Bing Webmaster Tools is a great tool that pulls together a great set of SEO features. Would Recommend A
August 12, 2025

Bing Webmaster Tools is a great tool that pulls together a great set of SEO features. Would Recommend A

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Webmaster Tools

We use Bing Webmaster Tools alongside Google Search Console and Google Analytics to help with SEO/organic search work such as - backlinks, keywords, search volumes, see visibility, metrics and reporting and visibility as SERP results. We specifically use it for Bing search and not Google as 2 different information sources. Its great to have an alternative source of information.

Pros

  • SEO Reporting - great metrics reporting on Bing
  • SEO Metrics - ongoing daily summaries and reporting
  • Great source of information for search specific to Bing/Microsoft
  • Website SEO analysis / diagnostics - identifies issues and problems
  • Great help and support from Microsoft
  • Import from Google Search Console - get all info imported across
  • Loads of secondary tools you can use - loads of different reports you didn't know you needed
  • Its all free - so its great

Cons

  • Interface and navigation could be cleaned up a bit
  • Integrate AI improvements better - it could do regular scans to tell me what needs updating
  • Overall not as good as Google - but robust enough
  • Positive impact overall - we get a number of leads though organic search on Bing web search so its an essential tool for optimisations and see how content is performing
  • Its works great with Microsoft Advertising as well for tracking conversions
  • It's free so you can avoid paying for some tools that you think you might need.
Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
  • Google Search Console
  • Google Analytics
  • Semrush
  • Ahrefs
  • Similarweb
Its a free tool and provides core information, I use other tools that are paid for that provide more, but if you are a small business then I would recommend as it provides what is needed.

Do you think Bing Webmaster Tools delivers good value for the price?

Yes

Are you happy with Bing Webmaster Tools's feature set?

Yes

Did Bing Webmaster Tools live up to sales and marketing promises?

Yes

Did implementation of Bing Webmaster Tools go as expected?

Yes

Would you buy Bing Webmaster Tools again?

Yes

Bing search is used the most in the USA so if you want to rank best in the USA you need to optimise for Bing. A lot of business users use Bing search so its an essential. Bing Webmaster Tools will help you with that greatly.

Bing Webmaster Tools Feature Ratings

SEO
8.6
Keyword analysis
10
Backlink management
8
SERP ranking tracking
8
Page grader
9
Competitive analysis
8
Site audit / diagnostics
9
Site recommendations
10
Task management
7
SEO Channels
8.5
Local SEO
8
Social SEO
8
Mobile SEO
8
Global SEO
10
SEO Platform & Account Management
9.5
Multi-domain support
10
Integration with web analytics tools
9

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