertising coverage at auction prices.…

SmartyAds DSP

SmartyAds DSP is a demand-side platform for ad serving.

Retail Media by Criteo

Criteo Retail Media for Brands (formerly Criteo Sponsored Product) is presented by the vendor as an all-in-one self-service platform for buying retail media at scale. Alternately, Criteo Retail Media for Retailers supports growing ad revenue and enhancing relationships with brands.…

Splicky

Splicky runs a demand-side platform (DSP) for mobile and DOOH campaigns, a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their ad media via a single interface. Thanks to the underlying real-time bidding technology, this booking process…

BidMind

BidMind is an omnichannel programmatic advertising platform. BidMind offers a suite of targeting capabilities up to hyperlocal, demographic, and cross-device parameters to enable incremental reach. It helps brands and agencies to launch and optimize performance-driven ad campaigns…

Teads for Advertisers

The Teads platform incorporates demand, supply and creative capabilities to drive better campaign performance with less operational friction. Teads Traffic Optimization solution optimizes towards qualified visits by serving a message to those most likely to engage & generate a low…

Hivestack

Hivestack is a full stack, adtech company that powers the buy and sell side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand Side Platform (DSP) to create measurable campaigns that activate DOOH screens in real-time based…

Vistar Media

Vistar Media offers a programmatic ecosystem to help businesses get the most out of digital out-of-home media. This includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software (an ad server and content management system, Cortex) — integrated to…

Digital Turbine

Digital Turbine is a mobile growth platform for advertisers, publishers, carriers and OEMs. By integrating a full ad stack with proprietary technology built into devices by wireless operators and OEMs, Digital Turbine supports advertising and monetization. The company is headquartered…

Demandbase Advertising Cloud

The Demandbase Advertising Cloud is a solution for B2B that is driven by Demandbase Account Intelligence. It combines first-party data, Demandbase's B2B dataset, and behavioral data, including intent signals. It is a B2B demand side platform (DSP) optimized to reach whole buying…

illumin, powered by AcuityAds

AcuityAds headquartered in Toronto offers a self-serve programmatic advertising platform.

Voluum DSP

Voluum DSP is a native Ad Platform to buy, track, and scale global advertising, from Codewise in Krakow.

Learn More About Demand-Side Platforms

What are Demand-Side Platforms?

Demand-side platforms, or DSPs, allow advertisers, brands, or individuals to bid and purchase advertising space via a marketplace. This includes ads distributed across a network of Digital Out-of-Home (DOOH) screens, banners that optimize clicks on retail websites, paid search engine ads, video ads on platforms like YouTube, etc.

The DSPs acts as a marketplace where different publishers and retailers/bands auction advertising space for advertisers to bid on. This provides advertisers with an easy way to see all available advertising placement opportunities and purchase the ad space that would work best for their business. Typically, advertisers can adjust their bids and can see a snapshot of the market demand for each item purchased.

DSPs were created as a response to real-time bidding for ad space. Rather than buying digital ads through physical salespeople, the process became more automated and accurate without having to manually adjust certain percentages and numbers. Demand-side platforms differ from ad exchanges in that they are meant to serve the interests of advertisers rather than the public.

The two main types of demand-side platforms include completely self-serve and managed demand-side platforms. Self-serve, as the name insinuates, allows advertisers to manage their own ad campaigns through the platform dashboards. Managed demand platforms use a team hired by the DSP company to oversee the ad campaign.

Demand-Side Platform Features

Some of the most common demand-side platforms include:

  • API customization
  • Ad serving capabilities
  • Analytics
  • Campaign dashboard & optimization
  • Customized reports
  • Bulk editing
  • Reach
  • Alerts & notifications
  • User segmentation

Demand-Side Platform Comparison

Some important things to consider when choosing a demand-side platform include:

  • Amount of ad space: Depending on your business or individual goals, you may be looking for a platform with a larger selection or variety of ad space available. Different vendors may have different types and amounts of ad space, therefore be sure you choose to work with a DSP that has the type of advertising placement you’re looking for.
  • Ease of use: Another important factor is how difficult or easy the platform is to use. Be sure your vendor offers a user-friendly interface with a small to no learning curve.

Pricing Information

Most DSP vendors don’t offer pricing information publicly. Interested buyers should contact vendors directly for customized pricing options. Some vendors will allow you to register an account with them for free prior to purchasing.

Related Categories

Frequently Asked Questions

What do demand-side platforms do?

Demand-side platforms (DSPs), are a digital alternative to buying and bidding on online advertising space. For example, paid search ads, ads on marketplaces like Amazon and eBay, or video ads on platforms like YouTube. DSPs allow advertisers to self-serve and purchase ad space on their own and then monitor ad campaign success from within the DSP.

What are the benefits of using demand-side platforms?

By automating bidding on advertising space, demand-side platforms help avoid manual errors and save time. They also provide advertisers with a high degree of autonomy when it comes to purchasing ad space and monitoring their own campaigns.

How much do demand-side platforms cost?

Most of the vendor’s pricing information is not displayed publicly. Be sure to contact them directly for your customized quotes and be sure to check if registering with them for free is an option.