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User Review: "Birst in eLearning Sales and Ops"
Sean Keesler profile photo
March 23, 2018

User Review: "Birst in eLearning Sales and Ops"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Birst

We use Birst internally to analyze sales and marketing data to improve our marketing efforts (ROI on digital marketing spend) and to provide insights to our eLearning operations team.
Our marketing team analyzes time series of marketing spend vs the revenue received attributable to that spend and adjusts digital campaigns to optimize ROI.
The operations team extract student engagement data from our LMS and identifies students at risk of not completing their coursework in a timely fashion so that they can engage with them to identify issues and assist.
  • Birst is an platform that provides connectors to some of the applications we use, but also allows us to bring in data from disparate systems to perform ETL and integrate all of the data for analyses. It makes no assumptions about your data, which is good for us, as we have a lot of customizations to many of our systems.
  • Birst is making inroads towards a more modern UI.
  • The Birst product uses it's own query language (BQL) which we feel has been implemented in different ways in different parts of the product.
  • This makes learning the entire product more difficult than it ought to be.
  • The Birst idea of grains and hierarchies is hard to get a foothold on. I don't think I completely get it yet.
  • Ability to do ad-hoc analysis and scheduled reports
We have been able to provide insights to our marketing and operations teams in a way that we never have been able to before.
Birst was better than Domo for our needs because we could get in and tinker with it. Our impression of Domo was that it had a lot of connectors and ready to go reports, but it made too many assumptions about applications we use. We customize too much to use a "ready to go" solution like that.
When we looked at Tableau, we liked its visualization capabilities, but it wasn't going to help us do the extractions, ETL, and warehousing of data. It may have come some distance since then.
Birst doesn't make any guesses about what you want your data model to look like. You can merge data sources and create derivative data products to your hearts content.
If you are looking for "Instant BI", Birst isn't that tool.
If you want to roll your own solution using a single application to perform all of your ETL, reporting/dashboard, like to get deep in the weeds and have a lot of control of how your data is processed, this is going to make you smile.

Birst Feature Ratings

Pixel Perfect reports
Customizable dashboards
Report Formatting Templates
Drill-down analysis
Formatting capabilities
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Publish to Web
Publish to PDF
Report Delivery Scheduling
Pre-built visualization formats (heatmaps, scatter plots etc.)
Location Analytics / Geographic Visualization
Not Rated
Predictive Analytics
Not Rated
Multi-User Support (named login)
Role-Based Security Model
Multiple Access Permission Levels (Create, Read, Delete)
Responsive Design for Web Access
Dedicated iOS Application
Not Rated
Dedicated Android Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile